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Madonna To Open Fitness Centers Around The World October 25, 2010
Madonna To Open "Hard Candy" Fitness Centers Around The World
MADONNA TO OPEN HARD CANDY FITNESS CENTERS AROUND THE WORLD - First To Open in Mexico City - Madonna To Attend Opening on November 29 - Enrollment Center Now Open For Memberships
October 25, 2010 (Mexico City) – Madonna in partnership with her manager Guy Oseary and New Evolution Ventures (NEV) announced the establishment of Hard Candy Fitness global gyms which will open in major cities around the world. The first Hard Candy Fitness is a beautiful and uniquely designed 30,000 square foot space which is scheduled to open in Mexico City mid November in the exclusive Bosques de las Lomas area. Madonna will be visiting the gym on the 29th of November for the official launch. Throughout her career Madonna has been devoted to fitness and well being and has worked out in literally hundreds of gyms around the world. As a result, she has a strong vision on what the ideal exercise, dancing and work out environment should be. The direction for how to bring that vision to the fitness world began to take shape during an initial meeting between Mark Mastrov, the innovator behind 24 Hour Fitness and Guy Oseary early in 2008. Mastrov has built a fitness empire of over 420 clubs in 16 countries. Mastrov, his partner Jim Rowley of NEV, Craig Pepin-Donat, the Vice President of Marketing and Development, along with Madonna and Oseary, are now in the planning stages of opening 10 more locations in Russia, Brazil, Argentina and throughout Europe and Asia. In addition, they are currently exploring opportunities and local partnerships around the globe for facilities where fitness, fashion and entertainment create a unique member experience.“Madonna’s world tours have taken us to many of our favorite cities around the world. We are looking forward to opening Hard Candy Fitness with NEV in many of these same places,” commented Oseary. “Our goal is to create an environment inspired by Madonna’s vision and high standards of what the ideal gym would be. Hard Candy Fitness will be a reflection of Madonna's point of view and will reflect her input on every detail including music space, light and other design cues. Madonna’s touch will be everywhere.” stated NEV Chairman Mark Mastrov.  Chris Dedicik, Hard Candy’s Managing Director commented, “Hard Candy Fitness is a one of a kind experience merging fitness with entertainment. We are dedicated to exceeding the expectations of our members.” Hard Candy Fitness members will experience the very best in innovative training methods including private, group and dynamic training including traditional classes such as Zumba, Latin Moves and Cardio Kickboxing as well as new programming designed specifically for Hard Candy Fitness. The fitness center will also include a Bike Studio, a Mind Body Studio featuring The Great Wall, where members can practice BarWorks, Sculpting, Capoeria and the newest trends in Yoga. It will also house a healthy alternative Juice Bar/Cafe. The lavish locker rooms built with the finest materials will be a sanctuary for members who will be able to relax in sauna and steam rooms. Members will also benefit from state of the art cardiovascular equipment with personal viewing screens, more than 60 pieces of strength equipment / free weights and the best group fitness, functional training accessories and brands including PreCor, Hoist, Free Motion, Nautilus, Hammer Strength, StarTrac, AbCoaster, and TRX suspension training. For membership information, visit the enrollment center at Bosque de Duraznos 47, Bosques de las Lomas or call 52 55 5245 7550. About New Evolution (NEV) - Based in Northern California, New Evolution Ventures (NEV) has a two-decade plus record of success delivering superior returns on investment in the acquisition, development, management and operation within the fitness industry, both domestically and internationally. Founded in 2008 by Mark Mastrov and Jim Rowley, the current team of NEV professionals represent over a century of experience working in a broad sector of health, wellness, sports, entertainment and fitness and have operations and investments in over 20 countries around the world.  
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Should they not be called "Don't Eat Candy" fatness centres?
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It must be an all female gym. I don't see most guys going to workout at a place called Hard Candy. You can take a black guy to Nashville from right out of the cotton fields with bib overalls, and they will call him R&B. You can take a white guy in a pin-stripe suit who’s never seen a cotton field, and they will call him country. ~ O. B. McClinton | |
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that thought had run across my mind as well. hopefully they can get past it. unless it's all pink with candy theme decor.
either way, Madonna is a shrewd business woman and i'm sure it'll be successful. you know her music will be pumping throught these centres. $$$ !!
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Can you just stop these bullshit side projects and make a good album? | |
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This is amazing, hope she opens one in Amsterdam...imagine you can say 'i work out at Madonna's gym', it's the wetdream of every gay guy | |
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Good for Madonna. | |
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amen | |
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That's the same thing I was thinking "We may deify or demonize them but not ignore them. And we call them genius, because they are the people who change the world." | |
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I was thinking maybe she'd call it HARD COXX or something. Now that gym I'd go to... "Get up off that grey line" | |
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Well said!!!!! The lady should stick to what she does best....kick ass dance music and awesome tours! www.filmsfilmsfilms.co.uk - The internet's best movie site! | |
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Maybe she can partner up with Scary Spice.
You can take a black guy to Nashville from right out of the cotton fields with bib overalls, and they will call him R&B. You can take a white guy in a pin-stripe suit who’s never seen a cotton field, and they will call him country. ~ O. B. McClinton | |
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Daaayyuuum! She's looking fine there (assuming the photo wasn't airbrushed).
Why is it that the older the Spices Girls get, the ones that use to be ugly are now the ones that are hot. Last time I saw Sporty Spice she was looking smoking hot! www.filmsfilmsfilms.co.uk - The internet's best movie site! | |
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The market is saturated with work out gyms and facilities..... what's one more??? 
Ohh purple joy oh purple bliss oh purple rapture! REAL MUSIC by REAL MUSICIANS - Prince "I kind of wish there was a reason for Prince to make the site crash more" ~~ Ben |
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moderatoris she for real? It's a smart business investment, but kind of desperate too. | |
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I see LOTS of guys working out here... just not straight guys. Ὅσον ζῇς φαίνου
μηδὲν ὅλως σὺ λυποῦ πρὸς ὀλίγον ἐστὶ τὸ ζῆν τὸ τέλος ὁ χρόνος ἀπαιτεῖ.” | |
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Now all women can develop weird man arms and have zero body fat. | |
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So if a guy has skinny or fat arms, does that mean he has woman arms? You can take a black guy to Nashville from right out of the cotton fields with bib overalls, and they will call him R&B. You can take a white guy in a pin-stripe suit who’s never seen a cotton field, and they will call him country. ~ O. B. McClinton | |
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God Dayum! She's actually finer than what she was when the 'Spice girls' were in there heyday! I'm in the mood for love...simply because your near me. | |
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Yeah she (Madonna) look like she could take down a whole football team with those muscle arms. She's actually in better shape then she was when she was younger, but her arms are outta control. Now, I'll tell you someone with some nice arms, Shelia E, but there not too strong, just right, along with scary spice of course.
I'm in the mood for love...simply because your near me. | |
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i think it's a wonderful idea.
something that EMPOWERS womens' health and self-esteem can't be anything but positive. | |
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"WEIRD?"
seriously, come out of your cave of stereotypes about men and women. having the ability to build muscle ISN'T relegated to one gender.
get the fuck over having a penis it doesn't make you special.
[Edited 10/25/10 23:48pm] | |
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Maybe not most straight ones:) | |
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I agree with the sentiment (Madonna has always looked fab when buff as do many other women).... but not the unnecesary aggression .... [Edited 10/26/10 3:57am] www.filmsfilmsfilms.co.uk - The internet's best movie site! | |
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Here's some others:
Gwen Stefani
Ciara
P!nk
Angela Bassett
You can take a black guy to Nashville from right out of the cotton fields with bib overalls, and they will call him R&B. You can take a white guy in a pin-stripe suit who’s never seen a cotton field, and they will call him country. ~ O. B. McClinton | |
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Interesting. I wonder if the memberships will be affordable or outrageous. I’ll take defined arms on a woman or man any day over flabby or non-defined soft limbs. Been gone for a minute, now I'm back with the jump off | |
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[Edited 10/26/10 17:45pm] "Get up off that grey line" | |
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I'm sure there will be gloryholes. The straights will come. | |
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