Eye-tracking technology confirms that breasts, waists and hips get longer looks.

The eyes don't lie: Men really do look at women's bodies more than their faces, according to a new study that used eye-tracking technology to prove what many women have long observed.

But it's not just men who do it -- the study found that women look at other women's bodies, too.

"We live in a culture in which we constantly see women objectified in interactions on television and in the media. When you turn your own lens on everyday, ordinary women, we focus on those parts, too," says lead author and social psychologist Sarah Gervais of the University of Nebraska-Lincoln.

"Until now, we didn't have evidence people were actually doing that to women's bodies," she says. "We have women's self-reports, but this is some of the first work to document that people actually engage in this."

The participants – 29 women and 36 men – were outfitted with the eye-tracking system, which measures in milliseconds how long the eyes are fixed on certain spots. Their gazes reacted to photographs of the same 10 women, each with three different digitally manipulated body shapes – curvaceous, much less curvaceous and in-between. (Only women's bodies were viewed by study participants.) Both sexes fixed their gaze more on women's chests and waists and less on faces. Those bodies with larger breasts, narrower waists and bigger hips often prompted longer looks.

The explanation may be partly evolutionary, Gervais says, since men may be drawn to more shapely women for childbearing -- while women may be checking out their competition, she suggests.

And the study, published today in the journal Sex Roles, also finds that even when men are told to focus more on evaluating a woman's expressions and personality, women with more curves get more positive personality ratings.

Full story HERE

it cannot be true

I agree and have often felt that women look at other women's bodies even more than men do. Many women are constantly doing that. And it's not nice what they think of eachother. And themselves.. Often even much worse than what (their) men are thinking.

Oh and women oogle men's bodies too. They just do it more subtle that most men do.

Tremolina said:

Oh and women oogle men's bodies too. They just do it more subtle that most men do.

I hardly ever do that

Serious said:

Tremolina said:

Oh and women oogle men's bodies too. They just do it more subtle that most men do.

I hardly ever do that

We all do it, subconsciously a lot more than we think.

Men look at other men's bodies as well. They also compare and judge. Any man denying that would be lying. But some would, out of fear of being seen as 'gay'. Men do it less probabaly in general than most women look at other women. They are, in my perception at least, also less harsh on eachother than many women are.

I can honestly say I don't ogle. It's rude.

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OGLE = stare at in a lecherous manner.

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Honestly, is studying 65 individuals very scientific? Is it a true representation of what "everyone" in the world does? I hardly think so.

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[Edited 10/29/13 11:55am]

Tremolina said:

Serious said:

I hardly ever do that

We all do it, subconsciously a lot more than we think.

I look at women's bodies a lot more than on men's bodies, I only really look at a man's body when I am really interested in him.

Serious said:

it cannot be true

Tremolina said:

Men look at other men's bodies as well. They also compare and judge. Any man denying that would be lying. But some would, out of fear of being seen as 'gay'. Men do it less probabaly in general than most women look at other women. They are, in my perception at least, also less harsh on eachother than many women are.

...can you imagine a study on THAT.

Serious said:

Tremolina said:

We all do it, subconsciously a lot more than we think.

I look at women's bodies a lot more than on men's bodies, I only really look at a man's body when I am really interested in him.

What other reason is there?

Tempest said:

I can honestly say I don't ogle. It's rude.

*

OGLE = stare at in a lecherous manner.

*

Honestly, is studying 65 individuals very scientific? Is it a true representation of what "everyone" in the world does? I hardly think so.

*

[Edited 10/29/13 11:55am]

OK...so then you "stare at intensively whilst salivating" ???

My bf catches me checking out women more than I catch him doing so, but when I do it I'm generally looking at the outfit/hair/style not the body or various body parts. I also just don't plain notice when he does it very often (and he tells me he does it all the time).

And I rarely check out men. I simply don't notice a lot of people. I'm in my own world most of the time when I'm out and about. Friends would always point out hot guys to me and I would usualy just think, meh.

PurpleJedi said:

Serious said:

I look at women's bodies a lot more than on men's bodies, I only really look at a man's body when I am really interested in him.

What other reason is there?

But that hardly ever happens . I guess I usually fall in love before I ever take a good look on the man's body . And looks are very important to me

PurpleJedi said:

Tempest said:

I can honestly say I don't ogle. It's rude.

*

OGLE = stare at in a lecherous manner.

*

Honestly, is studying 65 individuals very scientific? Is it a true representation of what "everyone" in the world does? I hardly think so.

*

[Edited 10/29/13 11:55am]

OK...so then you "stare at intensively whilst salivating" ???

*

No, I don't do that either.

Serious said:

Tremolina said:

We all do it, subconsciously a lot more than we think.

I look at women's bodies a lot more than on men's bodies, I only really look at a man's body when I am really interested in him.

Of course but you would have to look first to know you are attracted no? You are talking about actively consciously looking here. Subconsciously we are looking all the time at eachother.

Women look at guys crotches too.

The problem is guys dont know much about proper sizing and wearing cloths that fit properly, so it goes less noticed.

Women look at men's crotches when we're out in public? Holy smokes. I must be a serious prude and hang out with a lot of prudes as well.

Honestly, looking at a man's crotch out in public doesn't even cross my mind. Not even remotely.

Tempest said:

Women look at men's crotches when we're out in public? Holy smokes. I must be a serious prude and hang out with a lot of prudes as well.

Swear to jeebus. I first noticed it more when I started wearing properly fitting clothes.

They look down then try to look away like they didnt see.

I openly asked about it also and 99 percent admit to it.

LayzieKiddZ said:

Tempest said:

Women look at men's crotches when we're out in public? Holy smokes. I must be a serious prude and hang out with a lot of prudes as well.

Swear to jeebus. I first noticed it more when I started wearing properly fitting clothes.

They look down then try to look away like they didnt see.

I openly asked about it also and 99 percent admit to it.

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You openly asked who? The women who were looking? Or, women in general?

Tempest said:

LayzieKiddZ said:

Swear to jeebus. I first noticed it more when I started wearing properly fitting clothes.

They look down then try to look away like they didnt see.

I openly asked about it also and 99 percent admit to it.

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You openly asked who? The women who were looking? Or, women in general?

Girls I'm friends with. Close friends friends and normal friends.

LayzieKiddZ said:

Tempest said:

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You openly asked who? The women who were looking? Or, women in general?

Girls I'm friends with. Close friends friends and normal friends.

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OK. Interesting.

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I guess we don't have any mutual friends.

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Honestly, I've never done that even when I was a frisky teen.

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I learn something new every day here at the Org. This place is amazing.

I generally check out everyone not really in a sexual way always, but in a curious way.. I'm just a really visual person.

Women do tend to be more interesting visually, but unique or hot guys are attention getters too.

Tempest said:

Women look at men's crotches when we're out in public? Holy smokes. I must be a serious prude and hang out with a lot of prudes as well.

My best girlfriends and I always on "crotch watch", and I can't even explain why.

Tremolina said:

Serious said:

I look at women's bodies a lot more than on men's bodies, I only really look at a man's body when I am really interested in him.

Of course but you would have to look first to know you are attracted no? You are talking about actively consciously looking here. Subconsciously we are looking all the time at eachother.

But I mostly look in the face and just a quick look if he is skinny or not and that's it.....and I check the outfit more than the body

[Edited 10/29/13 14:37pm]

It can become extremely annoying when certain men scream obscenities at the woman passing by, and even honking their car horns.

...and I also agree with the article that same sexes look at each other. It's an competitive issue.

Tremolina said:

Oh and women oogle men's bodies too. They just do it more subtle that most men do.

If interesting, in general, not so much.