https://www.billboard.com/articles/columns/chart-beat/8098189/justin-timberlake-super-bowl-halftime-show-sales-gain

Super Bowl LII served up some super-size sales gains for halftime show headliner Justin Timberlake, according to initial sales reports to Nielsen Music. Collectively, sales of the songs he performed during the halftime show gained 534 percent in the U.S. on Feb. 4, the day of the Super Bowl, compared to Feb. 3.

Timberlake’s halftime tunes -- including his virtual duet with Prince on the latter’s “I Would Die 4 U” -- sold 38,000 downloads on Feb. 4, up from 6,000 a day earlier. (Not including “I Would Die 4 U,” the sales of the Timberlake-only tracks rose 521 percent to 36,000, up from 6,000 the day before.)

The biggest seller among all of the songs Timberlake performed was his most recent No. 1 on the Billboard Hot 100, 2016’s “Can’t Stop the Feeling!” The tune closed out the halftime show and sold nearly 8,000 downloads on Feb. 4 (up 482 percent from just 1,000 sold a day earlier). Timberlake’s second biggest seller was a more recent track, “Filthy,” the lead single from his new album Man of the Woods. “Filthy” sold 6,000 downloads on Feb. 4, and its sales were certainly enhanced by promotion surrounding Woods, which was released Friday (Feb. 2).

Aside from Timberlake’s gains, Carrie Underwood notches a particularly notable Super Bowl-related sales increase.

A video performance of Underwood singing her new single “The Champion,” featuring Ludacris, introduced the TV broadcast of the Super Bowl game itself. That robust placement of the song and video yielded a big 444 percent sales gain for the track: it jumped to 16,000 downloads sold on Feb. 4 (up from 3,000 a day earlier).

News on streaming gains for the performed songs will likely be announced on Feb. 6.

gandorb said:

Well so I guess there is some hope for public taste after all. I also thought it was surprising that I Would Die 4 U sold 6000 the day before. It has never been one of his biggest songs and that's a lot for an old catalog song to sell by anyone in these days of streaming.

I think its a mistake they probably mean from 6k to 38k for all prince songs

No surprise there. I still think it was a poor song choice. I think it's good that there is a next gen of Prince fans coming around. They need to learn that Prince was much more than Purple Rain and Lets Go Crazy.

I think everyone's misreading that article...ALL the songs performed (including IWD4U) sold 38,000 copies combined the day after. Not including IWD4U, Timberlake's singles sold a combined 36,000. That means IWD4U sold 2,000 downloads the day after the Superbowl. And it was Timberlake's catalog of songs that sold 6,000 the day before, not IWD4U. Prince didn't get a bigger bump than Timberlake.

[Edited 2/8/18 17:54pm]

Slippery slope.

Perhaps next week they'll decide that a Bieber tribute will generate 5 times as many streams.

The week after that, maybe we'll get to hear a version of "Controversy" with Sheeran on it.

No thanks.

The next SB will be in Atlanta, and Bruno Mars is already pushing for a R&B artist to perform.

purplethunder3121 said:

cloveringold85 said: