Rihanna is the face of Madonna's coconut water Pop diva Madonna has hired R&B star Rihanna as the face of her coconut water drinks company Vita Coco. 'Rihanna is a natural fit for the Vita Coco brand and I'm so happy to have her on the team,' Madonna said. The 52-year-old superstar, who became the leading investor in the company after being obsessed by the beverage, thinks that people should drink it everyday, reported Daily Mail. Besides Madonna being loyal to the Vita Coco brand, actors Gwyneth Paltrow, Courteney Cox, Demi Moore and Matthew McConaughey are also said to be devotees along with Red Hot Chili Peppers frontman Anthony Kiedis. Rihanna, 23, who is also a fan of the drink thinks it is a good way to stay healthy. 'I love Vita Coco. It's real coconut water from hand-picked coconuts. It's delicious and so good for you,' she said.

From PTI / Yahoo! News

I see what you did there, CHIC0.

Timmy84 said:

I see what you did there, CHIC0.

did what?

i posted an article and added some pretty pictures???

CHIC0 said:

Timmy84 said:

I see what you did there, CHIC0.

did what?

i posted an article and added some pretty pictures???

The title.

Gwyneth Paltrow

of course

coconut water? lol

wow, Madonna looks fantastic. Better than the 07-09 years anyway...

and yes, the title is basically : "BAIT"

you scared the crap out of me, chico...

I decided to try the coconut water the other day and I kinda wish I didn't waste my money. I'll still support Madge and Ri though!

Being from the Caribbean, I have known about the benefits of coconut water for years. My mom recently said, that they should have called on her to be an investor, instead of Madge. My mom drinks it everyday. What Madonna is now finding out, is old news. I wonder if she knows that it was used in WWI as an alternative for blood plasma, when blood was in short supply.

when i lived in brazil i used to drink coconut water everyday, i love it. in the usa it's hard to find at times, so i do buy this brand. it tastes good!

Madonna is looking so much better than she was during Hard Candy

alphastreet said:

Madonna is looking so much better than she was during Hard Candy

this healthy new look reminds me of 93-95

Yeah definitely, something was different since she had children, but there's an improvement now. She definitely looks rejuvenated. I don't mean this in a bad way, but stayed tied to one person or feeling commited like that is NOT for her and I notice a difference in her aura being away from Guy.

Hard Candy was a nice album and I finally saw her for the first time ever on the tour (have loved her since about 86 if not earlier), but she didn't look good facially and I didn't know WTF happened though her energy was good dance wise.

JoeTyler said:

alphastreet said:

Madonna is looking so much better than she was during Hard Candy

this healthy new look reminds me of 93-95

Being newly single would do wonders for you sometimes.

Madonna has hired R&B star Rihanna

R&B? Really now?

and now coconut water? wtf. come on Madonna....