That's the jam right there....after that comment I had to get myself together
[img:$uid]http://stan-wars.com/GIFS/raven.gif[/img:$uid] Straight Jacket Funk Affair
Album plays and love for vinyl records. | |
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I'm pussy popping!
side note: "put your hands on me" Listen to Government Hooker and see it as if it were the government hooker Marilyn Monroe sing it.
it will fuck your head up with the ideaology.
-Madison within this loveletter [Edited 6/11/11 7:24am] Special Thanks 2 Paisley Park and The DownLoad Society | |
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HOOOOOOOKAHH | |
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How Lady Gaga's 99-cent Sale Hurt Interscope, Distributors June 11, 2011
Let's get one thing straight. The Lady Gaga 99-cent sale for Born This Way was a great thing for the artist, and for Amazon. On a short-term basis, you could even make the case that it was great for the industry. The story lasted all week in the press. It worked the same way that Target and Best Buy circulars work: driving traffic to everyone's stores, not just those two big-box chains, or, in this case, Amazon's site.
I'd argue that the glitch arising when Amazon's overwhelmed servers couldn't satisfy customer demand was a good thing, too, since it made the sale even bigger news. Given Amazon's impeccable service reputation, that blip won't hurt it long term.
For the cost of $3.3 million-that is, $8.40 wholesale minus 99 cents retail times 443,000 scans during the two-day sale-Amazon put itself on the map as a digital music merchant, in a way that the same amount of money spent on traditional advertising could never have bought.
But whether the sale helps Interscope remains to be seen. First, Interscope and Universal Music Group Distribution (UMGD) shipped 2.1 million album units before street date. If they knew in advance of Amazon's sale, you can bet they would've cut back on the initial CD allotment.
As is, Interscope has an inventory liability, with some merchants saying they need to return product. And if some of that talk comes from a few retail accounts being miffed over the Amazon deal, some is also due to simple math. The CD album sold 449,000 units of the 2.1 million shipped, for a 21.4 percent sell-through. Second-week sales are at 174,000 units (136,000 CDs), or 27.8 percent sell-through.
A decade ago, major-label shipment formulas called for shipping three units for everyone expected to be scanned in the first week. Nowadays, with a more efficient inventory replenishment, the ratio has dipped under 2-to-1. But in Lady Gaga's case, UMGD shipped 4.7 units for each first-week scan.
Even another big hit single, which would ensure a sooner sell-through of all 2.1 million units, won't stop merchants now from returning the album to improve their cash position. Interscope is probably looking at a few hundred thousand returns, depending on whether the label comes up with a sweetener to keep inventory in stores.
Competing labels and distributors may be even angrier than merchants about the sale. "This was a really bad move," the head of an independent distributor says. "Ninety-nine cents is almost free."
"If this happened in the 1990s, there would have been a big hue and cry from retail, even bigger than what it was this time," the head of sales at a major label says.
But these are different times. And in the digital world, "there are going to be times when music is the toy in the Happy Meal," a UMG executive says. Another Universal exec adds, "If Amazon tries to turn 99 cent superstar albums into a regular thing, I would be outraged."
Yet, some suggest that a few label marketers themselves may now start pushing such a pricing strategy to break an artist, or get an album into the No. 1 spot. Others say that, in the '90s, that inevitably would've followed-but not in today's market, when profit trumps chart success.
For all the talk about how the industry has evolved, though, former distribution executive Jim Caparro says, "It is shocking how consistent the industry is with the past. Today, it is almost parallel to how traditional music retail acted back then, with big accounts looking to steal market share by pricing."
But one executive familiar with Amazon's thinking says the Gaga pricing won't hurt the industry.
"Of course Born This Way is worth more than 99 cents," the executive says. "That's why it created such retail excitement and buzz, when it was offered for 99 cents ... If it wasn't actually worth more, no one would have cared." | |
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That was the first person I thought of honestly lol Straight Jacket Funk Affair
Album plays and love for vinyl records. | |
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Lady Gaga sucks diseased festering donkey balls. She's also the surest sign I've yet to see that at least 95% of the world's population is stupid beyond repair. These are facts, so there's really no need to discuss them. | |
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I remember there was a thread that asked everyone to predict Born This Way sales and I totally stated that this would happen. Not the returns, but the fact that she was going to sell a million in her first week and then drop off significantly later. Her only spikes will come when she releases a new video or something. Long terms sales matter more, but that's a huge blow.
She's already reached her peak with her first album and EP. It's kind of sad, because her peak was with her first album. I felt that she didn't get a real chance to grow into a peak. I wonder what it is... | |
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in this day and age,it's hit it big now or get dropped by a label. longevity is a joke or peak of a artist. tho i would like 2 see gaga grow more the question is will she get the chance 2 do it? man, he has such an amazing body of music that it's sad to see him constrict it down to the basics. he's too talented for the lineup he's doing. estelle 81 | |
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I think it's a bit premature to say that anything about her career at this point is sad. If anything, it's white hot. Her second full-length album debuted at over a million sold, and put her in a class that not a ton of musicians belong. It was still number one in it's second week, despite the drop-off, and with the various singles and videos to come, it will probably be double platinum in no time. I don't think she peaked at all with her first album, at least not musically. If anything, her evolution from The Fame through Born This Way shows growth. I think this new record definately has long-term selling ability, given her knack for inventive videos, grand-scale touring and the jams from BTW that have yet to even be released as singles. Will it sell 7, 8 or 9 million? Only time will tell, but it's not always about going diamond. "Get up off that grey line" | |
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The Fame was released in August of 2008 and wasn't a really huge deal until like 2009. I don't know why people are acting like it sold ten million in its first week | |
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Honestly We at her peak right now we just have to see how she does next album. And this album is no way a flop. Not many artists can go a milli in a week so give her credit. lol | |
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That is true, but the situation is not the same now as it was back then. Back in 2008 Lady Gaga was nothing, but another up and coming pop startlet. In 2011, she is Lady Gaga. Obviously, her record label and retailers but some faith in the bank of that name, because they shipped out a shitload of albums, but there wasn't a lot of bite from the public. It's like this, whatever is up, must come down at some point. What worked for her back in 2008-2009 isn't going to work this time around, which is why the quoted statement above is just delusion at work at this point.
In general, I think that she made herself more of a niche market way too soon. I mean...there's nothing really wrong with that, but I still think it's sad when there's such a peak like that too soon. Again, I'm not saying that this is a reflection on the quality of the album or her. Just on her sales & popularity. That's all. | |
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But why is it sad when it’s her though many artists get big too fast and hit their peak she won’t be the first and not the last. I think eventually she’s going to be going that piano route and then that’s when most of her hardcore fans will lose interest. If she plays her cards right she will be out as long as Kanye. People feel he peaked with his earlier stuff (Every album gets better and better imo). I'm surprise she still out to be honest just remembering when Just Dance came out it had one -hit wonder written all over it I felt that way with rihanna too. | |
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I think it's sad, because I think she's different from a lot of them tbqh. ^^
But just to reiterate, I don't mean artistic peaks, I'm talking about COMMERCIAL peaks. | |
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Whatever, she's still making great music and selling more records than everyone else. People need to get off her dick and realise that she's here to stay. Deal. With. It. | |
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We won’t know till the next album her commercial peak is right now she is way bigger now from last year and the year before that and most likely it will die down after this but we won’t know for sure like I said until the next album. She could have done better on this album but there were still some standouts. If she still makes songs that I like I’ll still listen I can’t speak for everybody else. And I get what you saying but she hasn’t been out that long to really say much. | |
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Calm down little monster lol | |
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I'm not upset.
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It's weird to hear you say that because I was just telling a friend a week or two ago that I'd probably end up being a Gaga fan in earnest when her music starts changing and most of her fanbase jumps ship. "I don't think you'd do well in captivity." - random person's comment to me the other day | |
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I consider myself a fan and I quite like Born This Way but I was slightly disappointed that there wasn't a little more musical variety on the album. Earlier in this thread I mentioned that I enjoyed "Beautiful, Dirty, Rich" and "Brown Eyes" on The Fame because they featured live instruments and gave the album a slightly different sound, kind of similar to how "Lady Cab Driver" and "International Lover" provide an alternative to the electro-funk on 1999. Born This Way (in the deluxe version) is over seventy minutes so it would have been great if there had been some different sounds to spice things up a bit. | |
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It's nice to see the Elton John duet has been leaked, it was inevitable once the film came out on dvd as the full track is over the end credits, would've been nice to have had it on the deluxe version, as rialb said, some more organic sounding tracks like this and You And I to break up the electronic dance stuff.
She Believed in Fairytales and Princes, He Believed the voices coming from his stereo
If I Said You Had A Beautiful Body Would You Hold It Against Me? | |
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not bad but still a copycat from Madonna;-) | |
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Lady Gaga joined Patti LaBelle for “Over The Raindow” after the CFDA Fashiion Awards last week in New York. | |
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Oh GAWD will this subject ever be laid to rest?? It's beyond at this point. "Get up off that grey line" | |
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What dvd? Need more information! | |
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Elton John and Lady Gaga duet Hello Hello was the theme tune to the Gnomeo And Juliet animated film. orgnote me for a good version, all the versions on youtube suck She Believed in Fairytales and Princes, He Believed the voices coming from his stereo
If I Said You Had A Beautiful Body Would You Hold It Against Me? | |
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and annoyingly but probably contractually just Elton's version is on the soundtrack.
She Believed in Fairytales and Princes, He Believed the voices coming from his stereo
If I Said You Had A Beautiful Body Would You Hold It Against Me? | |
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