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Forums > Prince: Music and More > NY Times today: "With Grammys Near, Will Prince’s Music Make a Big Return?"
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Thread started 02/06/17 8:17pm

docinwestchest
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NY Times today: "With Grammys Near, Will Prince’s Music Make a Big Return?"

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At the Grammy Awards next month, the biggest question for fans may be whether Adele or Beyoncé takes home the prize for album of the year. For the music industry at large, however, perhaps an even bigger question is whether the show will finally usher Prince fully into the streaming age.

The Grammys ceremony, on Feb. 12, is the focus of a major marketing campaign set up by the music companies that have rights to release Prince’s songs, and by the streaming services that have been hungry to carry the music but were blocked from doing so by Prince himself before he died last year at 57. (Currently, Prince's albums are only available on Tidal.)

If all goes according to plan, Prince’s music will be made available on virtually all streaming services around the time of the Grammys, where an all-star musical tribute to Prince is expected to be one of the show’s splashiest moments.

To promote the music’s availability online, Spotify is expected to run a number of promotional spots, including, perhaps, a television ad during the broadcast and a series of online teasers to begin as early as next week, according to several people with direct knowledge of the plans who were not authorized to speak about them. Spotify declined to comment.

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But when it comes to managing Prince’s music, nothing is easy.

Despite the eagerness of the music industry to promote Prince’s music online, many issues with the estate remain unresolved. As a result, the plan to offer Prince’s music around the Grammys, first reported by Bloomberg News, remains uncertain and could still fall part, these people said.

“The drivers of what will happen with Prince will be the estate,” said L. Londell McMillan, a lawyer who represented Prince and is one of two experts advising the estate’s administrators on entertainment deals. “When you are looking to release product, you’re looking for the right moments. The Grammys may represent a moment in time, but it’s not certain that that’s going to be the case.”

Here is a look at some of the complications about the estate and the legacy of Prince’s music.

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[click on the nytimes link up top for the rest of the article]

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Reply #1 posted 02/06/17 8:21pm

docinwestchest
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Already posted:

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http://prince.org/msg/7/437981

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My bad.

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[Edited 2/6/17 20:22pm]

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Reply #2 posted 02/06/17 8:31pm

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Forums > Prince: Music and More > NY Times today: "With Grammys Near, Will Prince’s Music Make a Big Return?"