Feb 20

Joost/Viacom Press Release
VIACOM TO BE KEY CONTENT PARTNER WITH JOOST™,
THE WORLD’S FIRST ONLINE GLOBAL TV DISTRIBUTION PLATFORM

Popular Programming from MTV Networks, BET Networks and Paramount Pictures
Will Be Available for Joost’s Launch

NEW YORK, Feb. [20], 2007 – Viacom Inc. (NYSE: VIA and VIA.B), a leading global entertainment company, and Joost™ (www.joost.com), the world’s first broadcast-quality Internet television service, announced today that Viacom will be a key content partner and will offer a full range of brands and programming for free to consumers on the innovative Joost distribution platform. Under the agreement, Viacom’s divisions – MTV Networks, BET Networks and Paramount Pictures – will provide television and theatrical programming on the Joost platform. Founded by Niklas Zennström and Janus Friis, Joost is powered by a secure, efficient, piracy-proof Internet platform that enables premium interactive video experiences while guaranteeing copyright protection for content owners and creators. The financial terms of the deal were not disclosed.

Joost will allow users to have free access to thousands of programs and channels not readily available on the Web. Through Joost, viewers can watch programming from many of Viacom’s brands on their computers through a customizable platform with advanced television viewing features such as links that lead to more information or related websites based on the content; and a variety of plug-in applications, such as instant messaging, message boards, and news tickers.

Currently available in limited beta, Joost combines the best of TV and the best of the Internet by offering viewers a unique, TV-like experience enhanced with the choice, control and flexibility of Web 2.0. Joost is the first online, global TV distribution platform, bringing together advertisers, content owners and viewers in an interactive, community-driven environment. Joost can be accessed with a broadband Internet connection and offers broadcast-quality content to viewers for free.

“We’re extremely pleased to be working with Joost, and couldn’t be prouder to be a key partner in the launch of the next generation in broadband video technology,” said Philippe Dauman, Viacom President and Chief Executive Officer. “We have the number one portfolio of entertainment sites in the world and unrivaled distribution on mobile devices, but we’re determined to keep pushing and growing our digital presence and bring our programming to audiences on every platform and device that they want. In addition to strong partnerships we have with traditional distributors, we will continue to seek out partners like Joost, which has created an exciting breakthrough platform that represents not only a fantastic user experience, but one that is built on a compelling and sustainable business model that respects both content creators and consumers.”

Janus Friis, founder of Joost said, “We built this platform from the ground up, with companies like Viacom in mind. Our platform provides scalable distribution, in a completely safe environment that protects the interest of content owners and advertisers, while delighting viewers. We’re extremely excited about this partnership and look forward to enabling Viacom to reach new audiences for its new and classic programming.”

Yvette Alberdingkthijm, executive vice president, content strategy and acquisition for Joost said, “Viacom’s properties are perfectly suited to Joost. We’re thrilled to be a part of Viacom’s digital strategy.”

MTV Networks will provide premier content from several of its brands for launch. MTV will offer popular shows, both past and present, including Laguna Beach, Beavis & Butthead, Real World, Punk’d and My Super Sweet Sixteen, while COMEDY CENTRAL will feature episodes from Stella, CCP’s and Freak Show. Nickelodeon, CMT: Country Music Television, MTV2, Logo, Spike TV, mtvU, and Gametrailers.com will also provide content. VH1’s offerings will include episodes of Flavor of Love, Surreal Life, and I Love New York. BET’s Networks’ offerings will include some of its biggest shows, including Beef, DMX: Soul of a Man, Comic View and recent smash hit American Gangster. Also, Paramount Pictures, Paramount Vantage and Paramount Classics will be providing full-length feature films from its catalog of classics and recent releases.

About Viacom
Viacom is a leading global entertainment content company, with prominent and respected brands in focused demographics. Engaging its audiences through television, motion pictures and digital platforms, Viacom reaches its audiences wherever they consume content. Viacom’s leading brands include the multiplatform properties of MTV Networks, including MTV, VH1, Nickelodeon, Nick at Nite, COMEDY CENTRAL, CMT: Country Music Television, Spike TV, TV Land, Logo and more than 130 networks around the world, as well as digital assets such as Neopets, Xfire, IFILM and Atom Entertainment; BET Networks; Paramount Pictures; Paramount Home Entertainment; DreamWorks; and Famous Music. More information about Viacom and its businesses is available at www.viacom.com.

About Joost™
Joost™ provides a new way of watching TV that combines the best of full-screen television entertainment with online interactive and community benefits to bring an unprecedented selection of video content to viewers anytime, anywhere. Joost is based on a state-of-the-art, secure, peer-to-peer streaming technology.

To learn more about Joost or to become a beta-tester, visit www.joost.com.

Joost Invites
In my previous post about Joost I got a lot of requests from people for a beta invite. I choose 2 at random and have sent out the invites.

Adam Hopkinson and Brad Layfield were the lucky people to be selected.

I have managed to get a lot more invites for Joost to give away too and I’ll be running a competition in the next week or so. If you are keen to get an invite then you might want to subscribe to WebTVWire by RSS or email to keep an eye out for the competition.

In other words Viacom is making it a mission to destroy You Tube...

Unless Viacom buys Joost, they may still do a deal with YouTube. This move is for leverage. Rupert has MySpace. Google has YouTube. Viacom missed out on both. What the article fails to mention is that installing the app is nothing more than installing Kaaza (but with a few bells and whistles). So when you sign up, you are also acting as a free server for Viacom content.

That's the way it's all going, though. Peer-to-Peer.

YouTube isn't going anywhere. Not as long as it belongs to Google.