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Thread started 02/17/20 3:52am

BartVanHemelen

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Belgian company Base Design is building nine(!) websites for the Prince Estate

https://www.demorgen.be/t...~b6cdad58/

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Not that revealing article in Belgian newspaper De Morgen today (in Dutch).

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Company got hired via Troy Carter, who knew them through their work in the art sector: the company did the house style of MoMa in New York, Fondation Louis Vuitton in Paris and Bozar in Brussels.

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Have released three sites so far: Prince2Me, the annotated discography, and Becoming Prince. Six more to come.

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© Bart Van Hemelen
This posting is provided AS IS with no warranties, and confers no rights.
It is not authorized by Prince or the NPG Music Club. You assume all risk for
your use. All rights reserved.
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Reply #1 posted 02/17/20 8:27am

Seahorsie

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[Off topic snip - luv4u]

Good morning children...take a look out your window, the world is falling...
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Reply #2 posted 02/17/20 8:35am

Strive


Prince is alive, online anyway.The relatives of the pop icon embarked on Base Design, the Brussels office that recently also updated StuBru.To put the singer's legacy in a digital experience, they came up with not one, but a whole series of websites.
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Prince2Me, the first of many websites dedicated to the Purple Genie, went viral early last year.The tool allows fans to share their own story and explore what Prince has meant for the world.Even Beyoncé created such a message.

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Behind the site is Brussels Base Design, a reference in the brand design sector with offices in Geneva, Melbourne and New York. The Belgian company was already responsible for the style of MoMa in New York, Fondation Louis Vuitton in Paris and Bozar in Brussels. They owe this special assignment to Troy Carter, music manager and former global head of creative services at Spotify. The man knows people at The Prince Estate, and they were looking for a new way to live the legacy of the icon online.
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"During our research we visited websites of other deceased rock stars," says co-founder Thierry Brunfaut. “We immediately noticed: they all look the same, it's a collection of memorabilia. So how do you create something new? That is how the idea arose to do something with Prince's different identities on nine different websites. It's crazy, because that's nine times as much work. But it does something that continues to surprise. "
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There are currently three websites online, starting from the Prince.com homepage.Each of them focuses on a different aspect, such as the annotated discography or the recently added immersive experience "Becoming Prince" about his life in Minneapolis.The approach may be unique, but the website fits in with the trend of digital music experiences such as "The Red Hand Files" by Nick Cave or the "Library" by Radiohead.According to Brunfaut, that has to do with the fact that we have lost the band with the analogue.“There was a whole story in an album and that disappears when you no longer have a physical cover.Enthusiasts still want to know what is behind the music, so that content remains necessary.Only today we do that in a different way. ”

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"For artists it is primarily a matter of standing out among the rest," thinks digital director Thomas Byttebier.“Music has become commonplace, such as water or electricity.Today you can listen to whatever you want, anytime and anywhere, and that means that the personal band with a specific record is a bit lost. ”For Base, such a musical project is no different than developing the crying style for a brand."We specialize in not being specialized," says Brunfaut.“We are currently working for a bank, an opera, museums, the fashion industry, brokers, products and The Prince Estate, but also the Bob Dylan Center.The question is the same, but it becomes something completely different, because we look at each assignment with a new pair of eyes. ”

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It is this radical approach that also persuaded Studio Brussels to work with them for their facelift at the start of last year.“A dream job.I grew up with that channel, it is part of my identity, "says Byttebier."We started with the existing" Life is Music "baseline.We wanted to express that feeling, because they were a bit lost themselves.A motto is more than endlessly repeating a slogan.In the previous house style with that red logo it was also difficult to express, that had to be stuck to both communication from Studio Ibiza and The heaviest list. ”Creatives no longer find something like a logo important.That is at most a recognizable signature that can be used in every conceivable way.An idea that they quickly embraced on Reyerslaan.

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In addition, it was striking that almost every other young channel unpacks with the same kind of cheerful images on which they then stick their logo and message.But music is more than just cheerfulness, and that too should be possible."Our pitch was fairly radical and much has changed, but they loved that attitude," says Byttebier.“They might want to change everything about our idea, but we did get the assignment.The funny thing is that in our proposal we have abbreviated Studio Brussels as it is commonly used: StuBru.That was perhaps the most radical change, that there was a new name in the logo.But hardly anyone has noticed that. "

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"To make such an operation successful, the brand itself had to change," says Brunfaut.“StuBru had to reinvent itself in programming and content.Otherwise the entire restyling was a marketing trick, a new sign on the wall, a new jacket for the same content.For some customers that is frightening because the change has to come from within.It is their brand, not ours.It takes courage to question existing working methods, but otherwise a change can never succeed.They've understood that at StuBru, it's their thing now.The listeners also tell us that their channel is back.So our mission was successful. "

[Edited 2/17/20 8:36am]

Free the music, fire Michael Howe

"When you deny people the option to not pick a side, you may not like the side they'll pick."
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Reply #3 posted 02/17/20 8:45am

Seahorsie

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Thanks, Strive. English, Spanish, Italian, a little bit of Japanese, but regrettably no Dutch! Dumb American, me.

Good morning children...take a look out your window, the world is falling...
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Reply #4 posted 02/17/20 9:03am

Strive

Seahorsie said:

Thanks, Strive. English, Spanish, Italian, a little bit of Japanese, but regrettably no Dutch! Dumb American, me.


No problem. It's strange. When you put the site into Google Translate, it doesn't translate. But when you copy & paste sections, it translated fine.

Free the music, fire Michael Howe

"When you deny people the option to not pick a side, you may not like the side they'll pick."
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Reply #5 posted 02/17/20 7:42pm

Seahorsie

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Strive said:

Seahorsie said:

Thanks, Strive. English, Spanish, Italian, a little bit of Japanese, but regrettably no Dutch! Dumb American, me.


No problem. It's strange. When you put the site into Google Translate, it doesn't translate. But when you copy & paste sections, it translated fine.

Oh wow, that is crazy. Have a good week!! It's back to work for me tomorrow, ugh. A Tuesday that feels like a Monday..................... bawl

Good morning children...take a look out your window, the world is falling...
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Reply #6 posted 02/18/20 6:46am

darkroman

Where the world has embraced a unified and coherent digital strategy, the Estate are to create a webring - like we are back in 1993!

Out of the current three websites I only visit the shop.

If this ever happens it will prove again to be a waste of time and money!

The people employed at the Estate (draining Prince's money) must be really bored! They seem to busy themselves with pointless tasks... like attempting to trademark purple buildings, WTF!

cool


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Reply #7 posted 02/18/20 6:08pm

databank

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BartVanHemelen said:

https://www.demorgen.be/t...~b6cdad58/

.

Not that revealing article in Belgian newspaper De Morgen today (in Dutch).

.

Company got hired via Troy Carter, who knew them through their work in the art sector: the company did the house style of MoMa in New York, Fondation Louis Vuitton in Paris and Bozar in Brussels.

.

Have released three sites so far: Prince2Me, the annotated discography, and Becoming Prince. Six more to come.

.

For which they'd have been better off hiring me or someone from Princevault (whose data they used anyway for the credits). IDK about the Princevault team but I'm available for freelance work at the moment. Estate, hire me!! wink lol

A COMPREHENSIVE PRINCE DISCOGRAPHY (work in progress ^^): https://sites.google.com/...iscog/home
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Reply #8 posted 02/19/20 1:13pm

jfenster

is it possible one will be for downloading tunes???

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Reply #9 posted 02/22/20 9:55am

udo

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These must be great sites as I am reading about them only now?

Pills and thrills and daffodils will kill... If you don't believe me or don't get it, I don't have time to try to convince you, sorry.
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Reply #10 posted 02/22/20 11:14am

IstenSzek

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jfenster said:

is it possible one will be for downloading tunes???



i wouldn't count on it. smile


and true love lives on lollipops and crisps
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