Photo credit: Allen J. Schaben

Nov 3, 2010

Elizabeth Arden, makers of designer perfumes for fashion line Juicy Couture and celebrities such as Britney Spears and Elizabeth Taylor, said on Monday the first fragrance will be launched in late 2011.

Swift, 20, will be personally involved in all aspects of product development, packaging and advertising. There is no name as yet for the new line.

The announcement comes a week after the Grammy Award winning singer-songwriter Swift released her third album Speak Now to good reviews. Her previous album Fearless propelled a 10-month tour and was the biggest selling album of 2009.

"I have always loved how fragrance can shape a memory, the way certain scents remind you of events and people that are imprinted in your thoughts," Swift said in a statement.

Elizabeth Arden executive vice president Ronald Rolleston called Swift a "role model who inspires her fan base every day."

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