It just occurred to me that all these games could be an interesting and manipulative attempt at SEO - search engine optimization. Prince is launching a new site and he wants it to be at the top of Google searches. I don't understand it that well, but I assume that the main parameters are: traffic and links to the site.
The false launch and occasional additions seem to be aimed to make the core fan-base go back time and again creating the appearance of heavy traffic to the site.
The launch PR event and other press releases meant, I assume, quite a lot of web reports with links to the site. Plus, every time there's a little change there's a report on the org with a new link to the site. This bumps it significantly on Google.

Any experts care to offer insight?

wasitgood4u said:

not alot of text for the spiders to index.
with my own experience, its better to make incremental changes to show work is being done and then make some radical multichange at some time to pack a punch once a significant group of people are coming. indexing google is good. but really not an objective.

cheers!
~svn seven

Prince has always been like that, he likes to play mind games.

I like the way u think, However I don't think Prince is that smart to think of it from that perspective. It's just his lame way of keeping us all talking about his stalled project while he buys time in getting it out

they're not games lol

think Homer Simpson.