it seems to me to make good sense. if several labels support the project then several labels will be promoting it. the more they promote it the more it will sell. the more it sells, the more each label's profit share would be. its kind of like this...in my mind...if only one label supports it, it will get less promotion and thus sell less copies creatingless revenue for that label. but, on the other hand, if three or four labels support the record then costs will be minimal to each label and, with all the extra promotions, sales will be maximized. a major label stands to make more money with this project doing that way than handling it solo. its the same concept behind p performing in large venues for cheaper prices rather than small venues for high prices. its the X factor of marketing.