http://www.brandweek.com/...1003703357

Reebok Sees Dollars, Scents In New Kool-Aid Line
By Barry Janoff

Reebok this week will launch the first in a line of shoes that come with a unique twist: They will have the sweet and fruity scents of Kool-Aid built into the footwear.

The low-top shoes are being called “instant classics” by Reebok, which explains in promotional material that “when two great names like Reebok and Kool-Aid brand get together, the result is some of the freshest gear to ever hit the streets.” The first SKUs are scheduled to launch Feb. 1 in grape, cherry, and strawberry. The authentic aroma comes from scent-infused sock liners that are attached inside the shoes. MSRP will be $50-$75.

Another round of Reebok Kool-Aid shoes are expected to hit shelves in April, in such “flavors” as orange, lemonade and lemon-lime. A line of apparel will include T-shirts, hats and hoodies, although these will be scent-free.

The shoes feature both the Reebok and Kool-Aid logos. The soles of the shoe depict Kool-Aid’s iconic Kool-Aid Man. The shoe itself is Reebok’s Pro Legacy line.

Initial marketing support, handled in-house, includes print in Complex magazine and at Complex.com, XXL and Mass Appeal. Support includes POP and a sweeps offering consumers an opportunity “to win a Reebok prize pack and [the] chance to fly away and party with Reebok.” A catalyst for the line is Laurence Maroney, running back with the New England Patriots, whose nickname is “Kool-Aid” and who has an endorsement deal with Reebok. The company said Maroney would not be involved with marketing. Reebok’s lead agency, Mcgarrybowen, New York, is not involved.

Canton, Mass.-based Reebok is a division of adidas. Kool-Aid is a division of Kraft.

can't wait to go sniffin' at my local store

feet fetish heads are gonna have a blast outta that deal.

KRAFT=SATAN

horatio said:

now imagine kraft smellin' reeboks

PricelessHo said:

I like my feet washed and dried ...

PricelessHo said:

kool-aid is a Kraft product


so I guess you wont be imagining for long

horatio said:

bboy87 said:

gross, I bet they smell like poor people.

like cooking oil and air fresheners

ok Kraft cheese that is

One4All4Ever said:

i'm hoping that's not an order..

those red ones are so stupid looking that i almost kinda want a pair so i can show them off at taco bell, they're too nice for the gym.
[Edited 1/29/08 16:35pm]

Anxiety said:

PricelessHo said:

nope ...

One4All4Ever said:

pff reverse psychology sucks.

don't mind me i'm high on diet coke.
[Edited 1/29/08 16:43pm]

PricelessHo said:

You're not in my myspace circle ... if you were I had known you, I would
probably have already asked for a pic of your feet and subsequently send
you a video of me 'appreciating' that pic ...

One4All4Ever said:

1.
2. check yer inbox

I SWEAR those shoes have already been out and about in Chicago for like...a year. When I was still going to college, I saw about 4 kids wearing the purple ones.

I want grape!

im sorry but g.h.e.t.t.o












imma rock the blue ones. holla!

DanceWme said:

these with a bape hoodie and a spoongebob shirt and a dora backpack...

Christopher said:

LMFAO!


atleast u'd loook better than homeboy rockin that keith sweat outfit

DanceWme said:

lookin like ms.jerry with her latifah hat.

Christopher said:

U-N-I-T-Y

DanceWme said:

LMAO

Those shoes are gonna stink bad once summer hits.

Foot odor + Kool Aid fake fruit smell + relentless summertime heat and humidity =

Christopher said:

Christopher I swear im gettin them reeboks to vogue in

DanceWme said:

he had on his daisys like it was a luke video!
perfect!

Christopher said:

work it