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MTV loses iconic logo's music video and 'music television' tag and replaces with network talent 
It's MTV, minus the "music television." The network that launched the video about killing the radio star has redesigned its iconic logo - to take out the music video. The new look, revealed on-air yesterday, features the original 3-D large "M" with the small, graffiti-style "tv" on the right side. But the new design is expanded, so that photos of MTV talent, including the cast of "Jersey Shore," "The Buried Life" and "My Life as Liz," can be seen through it. And, for the first time in almost 30 years, the logo drops the "music television" tag line altogether. "We were really thinking about it in terms of having the brand and our talent living in the same space together," Tina Exarhos, executive vice president of marketing and multiplatform creative projects, told The News. "If you watch the channel, you've seen that it's definitely going in a new direction," said Exarhos. "We really wanted to see the logo featured in a new way, and this was really meant to be able to house all the great things that are happening at MTV at any given time." Exarhos said the network started thinking about an overall redesign at the end of last year. While other aspects of MTV had evolved, the logo was always something that had stayed the same, and talk of updating it seemed almost blasphemous. "I've been at MTV a long time, and as it was reinvented over the years and maintained sort of a fluid nature, we never touched our logo, which is sort of ironic," Exarhos said. "It's a fantastic, iconic logo, but it wasn't working for us in a way that we needed it to anymore. It needed to express more about what MTV is today, not what it was in 1981." Over the past few years, MTV has come under fire from critics and fans who say the network known for music television no longer played music videos. And while fans can check out artists on sister stations MTV2, MTV Hits and MTV Tr3s, MTV itself has moved on to more reality and, in the upcoming months, scripted programming. Ditching the longstanding "music television" tag line seems like a signal that the network has accepted where it now stands. "From a truly design perspective, we didn't look at losing 'music television' for any other reason than from a functionality standpoint," said Exarhos. "But we realized that it would have an impact if we took that off. I think those who watch MTV today think about it as much broader than music television. "Music is still at the heart of everything we do, but it's about a lot more now," she added. "If MTV didn't change, we'd be irrelevant." Frank Olinsky and his team at Manhattan Design created the MTV logo when the network launched. When the change was announced yesterday, Olinsky wasn't feeling much nostalgia. "I had no idea" the change was coming, said Olinsky. "MTV now is a whole other reality than MTV was back in the day. Things change. The fact that it doesn't say 'music television' anymore, that's appropriate." Read more: http://www.nydailynews.co...z0f4yZtTmo  being that they don't play video's anyway | |
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banks said:
It's MTV, minus the "music television." The network that launched the video about killing the radio star has redesigned its iconic logo - to take out the music video. The new look, revealed on-air yesterday, features the original 3-D large "M" with the small, graffiti-style "tv" on the right side. But the new design is expanded, so that photos of MTV talent, including the cast of "Jersey Shore," "The Buried Life" and "My Life as Liz," can be seen through it. And, for the first time in almost 30 years, the logo drops the "music television" tag line altogether. "We were really thinking about it in terms of having the brand and our talent living in the same space together," Tina Exarhos, executive vice president of marketing and multiplatform creative projects, told The News. "If you watch the channel, you've seen that it's definitely going in a new direction," said Exarhos. "We really wanted to see the logo featured in a new way, and this was really meant to be able to house all the great things that are happening at MTV at any given time." Exarhos said the network started thinking about an overall redesign at the end of last year. While other aspects of MTV had evolved, the logo was always something that had stayed the same, and talk of updating it seemed almost blasphemous. "I've been at MTV a long time, and as it was reinvented over the years and maintained sort of a fluid nature, we never touched our logo, which is sort of ironic," Exarhos said. "It's a fantastic, iconic logo, but it wasn't working for us in a way that we needed it to anymore. It needed to express more about what MTV is today, not what it was in 1981." Over the past few years, MTV has come under fire from critics and fans who say the network known for music television no longer played music videos. And while fans can check out artists on sister stations MTV2, MTV Hits and MTV Tr3s, MTV itself has moved on to more reality and, in the upcoming months, scripted programming. Ditching the longstanding "music television" tag line seems like a signal that the network has accepted where it now stands. "From a truly design perspective, we didn't look at losing 'music television' for any other reason than from a functionality standpoint," said Exarhos. "But we realized that it would have an impact if we took that off. I think those who watch MTV today think about it as much broader than music television. "Music is still at the heart of everything we do, but it's about a lot more now," she added. "If MTV didn't change, we'd be irrelevant." Frank Olinsky and his team at Manhattan Design created the MTV logo when the network launched. When the change was announced yesterday, Olinsky wasn't feeling much nostalgia. "I had no idea" the change was coming, said Olinsky. "MTV now is a whole other reality than MTV was back in the day. Things change. The fact that it doesn't say 'music television' anymore, that's appropriate." Read more: http://www.nydailynews.co...z0f4yZtTmo being that they don't play video's anywayWell this is about 10+ years too late, its good to see they are getting intelligent programming with things like "Jersey Shore" wow, whos running the network now 9 year olds? My hope is that the network goes next "We went where our music was appreciated, and that was everywhere but the USA, we knew we had fans, but there is only so much of the world you can play at once" Magne F | |
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Should've BEEN changed. | |
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Timmy84 said: Should've BEEN changed.
Yeah but no offense, to this article but Mtv2,3 etc...all suck too most play reruns of the shit shows that MTV plays, so whats the point, lose the whole thing at this point. And while we are at it, someone kill off VH1, all it is now is Rehab Shows. "We went where our music was appreciated, and that was everywhere but the USA, we knew we had fans, but there is only so much of the world you can play at once" Magne F | |
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lastdecember said: Timmy84 said: Should've BEEN changed.
Yeah but no offense, to this article but Mtv2,3 etc...all suck too most play reruns of the shit shows that MTV plays, so whats the point, lose the whole thing at this point. And while we are at it, someone kill off VH1, all it is now is Rehab Shows. MTV, VH-1 and BET need to all realize their time is UP! | |
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Timmy84 said: lastdecember said: Yeah but no offense, to this article but Mtv2,3 etc...all suck too most play reruns of the shit shows that MTV plays, so whats the point, lose the whole thing at this point. And while we are at it, someone kill off VH1, all it is now is Rehab Shows. MTV, VH-1 and BET need to all realize their time is UP! the funny thing is when MTV started and videos and all that, alot of people said it was the end of music because it took the value away, its funny but as the video play dried up, people wanted videos? "We went where our music was appreciated, and that was everywhere but the USA, we knew we had fans, but there is only so much of the world you can play at once" Magne F | |
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lastdecember said: banks said:
It's MTV, minus the "music television." The network that launched the video about killing the radio star has redesigned its iconic logo - to take out the music video. The new look, revealed on-air yesterday, features the original 3-D large "M" with the small, graffiti-style "tv" on the right side. But the new design is expanded, so that photos of MTV talent, including the cast of "Jersey Shore," "The Buried Life" and "My Life as Liz," can be seen through it. And, for the first time in almost 30 years, the logo drops the "music television" tag line altogether. "We were really thinking about it in terms of having the brand and our talent living in the same space together," Tina Exarhos, executive vice president of marketing and multiplatform creative projects, told The News. "If you watch the channel, you've seen that it's definitely going in a new direction," said Exarhos. "We really wanted to see the logo featured in a new way, and this was really meant to be able to house all the great things that are happening at MTV at any given time." Exarhos said the network started thinking about an overall redesign at the end of last year. While other aspects of MTV had evolved, the logo was always something that had stayed the same, and talk of updating it seemed almost blasphemous. "I've been at MTV a long time, and as it was reinvented over the years and maintained sort of a fluid nature, we never touched our logo, which is sort of ironic," Exarhos said. "It's a fantastic, iconic logo, but it wasn't working for us in a way that we needed it to anymore. It needed to express more about what MTV is today, not what it was in 1981." Over the past few years, MTV has come under fire from critics and fans who say the network known for music television no longer played music videos. And while fans can check out artists on sister stations MTV2, MTV Hits and MTV Tr3s, MTV itself has moved on to more reality and, in the upcoming months, scripted programming. Ditching the longstanding "music television" tag line seems like a signal that the network has accepted where it now stands. "From a truly design perspective, we didn't look at losing 'music television' for any other reason than from a functionality standpoint," said Exarhos. "But we realized that it would have an impact if we took that off. I think those who watch MTV today think about it as much broader than music television. "Music is still at the heart of everything we do, but it's about a lot more now," she added. "If MTV didn't change, we'd be irrelevant." Frank Olinsky and his team at Manhattan Design created the MTV logo when the network launched. When the change was announced yesterday, Olinsky wasn't feeling much nostalgia. "I had no idea" the change was coming, said Olinsky. "MTV now is a whole other reality than MTV was back in the day. Things change. The fact that it doesn't say 'music television' anymore, that's appropriate." Read more: http://www.nydailynews.co...z0f4yZtTmo being that they don't play video's anywayWell this is about 10+ years too late, its good to see they are getting intelligent programming with things like "Jersey Shore" wow, whos running the network now 9 year olds? My hope is that the network goes next That would be a real shame. Some people are too pessimistic on this site. | |
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lastdecember said: Timmy84 said: MTV, VH-1 and BET need to all realize their time is UP! the funny thing is when MTV started and videos and all that, alot of people said it was the end of music because it took the value away, its funny but as the video play dried up, people wanted videos? Yeah kinda ironic, huh? And it's funny as I get older I realize how music didn't really need videos... | |
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mancabdriver said: lastdecember said: Well this is about 10+ years too late, its good to see they are getting intelligent programming with things like "Jersey Shore" wow, whos running the network now 9 year olds? My hope is that the network goes next That would be a real shame. Some people are too pessimistic on this site. Why? all it is now is a showcase to reality shows that arent reality they are all scripted? Id have more respect if they had "real reality" shows and had people losing their jobs and struggling to pay rent, as opposed to seeing a bunch of spoiled kids complain about their sweet 16 party that their parents couldnt get Usher to perform for them, or Snooki Crying because she could get a suite in a hotel and had to stay at a friends house, "aww poor kid" try sleeping on the street in NYC for a week and then see how you do. "We went where our music was appreciated, and that was everywhere but the USA, we knew we had fans, but there is only so much of the world you can play at once" Magne F | |
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Timmy84 said: lastdecember said: the funny thing is when MTV started and videos and all that, alot of people said it was the end of music because it took the value away, its funny but as the video play dried up, people wanted videos? Yeah kinda ironic, huh? And it's funny as I get older I realize how music didn't really need videos... Videos are useless at the end of the day, especially now, they arent for marketing so much because no one plays them for the most part,i think when they are done creatively then can be something interesting but very few have that knack anymore to do them creatively. Even though it may be great to see someone like Beyonce or Mariah looking sexy etc...but at the end of it, it does limit what you think of them "We went where our music was appreciated, and that was everywhere but the USA, we knew we had fans, but there is only so much of the world you can play at once" Magne F | |
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ViaCON should have change the name of MTV to RTV (Reality Television). The cutting of MTV's original logo isn't good enough. | |
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it needed to be changed to eMpTyV ! 
LOVE ♪♫♪♫ ♣¤═══¤۩۞۩ஜ۩ஜ۩۞۩¤═══¤♣ | |
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lastdecember said: Timmy84 said: MTV, VH-1 and BET need to all realize their time is UP! the funny thing is when MTV started and videos and all that, alot of people said it was the end of music because it took the value away, its funny but as the video play dried up, people wanted videos? My childhood was the 1980's. And I was a happy child when MTV & BET were showing videos. It was also great when we had shows like Radio 1990, Friday Night Videos, & Night Tracks that were showing videos that I like. During my teen years, The Jukebox Network (The Box) was great. I hate to say it, but Reality TV Killed The Video Star long before the internet did. | |
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TonyVanDam said: lastdecember said: the funny thing is when MTV started and videos and all that, alot of people said it was the end of music because it took the value away, its funny but as the video play dried up, people wanted videos? My childhood was the 1980's. And I was a happy child when MTV & BET were showing videos. It was also great when we had shows like Radio 1990, Friday Night Videos, & Night Tracks that were showing videos that I like. During my teen years, The Jukebox Network (The Box) was great. I hate to say it, but Reality TV Killed The Video Star long before the internet did. In my opinion, it would be nice to see a music channel do what MTV and BET refuse to do these days: make music the forefront Palladia is cool but it needs to be better "We may deify or demonize them but not ignore them. And we call them genius, because they are the people who change the world." |
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bboy87 said: TonyVanDam said: My childhood was the 1980's. And I was a happy child when MTV & BET were showing videos. It was also great when we had shows like Radio 1990, Friday Night Videos, & Night Tracks that were showing videos that I like. During my teen years, The Jukebox Network (The Box) was great. I hate to say it, but Reality TV Killed The Video Star long before the internet did. In my opinion, it would be nice to see a music channel do what MTV and BET refuse to do these days: make music the forefront Palladia is cool but it needs to be better A cable network version of Youtube could've been the answer. But the on-again/off-again lawsuits kind of kills this option. Now what if Pandora could do for videos what they have already done with internet radio? I wonder. | |
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TonyVanDam said: bboy87 said: In my opinion, it would be nice to see a music channel do what MTV and BET refuse to do these days: make music the forefront Palladia is cool but it needs to be better A cable network version of Youtube could've been the answer. But the on-again/off-again lawsuits kind of kills this option. Now what if Pandora could do for videos what they have already done with internet radio? I wonder. A channel of music videos, concerts, and music documentaries.....it could still very well work "We may deify or demonize them but not ignore them. And we call them genius, because they are the people who change the world." |
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This makes sense.That channel is no longer about 'music' anymore.Youtube has become the new MTV...the place to see music videos. | |
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CHIC0 said: it needed to be changed to eMpTyV !
 Nice.  Lady Cab Driver is one of the greatest songs ever! | |
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TonyVanDam said: ViaCON should have change the name of MTV to RTV (Reality Television). The cutting of MTV's original logo isn't good enough.
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The logo's been terribly dated for ages. It just looks sort of silly on the corner of the screen. | |
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TonyVanDam said: lastdecember said: the funny thing is when MTV started and videos and all that, alot of people said it was the end of music because it took the value away, its funny but as the video play dried up, people wanted videos? My childhood was the 1980's. And I was a happy child when MTV & BET were showing videos. It was also great when we had shows like Radio 1990, Friday Night Videos, & Night Tracks that were showing videos that I like. During my teen years, The Jukebox Network (The Box) was great. I hate to say it, but Reality TV Killed The Video Star long before the internet did. you are right why were dumbass reality shows made for "music television" in the first place. it doesnt make much sense. mtv has been wack from the get-go they refused to play funky black music in the 80s but once hip-hop got popular they jumped on the bandwagon. i place some of the blame on them for the death of funk music. You're so glam, every time I see you I wanna slam! | |
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minneapolisFunq said: TonyVanDam said: My childhood was the 1980's. And I was a happy child when MTV & BET were showing videos. It was also great when we had shows like Radio 1990, Friday Night Videos, & Night Tracks that were showing videos that I like. During my teen years, The Jukebox Network (The Box) was great. I hate to say it, but Reality TV Killed The Video Star long before the internet did. you are right why were dumbass reality shows made for "music television" in the first place. it doesnt make much sense. mtv has been wack from the get-go they refused to play funky black music in the 80s but once hip-hop got popular they jumped on the bandwagon. i place some of the blame on them for the death of funk music. I think mainly those shows were aimed at the kid crowd that MTV grew into being for. MTV never was a thing that teens watched more than 20+ year olds, but once the whole teen scene took over in the later 1990's and those acts were selling a million a day and Rappers were doing the same, MTV sold its soul to the children, but as we all know, kids are the worst consumers. "We went where our music was appreciated, and that was everywhere but the USA, we knew we had fans, but there is only so much of the world you can play at once" Magne F | |
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lastdecember said: minneapolisFunq said: you are right why were dumbass reality shows made for "music television" in the first place. it doesnt make much sense. mtv has been wack from the get-go they refused to play funky black music in the 80s but once hip-hop got popular they jumped on the bandwagon. i place some of the blame on them for the death of funk music. I think mainly those shows were aimed at the kid crowd that MTV grew into being for. MTV never was a thing that teens watched more than 20+ year olds, but once the whole teen scene took over in the later 1990's and those acts were selling a million a day and Rappers were doing the same, MTV sold its soul to the children, but as we all know, kids are the worst consumers. The fact that they are not consumers at all, they don't even buy albums anymore, they download them for free. It's US who actually are stil; out there buying music in a store for our favorite artists. But don't cater to our generation because we arent seen on TV actually buying it
The thing is about reality TV...you can't really put it in syndication...for what reason!?!? It's been done already and it's not recent...nothing to be learned from watching the shows....and at times they are fun to watch with exceptions like Rupauls Drag Race and Celebrity Rehab but not the ones MTV put on that have no value in anything whatsoever... the dating shows have really lost my viewing and I do not care about those shows anymore. Straight Jacket Funk Affair
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lastdecember said: minneapolisFunq said: you are right why were dumbass reality shows made for "music television" in the first place. it doesnt make much sense. mtv has been wack from the get-go they refused to play funky black music in the 80s but once hip-hop got popular they jumped on the bandwagon. i place some of the blame on them for the death of funk music. I think mainly those shows were aimed at the kid crowd that MTV grew into being for. MTV never was a thing that teens watched more than 20+ year olds, but once the whole teen scene took over in the later 1990's and those acts were selling a million a day and Rappers were doing the same, MTV sold its soul to the children, but as we all know, kids are the worst consumers. The Read World (especially season 1, 2, AND 3) were aimed toward the college crowd. The same applied for TRW spin-off Road Rules. But what kind of audience was MTV reaching for all of the other reality shows that followed? | |
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paisleypark4 said: lastdecember said: I think mainly those shows were aimed at the kid crowd that MTV grew into being for. MTV never was a thing that teens watched more than 20+ year olds, but once the whole teen scene took over in the later 1990's and those acts were selling a million a day and Rappers were doing the same, MTV sold its soul to the children, but as we all know, kids are the worst consumers. The fact that they are not consumers at all, they don't even buy albums anymore, they download them for free. It's US who actually are stil; out there buying music in a store for our favorite artists. But don't cater to our generation because we arent seen on TV actually buying it
The thing is about reality TV...you can't really put it in syndication...for what reason!?!? It's been done already and it's not recent...nothing to be learned from watching the shows....and at times they are fun to watch with exceptions like Rupauls Drag Race and Celebrity Rehab but not the ones MTV put on that have no value in anything whatsoever... the dating shows have really lost my viewing and I do not care about those shows anymore. In my opinion you cant put anything now in syndication because they are on DVD 5 minutes after they air on tv. But with the reality thing its CHEAP labor, you dont have to pay actors and the networks make a fortune, i mean that chick Snooki is getting some $$ from other things, but for every one of her, there are about a thousand that get nothing from anyone, including the network they work for. You know how "fake ass" people BITCHED about Jay Leno puttin people out of work that would have had shows at 10PM, how come they DONT bitch about all the shit reality on major networks that puts real actors out of work every week "We went where our music was appreciated, and that was everywhere but the USA, we knew we had fans, but there is only so much of the world you can play at once" Magne F | |
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paisleypark4 said: lastdecember said: I think mainly those shows were aimed at the kid crowd that MTV grew into being for. MTV never was a thing that teens watched more than 20+ year olds, but once the whole teen scene took over in the later 1990's and those acts were selling a million a day and Rappers were doing the same, MTV sold its soul to the children, but as we all know, kids are the worst consumers. The fact that they are not consumers at all, they don't even buy albums anymore, they download them for free. It's US who actually are stil; out there buying music in a store for our favorite artists. But don't cater to our generation because we arent seen on TV actually buying it
The thing is about reality TV...you can't really put it in syndication...for what reason!?!? It's been done already and it's not recent...nothing to be learned from watching the shows....and at times they are fun to watch with exceptions like Rupauls Drag Race and Celebrity Rehab but not the ones MTV put on that have no value in anything whatsoever... the dating shows have really lost my viewing and I do not care about those shows anymore. Reality TV can be repackage and release on DVD and Blu-Ray if the shows themselves were The Director's Cut Edition. And believe me, there are plenty of thing on reality TV (especially Big Brother UK) that weren't showed on national TV the first time due to lousy editing that were done to make certain people look like heroes OR villains. | |
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TonyVanDam said: paisleypark4 said: The fact that they are not consumers at all, they don't even buy albums anymore, they download them for free. It's US who actually are stil; out there buying music in a store for our favorite artists. But don't cater to our generation because we arent seen on TV actually buying it
The thing is about reality TV...you can't really put it in syndication...for what reason!?!? It's been done already and it's not recent...nothing to be learned from watching the shows....and at times they are fun to watch with exceptions like Rupauls Drag Race and Celebrity Rehab but not the ones MTV put on that have no value in anything whatsoever... the dating shows have really lost my viewing and I do not care about those shows anymore. Reality TV can be repackage and release on DVD and Blu-Ray if the shows themselves were The Director's Cut Edition. And believe me, there are plenty of thing on reality TV (especially Big Brother UK) that weren't showed on national TV the first time due to lousy editing that were done to make certain people look like heroes OR villains. Well dvd you can do, but syndication no way at all "We went where our music was appreciated, and that was everywhere but the USA, we knew we had fans, but there is only so much of the world you can play at once" Magne F | |
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MTV has sucked for so long who cares? If there were any music coming out worth devoting 24 hours a day to maybe somebody would pick the concept up and run with it, but there's not. It's not that we're getting old, it's the deplorable state of the industry. Even channels that do play videos have to chop them up and cut them off midstream in "countdowns". It's all shite to me. Only when the industry finally crashes and the underground unheard non-commercially viable bands get the chance to dig their way out are we going to have any kind of new era. Until then it's all what the dying entertainment conglomerates try to push off on us as they wheeze their final death throes. Biatch. I wish Prince love, long life, and freedom from the shackles of Jehovah. | |
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minneapolisFunq said: TonyVanDam said: My childhood was the 1980's. And I was a happy child when MTV & BET were showing videos. It was also great when we had shows like Radio 1990, Friday Night Videos, & Night Tracks that were showing videos that I like. During my teen years, The Jukebox Network (The Box) was great. I hate to say it, but Reality TV Killed The Video Star long before the internet did. you are right why were dumbass reality shows made for "music television" in the first place. it doesnt make much sense. mtv has been wack from the get-go they refused to play funky black music in the 80s but once hip-hop got popular they jumped on the bandwagon. i place some of the blame on them for the death of funk music. The only reason they played shit hop is because white people listened to it. Black music that white people didn't listen to, they gave the finger. Andy is a four letter word. | |
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galapogosian said: MTV has sucked for so long who cares? If there were any music coming out worth devoting 24 hours a day to maybe somebody would pick the concept up and run with it, but there's not. It's not that we're getting old, it's the deplorable state of the industry. Even channels that do play videos have to chop them up and cut them off midstream in "countdowns". It's all shite to me. Only when the industry finally crashes and the underground unheard non-commercially viable bands get the chance to dig their way out are we going to have any kind of new era. Until then it's all what the dying entertainment conglomerates try to push off on us as they wheeze their final death throes. Biatch.
The day the current model of the music industry finally dies, I plan on throwing a celebratory party for everyone I know. I'm just so tired of this shit. All of it. I'm ostensibly part of the target market for this kind of steaming horse manure and I'm tired of it. I just want the music. "A Watcher scoffs at gravity!" | |
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