September 2010

After effortlessly pulling off a stylish motorcycle maven in her fall/winter 2010 Deréon ad campaign, Beyoncé and her mother Tina Knowles have decided to add temporary tattoos to the sportswear collection.

“We decided to invite Temptu to help us create custom body art for her to model with our fashions,” Tina Knowles, Deréon’s founder, designer and creative director, told WWD. “The resulting images were so strong that we realized consumers might want to re-create the tattoos themselves.”

On Nov. 1, Deréon and airbrush makeup firm Temptu will release a limited edition collection of both basic and deluxe temporary tattoos to adorn and toughen up your look.

The waterproof tattoos will be offered in Deréon’s signature fleur icon and in chains, spider designs, rocker bolts and jewel baubles-giving you a two to five-day edge.

The $16-basic kit has eight tattoos and all the pieces needed to affix the designs on your skin, while the online-only deluxe kit will retail for $34 and includes a signed photo of Beyoncé as well as a chance to win a trip to New York.

To pull your biker-chick look together, visit Sephora or dereon.com.

http://stylenews.peoplest...y-tattoos/

[Edited 9/26/10 7:50am]

Thats a complimenting addition to their brand.

Goes well with the rest of the tacky shit they pushed on people.