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04/03/09 06:30 AM
Jeff Miers: Sound Check
Target practice
Prince uses retailer to once again shake up the music industry


“Josephine, be careful of small men with big ideas,” sings Bono during “Standup Comedy,” from U2’s wonderful new “No Line on the Horizon” album.

The point is well-taken, certainly, but doesn’t apply to the tiny terror that is Prince. For some 30 years now, the Minneapolis wunderkind has been all about the big idea, and nine times out of 10, he has delivered the goods. In R&B, no one has come close to the Purple One, in terms of sheer talent, vision and rate of creation.

As one of the first high-profile mainstream artists to turn their back on the whole shebang — major label, contract advances, one album every three years, tour that album into the ground ’til you’ve milked every nickel out of it, and so forth — Prince is a bit of a standard-bearer for the “post-industry- collapse” pop movement.

Prince has long been out front, whether he was scrawling “slave” on his face with eyeliner; changing his name to some sort of gender-bending, amorphous symbol; or creating an Internet-only musician-to-fan paradigm back when the majority of his peers still firmly believed the old major-label model was still the only avenue worth pursuing. The ball he started rolling in the early ’90s is the one Radiohead picked up and ran with when they released “In Rainbows” as an Internet- only, pay-what-you-will product.

What has essentially happened in the world of music over the past decade-plus is a revolution in which musicians took over the means of production — the technology to record music and disseminate it — from the fat cats, in hopes of creating a new system of production — one based, theoretically, on a model that would benefit all involved in a more equitable fashion. Prince was one of the first workers to seize the means of production from the industry rulers. As such, he’s a bit of a revolutionary.

It is no surprise that Prince feels at home within the new “everything is up in the air” atmosphere pervading the business of song and sound. This week, he released an album exclusively through Target, blowing off the now-mandated iTunes release in the process. More revolutionary than the simple sidestepping of iTunes, however, is the way Prince has disrupted current notions of value. For $11.98, you can buy the new “Lotusflow3r,” which is not in itself particularly shocking. What is revelatory is the fact that Prince has crammed three discs into the package — two albums of brand new music from him, and one from protege Bria Valentine. That’s an awful lot of tuneage for 12 smackers. And if he can do it, then why can’t everyone else? Producing the music costs a mere fraction of what it once did. Why haven’t list prices reflected this change?

None of this would mean a damn thing if the music itself was a hastily thrown-together collection of studio jams, leftovers or blatant attempts at reclaiming past commercial glories. That, apparently, is not how Prince rolls.

If we accept the inclusion of the slightly above-average dance-pop filling the Bria Valentine record as a simple freebie — this is Prince advertising a new artist on his own NPG Records, which is fair enough — we’re still getting plenty of Princely bang for our buck.

At the core, this new collection is a gift for the man’s longest- tenured fans — those folks who’ve stayed with him as his commercial star faded; attended the exclusive club shows and late-night, after-hours jam sessions; paid the yearly premium for membership in the fan club; gobbled up each increasingly esoteric release; and finally, raised a triumphant fist in vindication when their man performed during halftime at Super Bowl XLI, putting all pretenders to the throne in their proper place.

Those fans know that, though he’s quite happy to fulfill the flashier role, Prince has always been more musician than pop star. He is a killer guitarist, whose style giddily blends the searing psychedelic strains of Hendrix with the funky subtlety he gleaned from Sly and the Family Stone. It’s a distinctly African-American take on blues, soul, funk and rock, and it’s all over “Lotusflow3r” and its more danceable companion, “MPLSound,” a tribute to the Minneapolis scene from which he emerged, and to which he continually returns for inspiration.

This is the sound of a vibrant artist flexing his musical muscle, but with both humility and grace. Which is what we want from Prince. The means of production, now fully seized, are safe in his hands.•

jmiers@buffnews.com

nice.