International superstar Rihanna is exec producing and appearing in a new fashion project produced by Twenty Twenty for Sky Living HD. The show will see Rihanna take on her first role as Executive Producer working predominantly behind the scenes, although at times appearing in front of the camera. The 10x60’ series, which goes in search of Britain’s most exciting new fashion talent will also see Nicola Roberts co-host

Synonymous with cutting-edge style, the ‘We Found Love’ singer is searching Britain for the next generation of raw, undiscovered designer talent and has hand-picked Girls Aloud star Nicola Roberts to head up the challenge for her. Over ten weeks the unknown designers will be challenged by Rihanna and Nicola to create outfits for a string of musicians and celebrities.

The final challenge and ultimate task for the winner will be to design a unique stage outfit for Rihanna’s Wireless performance in Hyde Park, July 2012. This opportunity acts as the perfect springboard for the aspiring designer’s future fashion career.

Txing in summer 2012, the show will celebrate the extraordinary talent and creativity in the British fashion scene. With Rihanna, a fashion icon herself, and Nicola, who created her own Dainty Doll make-up range, at the helm, the show will recognise the increasing influence popstars have on mainstream trends.

Rihanna will work closely with Twenty Twenty’s Tim Carter and executive producers Ana De Moraes and Daniel Marlowe.