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Magne F (a-ha member) introduces "a dot of black in the blue of your bliss" and an even better marketing strategy(UPDATE Just going through some interesting emails and thought id share a new marketing strategy that kind of goes against some others recently but in the end are wiser to getting your music to who matters.
2008-01-20 In a typically unpredictable move, Magne F has decided to release his new record, 'A dot of black in the blue of your bliss,' as a limited edition only. Subscribers to the Magne F mailing-list were given a head start, with a one week's exclusive pre-order period for the album made in a 300 copies only, but as rumors quickly spread on the internet Magne immediately included his many myspace-friends in the offer one week ahead of schedule. As a consequence the album is now sold out - before it was even intended to be released. Fans will still be able download the songs for free on Myspace from the 23rd of January. With this unconventional release Magne F challenges the idea of a 'general' audience. When asked about the idea behind it Magne simply said: 'It seemed quite obvious - just give the music to people who want it and make a really nice object for those who wants to buy the record.' And words direct from MAGNE hey there, my fellow space-heads. the general idea behind a record release is to reach as many people as possible, the notion seemingly that the most important people to reach are those who have been passionately unresponsive to one's work previously. well, my friends - stuff that. i'm going for quality over quantity this time! 
why waste time chasing strange ears around with you guys already here? you have found me. you have supported me (stranger than fiction, and for reasons known only to yourselves). this record's for you. my mailinglist received a pre-order invite last night, and because of the frankly overwhelming response, i feel that it would be unfair to wait until the intended time of the painting performance described below to tell y'all... alas, you are hereby cordially invited to: a) order the new album on www.magne-f.net/adotofbla...fyourbliss b) wait and download the songs for free here on myspace from the 23rd of jan c) do both d) forget the album exists and go on to make matters nice & complicated i have chosen to make this record as a kind of limited 'collector's edition' only: what you buy is a 10-inch high quality vinyl picture-disc, containing six songs recorded in the south of france in june & september 2007 each album cover is a hand-painted original - all of them parts of a larger work; the 300 covers are mounted together and painted as a single work during a painting performance to take place in the beautific bell tower at oslo city hall, commencing the 23 of jan 2008. watch me progress/digress on www.magne-f.net/magneftube... note that this is a closed event and can only be viewed online, so no need to badger the nice people at the city hall. afterwards the painting will be carefully dismantled into its 300 parts, and each cover numbered and signed by...wait for it; meg, me, moi, mich. i reckon if i can get my gallerists to tear hair out because the paintings are too cheap, and you (my record buyers) to tear yours out because the album's so pricey, i will at least get a lot of hair... and with it perhaps start a small business as a speciality chapeau-shop. oh, and; with this purchase you also get an enhanced cd with the songs (so you can play the damn thing) a documentary of the painting performance and a poster of the painting (so you can find your place in the larger whole, as it were.) then what? new songs, new versions, festivals, special-invite rehearsals & gigs, more webcasts...? who knows. some ideas are turning into plans, some i'll just make up as i go along watch this space magne f [Edited 1/22/08 13:57pm] "We went where our music was appreciated, and that was everywhere but the USA, we knew we had fans, but there is only so much of the world you can play at once" Magne F | |
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this the lead singer? | |
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Sdldawn said: this the lead singer?
No this is the piano/backing vocalist, who really emerged on the last 3 records, he did lead vocals on "summers of our youth" on the last album, he has had 2 solo albums, his last was "Past Perfect future tense" and featured members of Coldplay. He also has been the groups spokesperson and was partially responsible for them coming to the US in 2005 to play a one-off show. "We went where our music was appreciated, and that was everywhere but the USA, we knew we had fans, but there is only so much of the world you can play at once" Magne F | |
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The Free Download of this album will be out Wednesday the 23rd if anyone cares give him a shot, hes cool, good sound, a verteran of the business.
The physical cd/vinyl of the album is already gone, as said before it was a combo of cd and vinyl and piece of artwork no two being the same, limited to just 300 copies. The FREE LEGAL Download can be obtained at his myspace site http://www.myspace.com/magnef beginning wednesday. "We went where our music was appreciated, and that was everywhere but the USA, we knew we had fans, but there is only so much of the world you can play at once" Magne F | |
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