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Thread started 06/10/04 12:19pm

sro100

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Are the giveaways prompting sales?

Do you think that BECAUSE of the high charting position of Musicology (mainly due concert giveaways) people are buying the CD at retail? Thereby, success breeding success?
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Reply #1 posted 06/10/04 12:24pm

LittlePill

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Reading comprehension edit. redface
[This message was edited Thu Jun 10 12:29:58 2004 by LittlePill]
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prince Proud member of Prince's cult for 20 years! prince
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Reply #2 posted 06/10/04 12:32pm

sro100

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LittlePill said:

Reading comprehension edit. redface
[This message was edited Thu Jun 10 12:29:58 2004 by LittlePill]


Okay....BECAUSE "Musicology" is #4 on Billboard this week and the Greatest Gainer (because of giveaways), is this, in and of itself, getting people to buy it at retail because it's a hot album?
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Reply #3 posted 06/10/04 1:29pm

OdysseyMiles

sro100 said:

LittlePill said:

Reading comprehension edit. redface
[This message was edited Thu Jun 10 12:29:58 2004 by LittlePill]


Okay....BECAUSE "Musicology" is #4 on Billboard this week and the Greatest Gainer (because of giveaways), is this, in and of itself, getting people to buy it at retail because it's a hot album?


Of course. I think it helps all of the artists who are in the Top 10. Visibility accounts for something. I believe that was another reason for the concert cds; to ensure that he stays visibly on the chart, thus continuing to promote the album.
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Reply #4 posted 06/10/04 2:55pm

LAProducer

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sro100 said:

Do you think that BECAUSE of the high charting position of Musicology (mainly due concert giveaways) people are buying the CD at retail? Thereby, success breeding success?


It's difficult to really tell what the effects of the giveaways are. There's a whole bunch of trickle down effects with those giveaways. Industry people take the charts very seriously, and he's doing well because of the giveaways, so he could be in more listening stations and have better product placement, more ads, which can all lead to more retail sales

I do know that the giveaways are making their way into mild fans hands, causing more awareness that P is back. For instance, I ran into a friend the other day who said, "I herd the new Prince CD, it's pretty cool, my girlfriend got one at the show" This person would have never herd the CD otherwise, will he buy another P CD in the future, who knows?
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Forums > Prince: Music and More > Are the giveaways prompting sales?