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MTV Removes “Music Television” From Iconic Logo http://www.rollingstone.c...onic-logo/
MTV Removes “Music Television” From Iconic Logo 
In a move that signifies the end of an era, MTV will no longer include the words “Music Television” under its iconic logo. The Wrap was the first to report on the new logo, which will still feature the monolithic “M” and its dripping “TV,” but no underlying text. The shift seems to confirm what many have suspected for years: Following the cancellation of TRL and the success of Jersey Shore, The Hills and the Real World spin-offs, music is no longer MTV’s main priority. “The people who watch it today, they don’t refer to MTV as music television. They don’t have the same emotional connection that, say, the people who are writing about [the logo change] do,” MTV’s head of marketing Tina Exarhos told the Los Angeles Times. Exarhos adds that the marketing department had previously toyed with removing “music television” but felt the text was too sacred and that higher-ups wouldn’t approve the idea. Since the network is introducing some new on-air designs, “now felt like the right time” to update the logo, Exarhos said. It remains to be seen if the logo change will have any further impact on MTV’s scheduling. The network will likely continue to schedule their Video Music Awards and provide ancillary between-commercial coverage to musical figures. However, the removal of “Music Television” makes it harder for critics to point out that MTV’s programming isn’t really dedicated to music. At the 2007 VMAs, Justin Timberlake used MTV’s own stage to chastise the network for its shift away from music. “Play more damn videos. We don’t want to see the Simpsons on reality television,” he said. There’s a brief history of the MTV logo posted on the Website for Frank Olinsky, one of the designers who created it; according to Olinksy, the logo originally was not accepted by the fledgling network until the words “Music Television” were added underneath. Nearly 30 years later, Olinsky’s original design has returned. | |
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Empty V  Prince 4Ever.  | |
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Something seriously needs to be done here. I mean, this is the nail in the coffin for mainstream pop (and i mean real artists who should have exposure) trying to catch a break and teen society who will watch it and try to imitate the offensive, disgusting TV "shows" they air. I will never have Mtv return in my house. [Edited 2/10/10 9:00am] This Post is produced, arranged, composed and performed by WetDream | |
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not like if music is really good these days, nothing ground-breaking or exciting has come on the scene in a while. | |
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I wouldn't devote five minutes to watch the Snooki TV Channel. Can anyone recall the last time MTV premiered a music video? | |
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Well it's about time. They certainly don't play anything relating to music anymore. "And When The Groove Is Dead And Gone, You Know That Love Survives, So We Can Rock Forever" RIP MJ
"Baby, that was much too fast"...Goodnight dear sweet Prince. I'll love you always | |
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Well, the "M" is still there. So what is it supposed to stand for now? Moran TV? Andy is a four letter word. | |
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vainandy said: Well, the "M" is still there. So what is it supposed to stand for now? Moran TV?
MORON TV. | |
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Timmy84 said: vainandy said: Well, the "M" is still there. So what is it supposed to stand for now? Moran TV?
MORON TV.  | |
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Timmy84 said: vainandy said: Well, the "M" is still there. So what is it supposed to stand for now? Moran TV?
MORON TV. Ooops, I mispelled it. That's exactly what it is.  Andy is a four letter word. | |
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thedance said: Empty V
Times.....6 | |
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vainandy said: Ooops, I mispelled it. That's exactly what it is.  | |
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vainandy said: Well, the "M" is still there. So what is it supposed to stand for now? Moran TV?
$ | |
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newpower99 said: http://www.rollingstone.com/rockdaily/index.php/2010/02/09/mtv-removes-music-television-from-iconic-logo/
MTV Removes “Music Television” From Iconic Logo
In a move that signifies the end of an era, MTV will no longer include the words “Music Television” under its iconic logo. The Wrap was the first to report on the new logo, which will still feature the monolithic “M” and its dripping “TV,” but no underlying text. The shift seems to confirm what many have suspected for years: Following the cancellation of TRL and the success of Jersey Shore, The Hills and the Real World spin-offs, music is no longer MTV’s main priority. “The people who watch it today, they don’t refer to MTV as music television. They don’t have the same emotional connection that, say, the people who are writing about [the logo change] do,” MTV’s head of marketing Tina Exarhos told the Los Angeles Times. Exarhos adds that the marketing department had previously toyed with removing “music television” but felt the text was too sacred and that higher-ups wouldn’t approve the idea. Since the network is introducing some new on-air designs, “now felt like the right time” to update the logo, Exarhos said. It remains to be seen if the logo change will have any further impact on MTV’s scheduling. The network will likely continue to schedule their Video Music Awards and provide ancillary between-commercial coverage to musical figures. However, the removal of “Music Television” makes it harder for critics to point out that MTV’s programming isn’t really dedicated to music. At the 2007 VMAs, Justin Timberlake used MTV’s own stage to chastise the network for its shift away from music. “Play more damn videos. We don’t want to see the Simpsons on reality television,” he said. There’s a brief history of the MTV logo posted on the Website for Frank Olinsky, one of the designers who created it; according to Olinksy, the logo originally was not accepted by the fledgling network until the words “Music Television” were added underneath. Nearly 30 years later, Olinsky’s original design has returned. Its funny they put Snooki on the logo since it seems thats who writes the shows and with her IQ they should put her in charge of things at that network [Edited 2/10/10 12:56pm] "We went where our music was appreciated, and that was everywhere but the USA, we knew we had fans, but there is only so much of the world you can play at once" Magne F | |
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Masonic TV  | |
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I haven't cared about MTV for years now, but still... An important part of my childhood is officially dead. *sniffle* | |
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Cinnie said: Masonic TV
Its not like there was any hope they'd return to the music. 2012: The Queen Returns | |
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Ohh purple joy oh purple bliss oh purple rapture! REAL MUSIC by REAL MUSICIANS - Prince "I kind of wish there was a reason for Prince to make the site crash more" ~~ Ben |
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