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Thread started 08/29/18 1:58pm

BEAUGARDE

Take Me With U in an ad

I just heard Take Me With U in a Mercedes Benz commercial

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Reply #1 posted 08/29/18 2:17pm

luv4u

Moderator

avatar

moderator

cool

Is there a link?

Edmonton, AB - canada

Ohh purple joy oh purple bliss oh purple rapture!
REAL MUSIC by REAL MUSICIANS - Prince
"I kind of wish there was a reason for Prince to make the site crash more" ~~ Ben
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Reply #2 posted 08/29/18 2:28pm

Silvertongue7

That’s the second ad featuring Prince’s music out today then...
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Reply #3 posted 08/29/18 2:47pm

BEAUGARDE

luv4u said:

cool

Is there a link?

I was watching the season finale of Animal Kingdom on TNT, it reminds me of The Sharon Jones & Dap Kings version. If anyone can watch the episode on on-demand can hear it.

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Reply #4 posted 08/30/18 6:05am

darlingnikkkki

luv4u said:

cool

Is there a link?




https://www.ispot.tv/ad/d...ttractions
"I want to be the only one you come for...."
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Reply #5 posted 08/30/18 6:26am

RJOrion

i just heard it too, but i almost didnt catch it because they switched the beat up...but i caught the lyrics as the GLC commercial was ending
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Reply #6 posted 08/30/18 6:30am

TheFman

that has nothing to do with Prince's Take Me With You at all. Or prove me when they get the money.

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Reply #7 posted 08/30/18 7:52am

Astasheiks

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Even though they are using the exact words in order??? biggrin cool razz

[Edited 8/30/18 7:52am]

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Reply #8 posted 08/30/18 8:32am

RJOrion

TheFman said:

that has nothing to do with Prince's Take Me With You at all. Or prove me when they get the money.

even thought they qoute the lyrics verbatim?

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Reply #9 posted 08/30/18 8:44am

Astasheiks

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RJOrion said:

TheFman said:

that has nothing to do with Prince's Take Me With You at all. Or prove me when they get the money.

even thought they qoute the lyrics verbatim?

I posted the same opinion above also, biggrin

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Reply #10 posted 09/03/18 5:04am

BartVanHemelen

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darlingnikkkki said:

luv4u said:

cool

Is there a link?

https://www.ispot.tv/ad/d...ttractions

.

Hmmm, kinda odd they used an almost unrecognisable "cover". What's the point of licensing a fairly well-known song then?

© Bart Van Hemelen
This posting is provided AS IS with no warranties, and confers no rights.
It is not authorized by Prince or the NPG Music Club. You assume all risk for
your use. All rights reserved.
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Reply #11 posted 09/03/18 7:50am

TrivialPursuit

TheFman said:

that has nothing to do with Prince's Take Me With You at all. Or prove me when they get the money.


I tweeted Mercedes-Benz official twitter & asked them if it was a cover of "Take Me With U". Their response, "Indeed you are absolutely right".

So yeah, it is "Take Me With U".

This experience will cover courtship, sex, commitment, fetishes, loneliness, vindication, love, and hate.
http://bit.ly/1D3FG2U
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Reply #12 posted 09/03/18 3:59pm

CherryMoon57

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Not sure if this is a good or a bad thing but the song is barely recognisable.

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Reply #13 posted 09/03/18 7:48pm

TrivialPursuit

CherryMoon57 said:

Not sure if this is a good or a bad thing but the song is barely recognisable.


Why is it always a good or bad thing? The court smartly ordered the estate to monetize itself. That includes, but isn't limited to, allowing songs to be used for commercials. It's not a sell out (it's such a cheap statement anyway when people wave the "they're selling out" flag). This, among a bunch of other efforts - some that will stand the test of time and some that won't pan out as hoped so new efforts will take their place as with any corporation, LLC or otherwise - is keeping a cash flow happening.

Whether anyone recognizes the song is not the point. It's not an ad for Purple Rain deluxe or whatever. It's a car ad about taking friends in your Benz & having a good time. This isn't the first time a song has been covered in a way totally opposite to the original version. But, damned if they do, damned if they don't, I guess.

"Dis is a bid'ness. You ain't too far gone to see dat yet!"

This experience will cover courtship, sex, commitment, fetishes, loneliness, vindication, love, and hate.
http://bit.ly/1D3FG2U
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Reply #14 posted 09/03/18 9:41pm

ISaidLifeIsJus
tAGame

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People need to remember prior to his passing, P put out a press release that his music was available for commercials, movies, etc.

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Reply #15 posted 09/04/18 2:28am

TheFman

if 3 short lines of text makes a cover, while everything else is different, than P probably stole even more music then what we are aware of razz

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Reply #16 posted 09/04/18 3:12am

jaawwnn

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ISaidLifeIsJustAGame said:

People need to remember prior to his passing, P put out a press release that his music was available for commercials, movies, etc.

Yeah, once he got his masters back, there was a website up for it as well. I wonder what he was charging though.

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Reply #17 posted 09/04/18 8:09am

CherryMoon57

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TrivialPursuit said:

CherryMoon57 said:

Not sure if this is a good or a bad thing but the song is barely recognisable.


Why is it always a good or bad thing? The court smartly ordered the estate to monetize itself. That includes, but isn't limited to, allowing songs to be used for commercials. It's not a sell out (it's such a cheap statement anyway when people wave the "they're selling out" flag). This, among a bunch of other efforts - some that will stand the test of time and some that won't pan out as hoped so new efforts will take their place as with any corporation, LLC or otherwise - is keeping a cash flow happening.

Whether anyone recognizes the song is not the point. It's not an ad for Purple Rain deluxe or whatever. It's a car ad about taking friends in your Benz & having a good time. This isn't the first time a song has been covered in a way totally opposite to the original version. But, damned if they do, damned if they don't, I guess.

"Dis is a bid'ness. You ain't too far gone to see dat yet!"

I don't know, it kinda feels like they just removed the whole atmosphere out of the song (its best aspect)... so what was the point using it? It would have worked better for the ad's purpose to keep more 'in tune' with the original. Ironically that's one thing that Apollonia couldn't do either lol

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Reply #18 posted 09/04/18 8:27am

RodeoSchro

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"Take Me With U" is my favorite song of all time. It's the first song I learned on the guitar. It's WHY I learned to play the guitar. My daughter sang it with Prince in front of 20,000 people. It is my favorite song of all time. I am the "Take Me With U" Org Authority.

When I saw that commercial the other day, it never dawndd on my that was "Take Me With U". If it was, it was the worst cover ever made.

But as far as I'm concerned, that isn't "Take Me With U".

Second Funkiest White Man in America

P&R's paladin
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Reply #19 posted 09/04/18 8:34am

RJOrion

CherryMoon57 said:

TrivialPursuit said:


Why is it always a good or bad thing? The court smartly ordered the estate to monetize itself. That includes, but isn't limited to, allowing songs to be used for commercials. It's not a sell out (it's such a cheap statement anyway when people wave the "they're selling out" flag). This, among a bunch of other efforts - some that will stand the test of time and some that won't pan out as hoped so new efforts will take their place as with any corporation, LLC or otherwise - is keeping a cash flow happening.

Whether anyone recognizes the song is not the point. It's not an ad for Purple Rain deluxe or whatever. It's a car ad about taking friends in your Benz & having a good time. This isn't the first time a song has been covered in a way totally opposite to the original version. But, damned if they do, damned if they don't, I guess.

"Dis is a bid'ness. You ain't too far gone to see dat yet!"

I don't know, it kinda feels like they just removed the whole atmosphere out of the song (its best aspect)... so what was the point using it? It would have worked better for the ad's purpose to keep more 'in tune' with the original. Ironically that's one thing that Apollonia couldn't do either lol

"so what was the point of using it?"????

to generate income...

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Reply #20 posted 09/04/18 9:30am

TrivialPursuit

CherryMoon57 said:


I don't know, it kinda feels like they just removed the whole atmosphere out of the song (its best aspect)... so what was the point using it? It would have worked better for the ad's purpose to keep more 'in tune' with the original. Ironically that's one thing that Apollonia couldn't do either lol


But a cover song or using a phrase of a song isn't meant to capture the atmosphere of the original. A Benz ad is not a tribute album. It's not Party O The Times, or the Classical Metropolitan Orchestra, or Bob Belden, or Symbolism. It's not Chevrolet saying "baby that was much too fast" the week after he died.

To say what works better is moot. It's what their ad team felt was right for the brand. When someone, anyone, here gets a license to use a Prince song in their project they can keep whatever 'atmosphere' they deem necessary.

A case in point to all this nonsense is Justin Timberlake's rarely heard song, "I'm Lovin' It". It has a video (below), but not an album. He was paid $6M to sing the jingle (which was part of a German ad campaign). JT & Neptunes wrote a whole song around it then gave Mcdonald's exclusive use of it in the U.S. Now, how many times have you heard the tagline or the song's hook whistled, or played on a guitar, or a flute or someone says "da da da daaah da, I'm lovin' it" in the ads? Those instances certainly do not capture the atmosphere of JT's song.

How about Beyonce totally redoing "Fever" for a perfume ad? I mean, the list is endless where this argument could be made.

The point is that it is never about the original. It's about how to use something in a project to benefit the project's goals and paying for the right to do so.

Here's JT's song:

[Edited 9/4/18 9:37am]

This experience will cover courtship, sex, commitment, fetishes, loneliness, vindication, love, and hate.
http://bit.ly/1D3FG2U
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Reply #21 posted 09/04/18 7:55pm

BEAUGARDE

Sounds like the Sharon Jones & Dap Kings cover of it
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Reply #22 posted 09/05/18 6:49am

darlingnikkkki

I’ve been seeing this ad played a lot watching the US Open this week. cool
"I want to be the only one you come for...."
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Reply #23 posted 09/05/18 11:18am

Roby78

in Italy for 2 days the television program is broadcast on TV and the original P kiss song is played as background song

[Edited 9/5/18 11:20am]

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Reply #24 posted 09/06/18 2:03pm

jennalynn

i feel like i should be excited that the song is in a commercial, but.... it really does sound awful. i don't know if this cover could stand as a song on it's own. like go ahead and use the song, or even use a cover if you Must, but don't..... just don't ruin it????

~everything is a prince reference~
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Reply #25 posted 09/06/18 3:00pm

RodeoSchro

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BEAUGARDE said:

Sounds like the Sharon Jones & Dap Kings cover of it



Definitely NOT Sharon Jones and the Dap Kings:

Second Funkiest White Man in America

P&R's paladin
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Reply #26 posted 09/06/18 3:02pm

RodeoSchro

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darlingnikkkki said:

luv4u said:

cool

Is there a link?

https://www.ispot.tv/ad/d...ttractions




I emailed the ad agency that created the spot. Let's see if I get an answer!

Second Funkiest White Man in America

P&R's paladin
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Reply #27 posted 09/07/18 8:02pm

RodeoSchro

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Here's the reply I got from the agency that created the ad:

"Please note that the music on the Mercedes-Benz GLC “Attractions” TV is an original track and was composed for Merkley+Partners by Finger Music."

Second Funkiest White Man in America

P&R's paladin
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Reply #28 posted 09/07/18 8:57pm

ISaidLifeIsJus
tAGame

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RodeoSchro said:

Here's the reply I got from the agency that created the ad:

"Please note that the music on the Mercedes-Benz GLC “Attractions” TV is an original track and was composed for Merkley+Partners by Finger Music."

huh?

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Reply #29 posted 09/08/18 1:05am

BartVanHemelen

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RodeoSchro said:

Here's the reply I got from the agency that created the ad:

"Please note that the music on the Mercedes-Benz GLC “Attractions” TV is an original track and was composed for Merkley+Partners by Finger Music."

.

Hmmm, it is on their Vimeo page: https://vimeo.com/285310800

© Bart Van Hemelen
This posting is provided AS IS with no warranties, and confers no rights.
It is not authorized by Prince or the NPG Music Club. You assume all risk for
your use. All rights reserved.
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