BlaqueKnight said: TheOrgerFormerlyKnownAs said: Love your posts on this thread BK and I agree with you but as far as promotion, are artists restricted from promoting themselves? Plus, how hard is it really to go underground or have your own website to distribute your own music? I know artists personally who don't have a huge budget but are still getting the music out to fans.
The answer to your first question is IT DEPENDS ON THE CONTRACT. Most companies have restrictions on their artists doing too much self-promotion. The way they see it is that artists will be busy enough just being artists. Can an artist say, go to their friend's club and do a free show? Probably not. Can an artist go and perform at their friend's house party? Probably so, if they keep it a secret. Labels are like the mafia in that they don't want anything going on with their people that they don't get a piece of. The answer to your second question depends on the artist. Someone like Bila could do this fairly easily whereas someone like SWV or Christina Milian might have a tougher time. Some artists need labels, other artists need the money and promotion and access. Trust me ALL the majors are scared as hell of a breakout artist coming from the web, so its not hard to do, its just hard to make it happen on a widescale. They KNOW its gonna happen eventually and when it does, it with be the death of them. Labels pay for access. They pay for promotion. They are "connected". The internet is the world's playing field right now. Its fair game. Its actually the only real way an independant can have the potential to blow up on a large scale without the help of a label without doing a million gigs a year. I predict that the next "Napster" type format will spawn the first internet star. Then the government will shut it down. There are a few organizations working towards just such a thing, like http://www.omn.org/. Right now, all these media organizations work in conjunction with labels, but that's because there's money flowing. If one of these internet organizations blows up, then t.v. stations will have no choice but to play ball with them. The potential for profit will not be ignored. This would take the control out of the hands of the major labels. I'm gonna say this; its a generalization but its an unspoken truth. If you can sell 40K units as an independant, you can get signed to a major. You may not need them, but you can have them. They will fight over you because you have proven to be guarenteed money. At that point, you can choose to option your independent label out as a subsidiary company (smart: see LaFace Records) or sell yourself to the major as an artist (dumb). Optioning out your independant label lets you keep control of the music and the money while allowing you access to areas of the biz that you don't get as an indie. Selling your artist is just plain f**king stupid if you've already sold 40,000 copies. You're already doing what the majors do on a smaller scale. You're already in the game and just don't know it. The whole trick to the industry is getting attention. Staying on peoples' minds so that when it comes time to sell them your products, they view you favorably and part with the cash. Its all about marketing. One of the biggest mistakes I see small artists making is not keeping fanlists. With the internet being what it is today, there is no reason a performing artist of any genre shouldn't have an email list a mile long. "If you build it, they will come." Wow, that's a mouthful there. | |
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getting a bit fast & loose when handing out the stickies, are we? "I don't need your forgiveness, cos I've been saved by Jesus, so fuck you." | |
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Fuck 'em they were there when their dumbasses signed the contracts...
So they're either REALLY dumb or someone needs to give all these fame/money hungry acts some reading skills... Probably a bit of both... Neversin. O(+>NIИ<+)O
“Is man merely a mistake of God's? Or God merely a mistake of man's?” - Friedrich Wilhelm Nietzsche | |
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BlaqueKnight said:
TheOrgerFormerlyKnownAs said: Love your posts on this thread BK and I agree with you but as far as promotion, are artists restricted from promoting themselves? Plus, how hard is it really to go underground or have your own website to distribute your own music? I know artists personally who don't have a huge budget but are still getting the music out to fans.
The answer to your first question is IT DEPENDS ON THE CONTRACT. Most companies have restrictions on their artists doing too much self-promotion. The way they see it is that artists will be busy enough just being artists. Can an artist say, go to their friend's club and do a free show? Probably not. Can an artist go and perform at their friend's house party? Probably so, if they keep it a secret. Labels are like the mafia in that they don't want anything going on with their people that they don't get a piece of. The answer to your second question depends on the artist. Someone like Bila could do this fairly easily whereas someone like SWV or Christina Milian might have a tougher time. Some artists need labels, other artists need the money and promotion and access. Trust me ALL the majors are scared as hell of a breakout artist coming from the web, so its not hard to do, its just hard to make it happen on a widescale. They KNOW its gonna happen eventually and when it does, it with be the death of them. Labels pay for access. They pay for promotion. They are "connected". The internet is the world's playing field right now. Its fair game. Its actually the only real way an independant can have the potential to blow up on a large scale without the help of a label without doing a million gigs a year. I predict that the next "Napster" type format will spawn the first internet star. Then the government will shut it down. There are a few organizations working towards just such a thing, like http://www.omn.org/. Right now, all these media organizations work in conjunction with labels, but that's because there's money flowing. If one of these internet organizations blows up, then t.v. stations will have no choice but to play ball with them. The potential for profit will not be ignored. This would take the control out of the hands of the major labels. I'm gonna say this; its a generalization but its an unspoken truth. If you can sell 40K units as an independant, you can get signed to a major. You may not need them, but you can have them. They will fight over you because you have proven to be guarenteed money. At that point, you can choose to option your independent label out as a subsidiary company (smart: see LaFace Records) or sell yourself to the major as an artist (dumb). Optioning out your independant label lets you keep control of the music and the money while allowing you access to areas of the biz that you don't get as an indie. Selling your artist is just plain f**king stupid if you've already sold 40,000 copies. You're already doing what the majors do on a smaller scale. You're already in the game and just don't know it. The whole trick to the industry is getting attention. Staying on peoples' minds so that when it comes time to sell them your products, they view you favorably and part with the cash. Its all about marketing. One of the biggest mistakes I see small artists making is not keeping fanlists. With the internet being what it is today, there is no reason a performing artist of any genre shouldn't have an email list a mile long. "If you build it, they will come." I've wanted to mention something about this for quite some time. What the major labels are afraid of is control. Case in point, a band signs a major label contract and gets $.85 for each cd sold. From that, the label takes money for promotion (music videos), production costs, and studio time. The band sells 40,000 units. The label gets five dollars for each cd, the producers get about two dollars, $1.50 goes to the publishing company (songwriters), and after other costs, the band is left with $34,000 from their royalty fees. After taking out the cost from promotion, the band is in debt for six figures. They would be better off working at McDonalds or Walmart for minimum wage unless they tour non-stop. However, take that same band who produces the same music out of their garage with ProTools or Apple GarageBand and puts their music on the net. They sell their CD for ten dollars and still sell 40,000 units. They'll gross $400,000, but take away about $100,000 for a couple of music videos and they're left with $300,000. It's not an amount that will get them into posh hotels drinking Cristal and wearing a lot of bling bling, but it will provide a comfortable living doing what they love to do best. Plus if they are smart, they will own their own publishing, so they will have some royalties for years to come. This is the process that brings the most fear to the major record companies, because they know that they will no longer be able to control distribution. | |
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Neversin said: Fuck 'em they were there when their dumbasses signed the contracts...
So they're either REALLY dumb or someone needs to give all these fame/money hungry acts some reading skills... Probably a bit of both... Neversin. ----- So Linkin Park is dumb because they want the record company to spend money promoting their biggest group !!! Get a clue | |
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I guess they're caught in the undertow, just caught in the undertow... Feel free to join in the Prince Album Poll 2018! Let'a celebrate his legacy by counting down the most beloved Prince albums, as decided by you! | |
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