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Thread started 10/01/20 11:59am

Groovy1

Prince and the 1985 Grammy Awards

Friends, humor me for a moment, please. I have a few quick questions that I feel I should know the answers to but clearly do not.


First, Warner Brothers never marketed Prince as a "Rock" artist, correct?

Second, did Warner Brothers market Purple Rain as a "Rock" album?

Third, did Warner Brothers submit the Purple Rain album to the Grammy committee as a "Rock" album or did the committee place artists and songs in categories without the input of record companies? The album won for "Best Rock Performance by a Duo or Group with Vocal."

If you are not absolutely certain, please refrain from answering unless you want to point me in the right direction for answers.


Thanks!

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Reply #1 posted 10/01/20 7:36pm

EnDoRpHn

Groovy1 said:

Friends, humor me for a moment, please. I have a few quick questions that I feel I should know the answers to but clearly do not.


First, Warner Brothers never marketed Prince as a "Rock" artist, correct?

Second, did Warner Brothers market Purple Rain as a "Rock" album?

Third, did Warner Brothers submit the Purple Rain album to the Grammy committee as a "Rock" album or did the committee place artists and songs in categories without the input of record companies? The album won for "Best Rock Performance by a Duo or Group with Vocal."

If you are not absolutely certain, please refrain from answering unless you want to point me in the right direction for answers.


Thanks!

No, WBR never marketed Prince as "Rock" artist. Up until and through Purple Rain, he was marked exclusively as a "black" or "R&B" artist.

WBR did not market Purple Rain as a "Rock" album. It was marketed as a pop album, as 1999 had been.

Grammy nominations are submitted by the record companies, but nominations to the various Grammy categories are screened and verified by an expert committee.

I'm sure some of this has changed since 1984, but probably only insofar as the definition of categories themselves. They would have been much more rigid in 1984, particularly with regard to race.

GRAMMY Awards Voting Process

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Reply #2 posted 10/02/20 7:08am

Groovy1

EnDoRpHn said:

Groovy1 said:

Friends, humor me for a moment, please. I have a few quick questions that I feel I should know the answers to but clearly do not.


First, Warner Brothers never marketed Prince as a "Rock" artist, correct?

Second, did Warner Brothers market Purple Rain as a "Rock" album?

Third, did Warner Brothers submit the Purple Rain album to the Grammy committee as a "Rock" album or did the committee place artists and songs in categories without the input of record companies? The album won for "Best Rock Performance by a Duo or Group with Vocal."

If you are not absolutely certain, please refrain from answering unless you want to point me in the right direction for answers.


Thanks!

No, WBR never marketed Prince as "Rock" artist. Up until and through Purple Rain, he was marked exclusively as a "black" or "R&B" artist.

WBR did not market Purple Rain as a "Rock" album. It was marketed as a pop album, as 1999 had been.

Grammy nominations are submitted by the record companies, but nominations to the various Grammy categories are screened and verified by an expert committee.

I'm sure some of this has changed since 1984, but probably only insofar as the definition of categories themselves. They would have been much more rigid in 1984, particularly with regard to race.

GRAMMY Awards Voting Process


Thanks! So, it seems that WB would have had to nominate the album in the Rock category and it passed the Grammy screening process for that category. Why was it slotted in the Best Rock Performance by a Duo or Group with Vocal category in neithr Prince nor the album was marketed as Rock? I don't have a problem with the categorization but I wonder how it came about. Thanks again for your help!

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Reply #3 posted 10/02/20 7:39am

herb4

In record stores he was always in the R&B section but they also had a top 20 or top 40 area too and his latest album would usually be there.

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Reply #4 posted 10/08/20 7:55pm

Dalia11

Good questions!
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