You are right on with the concept, almost. Your fans, err friends, and potential friends who peruse the interwebs strings don't dig blank pages. Just to keep you up to speed, lets say its all about content.

Example. Lets say you wanted to make a viral marketing website that hinted at an internet release of a new album. Something that was on that site should have something interesting so it spreads. I think its been a couple days without anything on there, so now interest is waning. You want interest to increase. Hence, placing little teasers up, like you playing something only you and your posse knows of, just while we wait. Now that's viral marketing.
[Edited 12/24/08 14:21pm]

Dayclear said: