When Madonna’s twelfth album, MDNA, debuts at No. 1 on the Billboard 200 today with Nielsen SoundScan-certified sales of 359,000, she’ll not only have the biggest first week of the year, but will instantly reinstate her place at the top of the pop heap.
That’s right, in this digital age of naysayers, haters, critics and cynics, Madonna is on her third decade of relevance. With MDNA, she trails only Barbra Streisand for the most chart-toppers ever by a female artist (Babs has nine, Madge is one shy) — an extraordinary musical and cultural feat. Still, some will inevitably credit controversy for MDNA’s out-the-gate success.
Have your pick of which one from recent months — the album title, which is a letter away from MDMA, the common name for the drug ecstasy; the Super Bowl halftime performance during which guest M.I.A. gave some 150 million people the finger; a permanent ban by Piers Morgan and subsequent Twitter spat between the talk show host and Madonna’s manager Guy Oseary; or a surprise appearance at Miami’s Ultra Music Festival in March, where Madonna took the stage alongside Avicii and instantly riled up a crowd of 100,000 by asking if anyone had seen “Molly,” the street name for ecstasy, a comment that prompted superstar DJ Deadmau5 to take her to task publicly. All have kept Madonna’s name in the headlines just as new music hit the market.
“All those things didn’t start with us,” Oseary says, shrugging off any insinuation that scandal is a step in the roll-out plan. “It’s just part of the gig.” Indeed, Oseary and his client of 22 years can explain away each one — the title has multiple meanings and came about like this, according to Oseary: “[Madonna] told me one day, ‘Here’s what I’m calling my album.’ And I went, ‘Cool.’ She had a vision.” As for M.I.A.? She acted on her own accord; Piers Morgan’s people continue to reach out for a booking despite the ban; and Madonna was referring to a song by producer and DJ Cedric Gervais called “Have You Seen Molly,” not the staple drug of all-night dance parties. What may be harder to wrap the head around is the continued omnipotence of the eighties-bred pop star, who’s already topped the iTunes charts in 35 countries with MDNA presales alone.
Truth be told, Madonna did little in the way of traditional promotion for the album, her first for Interscope after some 30 years at Warner Bros. She skipped the club shows, the late night lead guest slot and the Diane Sawyer interview. Her only broadcast sit-down was with Jimmy Fallon on Facebook. She premiered her single at the Super Bowl and her video on American Idol (Interscope is the show’s music partner) rather than MTV or Vevo. If there’s a plan, says Oseary, it was for the music to speak for itself, and thanks to the current popularity of EDM (electronic dance music), it seems the former Danceteria regular is having her day yet again — and at 53 years old.
“Anyone who can have a career as long and as healthy, strong and consistent as Madonna’s, that’s a once-in-a-lifetime artist,” says Interscope Geffen A&M chairman Jimmy Iovine. “It’s incredible what she’s done. You can have an act earn money like her, but you can’t have a career like that.”
Curiously, though her touring sets have featured many of her greatest hits, sometimes going deep into the catalog, like her first No. 1 dance smash, 1983′s “Burning Up,” Oseary says both he and Madonna rarely look back themselves. The decades spent at Warner Bros.? They hardly gave it a second thought when “friend” Jimmy Iovine came into the picture. “I have a lot of faith in him,” says the 39-year-old Israel-born Oseary. “I didn’t shop a deal. I didn’t go meet with every label and play the field. I was pretty confident with [Universal Music Group chairman and CEO] Lucian [Grainge] and Jimmy as partners.” (Iovine returns the admiration, telling THR, “Guy is honest, straight-headed and talented — a great combination.”) Besides, adds Oseary, “One of the things that I’ve learned working with Madonna is you just move forward. It’s really rare that she ever brings up the past.”
On this album cycle, she really doesn’t need to “go retro” as so many veteran artists do. Always one step ahead of the latest sounds and production trends (Martin Solveig, Benny Benassiand William Orbit were each enlisted for their studio skills on multiple MDNA tracks), her brand of dance music meets delectable pop comes at a perfect time, just as EDM has, to put it plainly, taken over. “Dance music is Madonna’s base,” says Oseary, who can’t recall exactly how many club hits she’s had but knows it’s more than 40. “It’s what she likes, it’s what she listens to. It’s not anything other than that. She doesn’t read what’s on the charts. And if it’s on time, great. This is who she is.”
Still, there are those pesky detractors who insist Madonna’s MDNA motif — from the cheerleader costume she wears in the video for “Give Me All Your Luvin’” to the album’s title to her Ultra appearance just before midnight on March 24, are simply age-inappropriate, a slag Oseary doesn’t take to kindly. “Didn’t Lionel Richie just make a country album?” he barks. “God bless him, I love Lionel, but how come no one is yelling at him? The ageism criticism is getting old. It’s, like, let’s just talk about the music. Do you like it?”
Clearly, people do, what with first week sales of MDNA beating her last studio effort, 2008′s Hard Candy, by more than 50 percent — her best showing in over a decade. Partly to thank: a U.S. promotion where customers who bought a concert ticket had the option to receive the album as part of their purchase. These opt-in sales counted towards the chart’s tally, according to Billboard. And Oseary says she’s also engaging more with her fans. Although Madonna has been reluctant to hop on the Twitter bandwagon, she’s logged on for one-night events (a second is coming up on Wednesday at 10 p.m.; the handle: @MadonnaMDNAday) and fielded hundreds of questions from fans, no doubt convinced by active tweeter Oseary.
All the awareness when you add the Super Bowl audience to that of Facebook and Twitter users coupled with a Smirnoff-sponsored dance contest that provides key primetime television advertising and an international tour kicking off May 29 in Tel Aviv, and you’re looking at more than a billion potential impressions within four months time. But while the numbers make for a nice security blanket, positive reception from critics, fans and peers is ultimately how Oseary quantifies success, and so far, he’s more than pleased. “People are really digging it,” he says. “We feel good about the album, I’m proud of the work she’s done, [the EDM community] is giving the love back. It’s her 12th album and the same story she had 30 years ago. That’s an amazing accomplishment.”
"Music gives a soul to the universe, wings to the mind, flight to the imagination and life to everything." --Plato
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"Music gives a soul to the universe, wings to the mind, flight to the imagination and life to everything." --Plato
https://youtu.be/CVwv9LZMah0 | |
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More MDNA Number Ones Worldwide
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Possible MDNA Tour Set List?
"Music gives a soul to the universe, wings to the mind, flight to the imagination and life to everything." --Plato
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Where did you find that? | |
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Madonna's Twitter Pic "Music gives a soul to the universe, wings to the mind, flight to the imagination and life to everything." --Plato
https://youtu.be/CVwv9LZMah0 | |
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http://madonnascrapbook.blogspot.com/ "Music gives a soul to the universe, wings to the mind, flight to the imagination and life to everything." --Plato
https://youtu.be/CVwv9LZMah0 | |
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interesting! | |
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"Music gives a soul to the universe, wings to the mind, flight to the imagination and life to everything." --Plato
https://youtu.be/CVwv9LZMah0 | |
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[Edited 4/5/12 0:02am] "Music gives a soul to the universe, wings to the mind, flight to the imagination and life to everything." --Plato
https://youtu.be/CVwv9LZMah0 | |
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Madonna Hires ‘Decoy Clones’ for MDNA Tour | |
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"That's for making me work so hard motherfucker!" "...literal people are scary, man literal people scare me out there trying to rid the world of its poetry while getting it wrong fundamentally down at the church of "look, it says right here, see!" - ani difranco | |
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MADONNA BACKS FAN CALLS FOR TARANTINO VIDEO
Madonna has backed the fan campaign to convince Quentin Tarantino to direct the video for new track Gang Bang, admitting she is "waiting for his call". The pop superstar recently revealed her dream promo for her upcoming single, explaining, "I have the whole thing worked out. All Quentin has to do is show up with a camera. I can't afford a director's fee."
Fans flocked to Facebook to back a campaign to get Tarantino involved with the project, and Madonna is hoping they will convince the moviemaker to find a gap in his schedule for her. In a Twitter chat with fans last night Madonna told followers, "He's shooting a movie til June. That's no excuse. I'm still waiting for his call."
When one fan asked, "If you could be a fly on the wall, who would you spy on?", Madonna replied: "I would follow Quentin Tarantino around for a day and see if he is really too busy to direct Gang Bang."
And last but not least, she had the artwork creadted by Steven Leven as the profile picture from facebook.com/TarantinoForGangBang on the cake her team surprised her with yesterday, to celebrate MDNA's Number One debut on the Billboard 200. Based on an article by Contactmusic.
[Edited 4/5/12 17:16pm] "Music gives a soul to the universe, wings to the mind, flight to the imagination and life to everything." --Plato
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On pace to sell 45K next week hmmmmmm... | |
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thats to be expected... RIP 1958-2016 Prince RIP 1947-2016 David Bowie | |
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CNN article: Why Madonna still leads, others followupdated 8:09 AM EDT, Fri April 6, 2012
STORY HIGHLIGHTS
(CNN) -- I thought she was over. Madonna, that is.
I thought she was too old to be referring to herself as a "girl." I thought pop music passed her by. I thought Lady Gaga had killed her.
And then I look at this week's Billboard chart and I see I thought wrong. Her 12th CD, "MDNA" debuted No. 1 on the album chart and she has two singles on the dance-chart Top 10. She's 53 and the clubs are banging her new stuff, including "Give Me All Your Luvin," which became her 38th top 10 hit on the pop chart. For those of you keeping score, that's more than Elvis, more than The Beatles. I'm not saying she's better, but clearly she's done -- correction -- doing more. This year she won another Golden Globe and her halftime performance at the Super Bowl drew more viewers than the game itself, according to Nielsen. I know the perception is that only gay men care about Madonna, but if that were true, given the 114 million viewers who tuned in to watch her at halftime, maybe "don't ask, don't tell" should have been called "just assume." The reality is it's hard for pop music to leave behind someone who keeps leading the pack. Madonna had the highest grossing tour ever for a solo artist (2008) and has sold more than 300 million records worldwide. She's an '80s child whose 2005 single "Hung Up" holds the Guinness Book record for topping the charts in 41 countries, while 2012's MDNA was No. 1 on iTunes in 40 countries.
That's not "over," that's now. When you look at where Madonna's career is today in the same week we learned Whitney Houston drowned in a foot of water, you're reminded that God truly does work in mysterious ways. The two pop icons released debut albums within two years of each other, Madonna in 1983 and Houston in 1985. Of course, Houston was the former model with a voice for the ages, while Madonna was the thin-voiced tart rolling around on the floor of the MTV music awards in a wedding dress proclaiming that she felt like a virgin. If anyone might have been expected to meet a desperate, tragic end, back then the safe money would have been on Madonna. And yet Houston's gone, Michael Jackson's gone, Prince is semi-retired and everyone else, with the exception of U2, is making their money off nostalgia. Meanwhile, Madonna has methodically become, arguably, the greatest recording artist of all time. Who would've thunk it? As for the music, her latest CD is not breaking any new ground, but it does remind everyone who owns the ground Gaga, Rihanna, Beyonce and others are walking on. In fact, each time they receive a royalty check, they should be sending Madonna a cut. While MDNA is about three songs too long for my taste, I will tell you the first five songs make it very difficult not to want to dance, and that the track "Gang Bang" is pure genius. As you could probably figure out from the title, it's not radio friendly, but likely not because of what you may think. And that, in a nutshell, is why Madonna is who she is. You can tell you're watching a Woody Allen film with the first five minutes of dialogue. You can identify the beautiful prose of Toni Morrison within a couple of pages. But my 15-year-old came home one day and asked who I was listening to. I told him Madonna and my son, who loves techno and hip hop, thought I was joking. "Seriously... like your Madonna?" he asked. "Yep," I said. "Well, she's still old but that song's not."
The song was "Gang Bang" and I'm glad he left the room before she started singing. As I said, it's not radio friendly. But then again, it wouldn't be Madonna if a song like that was. Follow us on Twitter: @CNNOpinion. Join us at Facebook/CNNOpinion.
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MDNA Tops the United World Chart | |
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6APR/120
MDNA Tops the United World Charts at #1
"Music gives a soul to the universe, wings to the mind, flight to the imagination and life to everything." --Plato
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A ~90% decline is expected?
I guess it is, when you give away your album for free to make the numbers look better. Even Lady Gaga's album didn't tank that bad after selling it for $.99 on Amazon. | |
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still doesnt change the fact, yes its gonna happen even with your gaga flame bait RIP 1958-2016 Prince RIP 1947-2016 David Bowie | |
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most ass kissing cnn article i have ever read...what does whitney being dead or mj and prince is not semi retired smh | |
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yeah,that article is a little extreme but it's not entirely untrue.Look at all the artists who were "hot" in the 80s along with Madonna.How many of them are still having Number One albums and selling out stadiums? | |
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Well, the only one I think of is Madonna, and maybe U2 & Bruce Springsteen, but that's it.
I really like the article, because I totally agree with it. | |
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The article said she was possibly the "Greatest recording artist of all time" lol. That was a little much. It's so funny though, back in the day, the media wasn't very kind to Madonna to put it nicely but now they've gone the other extreme in costantly kissing her ass. It's funny that the article should mention Whitney and MJ though as their sales and fanbase were quite strong and definitely rivaled Madonna, yet the media really didn't talk about that. Just the negatives. Aside from U2, Michael and Whitney were probably the only two especially Mike who could rival Madonna in terms of selling out stadiums and have high album sales to go along with it, so Madonna was not the only one from the 80's who is still selling well as the media likes to claim. Whitney's last album for instance sold well, but the media wanted to focus on her troubles only.
Anyway, the article as Soul said is not entirely untrue. Regardless as to if you like Madonna or not, what she has accomplished and continues to accomplish is impressive. You have to give credit where it's due. "And When The Groove Is Dead And Gone, You Know That Love Survives, So We Can Rock Forever" RIP MJ
"Baby, that was much too fast"...Goodnight dear sweet Prince. I'll love you always | |
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A little? That has to be the most funniest shit Ive ever heard
That is why she is labeled as being the most overrated artist of all time because... she is. The fact that she really has no real raw talent and has accomplished alot is very impressive. I think she gets accolades while her other more talented African American peers get trashed is because shes white.. sorry but .. its true. Its almost ridiculous.
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2012: The Queen Returns | |
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