More Albums added to Tidal

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Reply #90 posted 06/07/16 2:15pm

AnonymousFan

RODSERLING said:

redflag said:

Do you all really think Tidal just ripped some CDs or downloaded some torrents to put up on their service? OF COURSE they had the legal clearance to put up those albums, NPG Records wouldn't have given them to Tidal otherwise. The history has been with Phase One and Two that catalog albums were added to Tidal along with those releases for a bigger splash. It's likely the original plan was to trickle the back catalog out along with new releases (for instance Phase 3 accompanied by Gold and Crystal Ball), but now that there won't be any more true "new" releases from Prince perhaps it was decided they could release them all at once.

In loseless ?

If this is so, why Tidal doesn't promote it that way, to make us trust in their material ?

Because Tidal is notoriously bad at marketing; they need to either fire everybody in the marketing department (if they have one) or create a marketing department period. They think celebrity endorsement is enough, but to casuals and people with no interest in the music industry, it looks "bougie" or like it's just "rich people trying to get richer" which we know it's not. They've neglected traditional forms of marketing as well as failed to pursue social media marketing to the fullest extent. They seem incredibly confused on who their target audience is and if they think they know, its too broad. They market themselves as a streaming service like Spotify or Apple Music and fail to bring attention to the numerous things that set them apart. In addition to lossless streaming, they offer exclusive artist content, discounted concert tickets, curated editorials, several other points that I can't remember. But, in addition to all that it provides the artists with a bit more freedom in the presentation of themselves, pays artists more per stream, and does a lot to bring attention to rising acts and aid in the discovery of new music. There's also a student and military discount for the service.

Then, there's the fact that Tidal needs to expand into other realms of the music industry and artists' affairs. With a number of partnerships and eventual subsidiaries and acquisitions, Tidal could be bigger than the RCA was and could rival giants in other industries, but they're in dire need of a turnaround.
[Edited 6/7/16 14:22pm]

Strive	CROWNS1 said: joyousflame said: trickster said: Has anyone heard Jay-z verse on the all the way up remix? He's insinuating that Prince gave them his masters before his death. "Prince left his masters where they safe and sound We're never gonna let the elevator take him down" [Edited 6/7/16 14:26pm] https://www.youtube.com/watch?v=2ODny2oztGY&feature=youtu.be&t=1m44s
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loveandkindnes s	It's great if younwant to pay for a subscription, Can you buy the albums for keeps? And where? Isn't this the exact thing he was at against ..where do you buy his music?. Loveandkindness
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datdude	i'm not on Tidal so if someone could answer a question for me. so, if its stream only is it "rippable?" i don't have Rave In2
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AnonymousFan	datdude said: i'm not on Tidal so if someone could answer a question for me. so, if its stream only is it "rippable?" i don't have Rave In2 No.
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AnonymousFan	loveandkindness said: It's great if younwant to pay for a subscription, Can you buy the albums for keeps? And where? Isn't this the exact thing he was at against ..where do you buy his music?. No. He was against people stealing his music - piracy. You can buy them on the "Tidal Store" online I believe.
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