Author | Message |
Prince And Gaga Prove The New Music Business Model
I found this article on miccontrol.com. It's all about the new changes in the music industry. It even sounds like a good one and the author has got Lady Gaga next to Prince spear heading the trend. Two polar opposite performers seem to be on the right track.
So I had to share: http://miccontrol.com/#/m...ess-model/
Here's some of what they said;
"By now I'm sure that everyone's heard about Lady Gaga selling 1.1 million copies of her "Born This Way" album when it was released a couple of weeks ago. On the surface this seems like a huge number for an artist these days, but there's more here than meets the eye. Amazon's two day $.99 promotion. As a result, the album set a one-week SoundScan record for most digital sales, and became the eighth best-selling U.S. digital album of all time. But the significant thing here is the price, 99 cents, which we'll get to in a minute. the Forum in Los Angeles. What's significant here is that the majority of the tickets in the 18,000 seat venue were priced at only $25. business were price is a motivating factor in purchases. they got a fair value when purchasing either an album or a concert ticket. The price was cheap enough that if you bought something that you didn't like, you didn't feel ripped off or filled with buyer's remorse. It was easy enough to buy the next album or a ticket for the next concert without feeling it in your pocketbook too much.
Prince has still got it!
| |
- E-mail - orgNote - Report post to moderator |
Then explain me the high european ticket prices for prince shows. I paid 100 euros for my cologne ticket. | |
- E-mail - orgNote - Report post to moderator |
The article is speaking of Prince's LA Run...nowhere else. | |
- E-mail - orgNote - Report post to moderator |
The article is speaking of changes in the music industry and gives two examples. | |
- E-mail - orgNote - Report post to moderator |
moderator |
Because the overheads are much higher, obviously. And some of the European shows are festivals, which is why it's costing me £80 for Hop Farm Festival. |
- E-mail - orgNote - Report post to moderator |
Hence the LA Run..and yes they are examples; however, not set in stone; such as cd giveaways in newspapers... | |
- E-mail - orgNote - Report post to moderator |
It's just the usual journalist-writes crap-to-pay-his-rent bullshit. | |
- E-mail - orgNote - Report post to moderator |
same here! | |
- E-mail - orgNote - Report post to moderator |
[Edited 6/17/11 9:05am] | |
- E-mail - orgNote - Report post to moderator |
Hey Ludwig. Yeah. I kind'a get you. I don't know if Prince and Gaga realised that they were part of a new business model. I think it's more like the author has a business model he wants to promote, and Prince and Gaga were promoting their music in such a way to prove his theory.
Though I can't complain about crazy prices these days. Prince was in London for 21 nights, and tickets were £25 for the aftershow and £31.21 for the arena. He seems to do that when he's playing a string of dates in one place, have lower prices that is. It maybe to with overheads of moving all the equipment yadda yadda. | |
- E-mail - orgNote - Report post to moderator |
I don't know if it's supposed to be seen as "new business models for music" rather than "something cheap so we can have everybody see/hear what we're doing". The Gaga Amazon sale was good for a couple of days. | |
- E-mail - orgNote - Report post to moderator |
Yeah. That makes sense. Although I still didn't buy the Gaga album though. I believe no matter how cheap something is, it won't change a mind made up. It may sway those on the fence though.
I liked the two Gaga albums before. The whole Judas thing and the alien birth.... | |
- E-mail - orgNote - Report post to moderator |
moderator |
The key thing to remember is that people want convenience. And even if you know something can be gotten for free, if it's cheap and it's more convenient to pay the low price, then people WILL do that.
For example, the other day there was an e-book I wanted. It was available for free on the website of the author, as a PDF, or for 99 cents on the Kindle. Well, I use the Kindle app on my NookColor to read e-books so i wanted the Kindle version. I could have downloaded the free version, but I'd have to use another app to read it, perhaps even convert it from PDF into a more suitable format.
So I just paid for it.
Same applies for Gaga - it's simply more convenient to go "OK, 99 cents on Amazon, sorted" rather than spend time searching for a torrent link or a blog that hosts the links and the links aren't getting pulled down left and right.
Same with Apps. I could get any app for my Android phone for free if I wanted, there's tons of blogs and illegal links being shared, but when something is cheap, it's just easier to get it from the Android Market.
|
- E-mail - orgNote - Report post to moderator |
It could be a good thing anyway. I don't mind buying anything cheap if it's something I want. | |
- E-mail - orgNote - Report post to moderator |
Perhaps they get the economy crunch issues better than the gov't spenders. Prince's Sarah | |
- E-mail - orgNote - Report post to moderator |
Yea the machine is broken so now musicians have to find a new way. DUH! | |
- E-mail - orgNote - Report post to moderator |