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Thread started 10/11/12 8:33am

HAPPYPERSON

Billboard Shakes Up Genre Charts with New Methodology

Billboard today unveils new methodology for the long-standing Hot Country Songs, Hot R&B/Hip-Hop Songs and Hot Latin Songs charts. Each receive a major consumer-influenced face-lift, as digital download sales (tracked by Nielsen SoundScan) and streaming data (tracked by Nielsen BDS from such services as Spotify, Muve, Slacker, Rhapsody, Rdio and Xbox Music, among others) will now be factored into the 50-position rankings, along with existing radio airplay data monitored by Nielsen BDS. The makeovers will enable these charts to match the methodology applied to Billboard's signature all-genre songs ranking, the Billboard Hot 100.

Concurrently, Hot Rock Songs, which launched as an airplay-only chart in 2009, and Rap Songs, in existence as a radio survey since 1989, will also include digital download sales and streaming data for the first time.

The charts are now viewable on billboard.com and billboard.biz.

In addition, Billboard is launching a new chart, R&B Songs, which will incorporate the same airplay/sales/streaming hybrid formula to rank the week's top R&B-only (non-rap) titles. R&B Songs and Rap Songs will serve as 25-position distillations of the overall Hot R&B/Hip-Hop Songs chart, highlighting the differences between pure R&B and rap titles in the overall, wide-ranging R&B/hip-hop field.

"The way people consume music continues to evolve and as a result so do our genre charts, which now track the many new ways fans experience, listen to and buy music," says Silvio Pietroluongo, Billboard Director of Charts. "We're proud to be offering updated genre charts that better reflect the current music landscape as well as a new R&B Songs chart that finally shines a spotlight solely on core R&B acts like Frank Ocean, John Legend and Anthony Hamilton."

Billboard has been charting the popularity of R&B songs since 1942, with numerous changes in methodology implemented through the years. The most recent formula sports an almost-exclusive reliance on radio airplay. The Hot Country Songs chart similarly dates to 1944 and has also undergone multiple changes in its formula, with the most recent incarnation being one fueled solely by radio airplay since the advent of BDS data in 1990.

Hot Latin Songs, meanwhile, has been based solely on radio airplay since its launch in 1986. In its new incarnation, only predominantly Spanish-language titles will appear on the chart. Titles mostly sung in English, which often receive Latin airplay and appear on the radio-based chart, are no longer eligible for inclusion. Dual-language songs (those recorded independently in both Spanish and English) will have only their Spanish-language airplay, sales and estimated streaming factored into their Hot Latin Songs rankings (see story, page 13).

Radio charts for each of the aforementioned rankings will be spun off and live in Billboard's print and/or online properties, each keeping its history from its first date utilizing BDS data: Rap Airplay (1989), Country Airplay (1990), R&B/Hip-Hop Airplay (1992), Latin Airplay (1994) and Rock Airplay (2009). Digital Songs charts for each genre, which have been in existence since 2010, will continue to be represented as separate rankings as well.

The move to the Hot 100-based formula will ensure that the top-ranked country, R&B/hip-hop, Latin and rock titles each week will be the top titles listed on each genre's songs ranking. This will be in line with how the Billboard 200 albums chart aligns with the albums charts for each corresponding genre. Because of the switch to new methodology, the week-to-week movements on the charts for some songs (in either direction) could be quite dramatic.

Until now, only country stations contributed to the Hot Country Songs chart, or R&B/hip-hop stations to Hot R&B/Hip-Hop Songs; the same held true for Latin and rock. The new methodology, which will utilize the Hot 100's formula of incorporating airplay from more than 1,200 stations of all genres monitored by BDS, will reward crossover titles receiving airplay on a multitude of formats. With digital download sales and streaming data measuring popularity on the most inclusive scale possible, it is only just the radio portion of Billboard chart calculations that includes airplay from the entire spectrum of monitored formats.

The immediate beneficiaries of this week's methodology change are Taylor Swift, Rihanna and Mumford & Sons.

Swift holds down the top two slots on Hot Country Songs with "We Are Never Ever Getting Back Together" and "Red." Her new country radio single "Begin Again" jumps 37-10. The pop-crossover No. 1 title ranks at No. 36 on Country Airplay (but also gets points associated with its pop-crossover play) and No. 1 on Country Digital Songs, while "Red" is absent from the Country Airplay list, but ranks No. 2 on Country Digital Songs. "Begin Again" appears at No. 29 on Country Airplay and No. 3 on Country Digital Songs.

Rihanna shuffles from No. 66 under the former Hot R&B/Hip-Hop Songs methodology all the way to No. 1 with "Diamonds," buoyed by crossover pop airplay of the track as well as strong digital sales (No. 1 on R&B/Hip-Hop Digital Songs). "Diamonds" also tops the inaugural R&B Songs tally. On Rap Songs, PSY soars 20-1 with his current No. 2 Hot 100 hit "Gangnam Style."

While fun. claims the No. 1 slot on Hot Rock Songs with its former Alternative No. 1 and current Hot 100 top 10 hit "Some Nights," Mumford & Sons' ride increased curiosity about their new album Babel to overwhelming streaming activity, placing all 12 songs from the set (as well as two others from the album's deluxe version) on the chart.

On Hot Latin Songs, Wisin & Yandel move to No. 1 with "Algo Me Gusta de Ti," featuring Chris Brown and T-Pain, matching its Latin Airplay rank. The track is No. 3 on Latin Digital Songs.

Read more at Billboard Shakes Up Genre...lboard.biz

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Reply #1 posted 10/11/12 8:44am

MickyDolenz

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You can take a black guy to Nashville from right out of the cotton fields with bib overalls, and they will call him R&B. You can take a white guy in a pin-stripe suit who’s never seen a cotton field, and they will call him country. ~ O. B. McClinton
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Reply #2 posted 10/11/12 9:01am

MidniteMagnet

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Finally an r&b chart!! "The blacks" will no longer be combined into one chart! biggrin It always pisses me off how they do that. Rap is nothing like r&b aside from the fact that most of the artists happen to be black. I've always viewed the Urban AC chart as the true r&b chart anyway.

I don't think radio airplay should count toward rankings at all though. Just because a song is played on the radio doesn't mean anyone likes the song or even requested it. They play Katy Perry every 25 mins on this one station we have here. I KNOW they aren't getting that many requests for that.

"Keep in mind that I'm an artist...and I'm sensitive about my shit."--E. Badu
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Reply #3 posted 10/11/12 9:10am

neosoulheart

MidniteMagnet said:

Finally an r&b chart!! "The blacks" will no longer be combined into one chart! biggrin It always pisses me off how they do that. Rap is nothing like r&b aside from the fact that most of the artists happen to be black. I've always viewed the Urban AC chart as the true r&b chart anyway.



I don't think radio airplay should count toward rankings at all though. Just because a song is played on the radio doesn't mean anyone likes the song or even requested it. They play Katy Perry every 25 mins on this one station we have here. I KNOW they aren't getting that many requests for that.



Progress however a black girl who sings dance/pop tops the first R&B chart.

is this because of heavy air play on 'r&b' stations? I don't get it Rihanna makea pop music like Katy and Britney,

Aguilera on the other hand makes more r&b sounding music and is nowhere on the R&B charts
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Reply #4 posted 10/11/12 2:09pm

smoothcriminal
12

Gangnam Style #1 on Rap Charts? neutral

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Reply #5 posted 10/11/12 3:15pm

daPrettyman

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neosoulheart said:

MidniteMagnet said:

Finally an r&b chart!! "The blacks" will no longer be combined into one chart! biggrin It always pisses me off how they do that. Rap is nothing like r&b aside from the fact that most of the artists happen to be black. I've always viewed the Urban AC chart as the true r&b chart anyway.

I don't think radio airplay should count toward rankings at all though. Just because a song is played on the radio doesn't mean anyone likes the song or even requested it. They play Katy Perry every 25 mins on this one station we have here. I KNOW they aren't getting that many requests for that.

Progress however a black girl who sings dance/pop tops the first R&B chart. is this because of heavy air play on 'r&b' stations? I don't get it Rihanna makea pop music like Katy and Britney, Aguilera on the other hand makes more r&b sounding music and is nowhere on the R&B charts

It's not about the type of music an "artist" makes, it's about what formats play their music. Christina A. is a very soulful singer and does r&b flavored music, but she is not an r&b artist. However, Rihanna fits in the same mold. She charts on the r&b side, but her music is straight pop.

If you think about it, Rihanna's record company is doing the same thing that Mariah's did in the early 90s. When Mariah first came out, she was a straight pop artist. She had number one r&b hits, but she was never really considered an r&b artist until she started the more urban songs like "Fantasy."

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Reply #6 posted 10/11/12 5:00pm

aardvark15

smoothcriminal12 said:

Gangnam Style #1 on Rap Charts? neutral


falloff It's also 18 on Latin airplay
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Reply #7 posted 10/11/12 5:18pm

alphastreet

Lil Wayne has more songs than anyone ever on the Billboards

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Reply #8 posted 10/11/12 5:48pm

smoothcriminal
12

aardvark15 said:

smoothcriminal12 said:

Gangnam Style #1 on Rap Charts? neutral

falloff It's also 18 on Latin airplay

neutral

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Reply #9 posted 10/11/12 5:53pm

Gunsnhalen

It's amazing how HUGE that fuckign song is.

Yet the only words most peeps knowis Gangnam style & hey sexy lady.. since the rest is in korean lol

But hey Macrena was a national phenomenon to lol

Pistols sounded like "Fuck off," wheras The Clash sounded like "Fuck Off, but here's why.."- Thedigitialgardener

All music is shit music and no music is real- gunsnhalen

Datdonkeydick- Asherfierce

Gary Hunts Album Isn't That Good- Soulalive
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Reply #10 posted 10/13/12 4:09pm

lastdecember

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Wake me up when Billboard actually tracks everything including WEBSITES of the artists that sell direct to the consumer, till then its still not "a change in thinking" if they are gonna embrace "streams" and shit like that, actual purchases to me mean more.


"We went where our music was appreciated, and that was everywhere but the USA, we knew we had fans, but there is only so much of the world you can play at once" Magne F
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Reply #11 posted 10/13/12 4:14pm

mjscarousal

lastdecember said:

Wake me up when Billboard actually tracks everything including WEBSITES of the artists that sell direct to the consumer, till then its still not "a change in thinking" if they are gonna embrace "streams" and shit like that, actual purchases to me mean more.

Pretty much.

The problem is most of the artists that chart these charts are not BIG album in hand sellers so billboard is doing this to count the most used media for sales.... its really a cop out and makes the problem worse.

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Reply #12 posted 10/13/12 5:32pm

Terrib3Towel

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Is there really a need for a separate R&B chart?

Urban AC already fits that mold.
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Reply #13 posted 10/14/12 11:40am

Timmy84

Terrib3Towel said:

Is there really a need for a separate R&B chart? Urban AC already fits that mold.

Yeah I think it's called an Adult R&B chart...

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Reply #14 posted 10/14/12 1:07pm

Cinny

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lastdecember said:

Wake me up when Billboard actually tracks everything including WEBSITES of the artists that sell direct to the consumer, till then its still not "a change in thinking" if they are gonna embrace "streams" and shit like that, actual purchases to me mean more.

I think it makes more sense to have a chart based on streams these days than AIRPLAY. Of course both can be doctored and manipulated but it is just a way to track what people are listening to.

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