The Bruno Mars Thread Part 5! *BRUNO WINS BEST INTERNATIONAL MALE @ 2014 BRIT AWARDS! (posts #194-196)*

When Bruno Mars finished his Super Bowl half-time show, America had found a new king of pop. No state was more excited about his ascendency to the throne than his native Hawaii. To celebrate, fans lined up on Monday after the Super Bowl to get Bruno Mars tickets for his upcoming Moonshine Jungle tour stop at the 8,800-person Blaisdell Arena. Not surprisingly, the show sold out in two hours. Unfortunately for the throngs of proud local fans, only 6% of tickets were bought at the box office. As a result, a lot of fans left disappointed and without tickets and now one Hawaii politician is taking action.

In the two hours it took for Bruno Mars to sell out his show, 42% of sales came from people from the Mainland or in Canada. Of course, that 42% has no intention of actually going to the concert and are only interested in selling the hot tickets for a quick profit. In order to limit that kind of profiteering, Hawaii Senate President Donna Mercado Kim introduced Senate Resolution 12 yesterday, also known as the “Bruno Mars Act”. The “Bruno Mars Act” would limit all ticket purchases within 48 hours of the on-sale to the physical box office. It would ensure that anyone who comes all the way to the box office to buy tickets for their favorite should would almost certainly be guaranteed to leave with a ticket in hand.

The average face price for Bruno Mars tickets to his show in Hawaii is just under $100, and the current average price on the secondary market is $446, which make it the 6th most expensive show in his tour. 42% of the Blaidsdell Arena equates to 3,696 tickets. With a difference of approximately $350 between the face price and the current average price on the secondary market, $1.2 million in profit will made by people reselling Bruno Mars tickets for that show alone. Most of the buyers will be native Hawaiians who want to see the show, but couldn’t get out of work to wait in line.

In the Bruno Mars act does pass, it could be an interesting test in one way to curb profits in the ticket resale market. In a state like Hawaii that is physically disconnected from the rest of the country, it could actually be an effective way to ensure that people who wanted to see the show had ample time to get the venue to buy tickets. With 350,000 residents in Honolulu, there are a lot less people that could come out to buy tickets, and most of them would genuinely be interested in actually seeing the show. At that size, Honolulu ranks as the 54th biggest city in the country, just ahead of Anaheim.

Given it’s nature as an island city, it’s also hard for residents of other cities to get there to buy tickets. For the rest of the country, however, that’s not the case. With millions of dollars on the line, entrepreneurs would happily travel a few hours for the chance to get a piece of $1 million in profit. A mainland version of The Bruno Mars Act would likely just mean immeasurably long lines and a system that brokers would manipulate in more manual ways. The good news for ticket fans is that most concerts don’t actually sell out. As an example, even after all of her tasteless self-promotion, Miley Cyrus tickets are available directly from the box office for over half of her shows. Jason Aldean tickets for his “Burn It Down” tour are also still available directly from the box office for all but one of his shows. All to say, even if “The Bruno Mars Act” does become law, it’s not something that would ever make sense on the mainland.

While Bruno Mars doesn’t play Blaisdell until April, he’s still one of the hottest tickets for this week when he plays the first of several shows at the Cosmopolitan in Las Vegas. At a $1,000 average ticket price, that show is actually the 3rd most expensive ticket in music or sports this month behind the Super Bowl and the NBA All Star Game and ahead of events like theDaytona 500. At 3,200 seats, The Chelsea at the Cosmopolitan is one of the smallest venues that Mars will be playing over the next year, and a chance for fans to get up close and personal with the hottest act in music.

http://www.forbes.com/sites/jesselawrence/2014/02/12/could-the-bruno-mars-act-change-the-way-tickets-are-bought-for-high-demand-concerts/

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Bruno Mars played 2 shows in Vegas over the weekend (Saturday Feb. 15th and Sunday Feb. 16th)

To see all the pics and video from those shows go here:

http://bruno-news.tumblr....elsea%203

AND HERE

http://bruno-news.tumblr....helsea%204

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