25 Shades of Purple is bringing its Prince tribute party to 1904 Music Hall in downtown Jacksonville on August 28th, 2015.

The address is 10 Ocean St. The party starts at 9 pm. There is a $5 cover.

Expect many purple surprises, including specially crafted purple beer and purple poi spinners!

Facebook: www.facebook.com/25shadesofpurple

Twitter: @25ShadesofPurpl

Instagram: Ben Umbreit

Email: 25shadesofpurple@gmail.com

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Press Release:

Savannah promoter brings Prince passion to Jacksonville

Ben Umbreit’s latest Prince Party aims to paint Jacksonville purple

Jacksonville— August 28th, 2015: Get ready, Jacksonville—Prince is coming. Well … sort of.

Savannah-based DJ/impresario Ben Umbreit is bringing the latest installment of his Prince Party to 10 Ocean Ocean St. in downtown Jacksonville Friday, August 28th at 9:00 p.m.

What is a Prince Party? According to Umbreit, it’s “an all-encompassing purple extravaganza. It’s not just a DJ—it’s an event featuring a full night of DJs spinning all things Prince, including hits, lost tracks, music from his many protégés, purple drink specials and tons of surprises.”

Past Prince parties have featured a fully operational pancake bar, performances from local talent, including a Prince impersonator and much, much more.

The Jacksonville Prince Party will also feature prizes for most enthusiastic partygoers (costumes encouraged!).

Umbreit will pull material from his collection of more than 2,100 Prince and Prince-related tracks, and 2 Terabytes of video.

Umbreit, a Savannah resident for the past five years, considers himself among the world’s most fervent Prince fans. It all started in 1993, when his mother signed up for the BMG music club. “I accidentally opened the $50 dollar 3-CD hits/b-sides collection and my mother yelled at me and made me pay for it,” he says. “The collection sat on my dresser for weeks before I decided to finally give it a chance. The first song was Prince’s ‘Controversy,’ I became instantly fascinated by what I was hearing.”

Umbreit grew more passionate when he went to the music store and realized that Prince had the biggest section in the place. He decided to collect everything Prince had ever released.

Fast-forward to today, where Umbreit is hosting his Prince parties throughout the Southeast.

“On the surface,” Umbreit says, “Prince parties are fun because we’re celebrating one of the greatest, most fascinating and prolific artists in the history of music. There’s also a culture that surrounds Prince that is so rich in its uniqueness and fun. He's also very associated with the 80s, which is a very beloved decade. The event also ends up being sort of a tribute to that era. Prince also has an extremely diverse fan base, and the party can be a fun gathering of people from all backgrounds.”

Related Resources:

Umbreit was featured in a Kickstarter campaign for a documentary film on Prince fans dubbed, “The Purple Circle”: http://kck.st/YIdOmt

On Facebook: 25 Shades of Purple: https://www.facebook.com/...esofpurple

Instagram/Twitter hashtag: #Purplejax

Available for interviews:

- Ben Umbreit

Press contact:

Kevin Allen

312.835.0277

kevinjosephallen@gmail.com

About Ben Umbreit:

Ben Umbreit has been so inspired by Prince's music that he has traveled the world collecting it and wants to share it with people in a fun, party environment. This isn't just a DJ show, it's an entire event, featuring guest performances, video production, costume contests, themed drinks, decorations, memorabilia and a whole lot of purple. In addition, Ben hopes to bring attention to Prince's contributions to pop culture and his revolutionary influence on the music industry. Ben is fascinated by Prince’s deep quest for spiritual and religious truths and seeks to present it in a manner that is entertaining and enlightening.

Cool!