I work at a radio station and one of the gentlemen I work with has been in radio since the 70's. He recently brought in a trade magazine from 1978. While leafing through I was pleasantly suprised to find an ad for "Soft and wet". I asked if I could have it and he said sure.

Here is the cover of the magazine:


Here is the ad:


Just for comparison, some of the other big songs in this issue were "Whenever I call you friend" by Kenny Loggins, "Reminising" by Little River Band and other song ads included "Paradise by the dashboard lights" by Meatloaf and "One nation under a groove" by Funkadelic.

(I posted this at HQ too)
[Edited 6/7/07 5:52am]

cool I really miss 1978,that was such a great year! Alot of good music back then.

WTIX is a radio station in New Orleans. I believe it's still on the air, but it's all talk now. They played Pop/R&B in 1978.