Rhino Launches New Digital Sales Format
July 14, 2009

By Antony Bruno, Denver

Warner Music Group's Rhino Entertainment division is introducing a new digital sales format called the Digital 45, in celebration of the 60-year anniversary of the 45-single.

Starting today (July 14) the company will release a series of digital "singles"-comprising of the original single, the B-side song, and original sleeve and other artwork-through iTunes and other digital retailers. iTunes for instance will feature a total of 60, compiled in a special Digital 45 section on its main storefront, such as "Take I Easy"/"Get You In The Mood" by The Eagles and "Kiss"/"Love or Money" by Prince, for either $1.49 or $1.99.

Click on link below to read full article at Billboard.biz
http://www.billboard.biz/...a5c06564ca

From a biz standpoint, i cant blame Warner Bros. Its just another way of creating revenue.I already have both of those extended versions so they wont generate any revenue from this way....

Cool.

http://www.appleinsider.c...l_45s.html

iTunes goes retro with digital 45s

By Neil Hughes
Published: 02:00 PM EST

As a throwback to the old days of the two-song 45 rpm vinyl record, the iTunes Store launched a new “D45” section Tuesday, featuring discounted prices on packs of two digital song downloads.

Just like old 45s, the iTunes D45 selection includes a popular single accompanied by a B-side song. Prices on the D45s range from $1.49 to $1.99.

“iTunes is bringing this concept to a new age with D45s – two great tracks at an equally great price,” the iTunes Store reads.

Music company EMI announced Tuesday that the release of D45s marks the 60th anniversary of the 45 single record. The digital bundles will be sold exclusively by iTunes through July 27. After that, they will be available for purchase from “all major digital service providers.”

“More than 35 digital singles will launch the campaign,” the EMI press release states, “including original 45 single A-sides and B-sides and top hits by Coldplay, David Bowie, R.E.M., Poison, Red Hot Chili Peppers, Dean Martin, Duran Duran, Nat King Cole, Blondie, and Billy Idol, among others.”