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Prince mention in March issue of Wired! Last July, Prince debuted his new album, Planet Earth, by stuffing a copy-retail value $19-into 2.8 million issues of the Sunday edition of London'sDaily Mail(The paper often includes a CD, but this was the first time it featured all-new material from a star.) How can a newspaper distribute it free of charge?
1.) Prince spurred ticket sales. Strictly speaking the artist lost money on the deal. He charged the Daily Mail a licensing fee of 36 cents a disc rather than his customary $2. But he more that made up the difference in ticket sales. The Purple One sold out 21 shows at London's O2 arena in August, bringing him record concert revenue for the region. 2.) The Daily Mail boosted its brand. This freebie bumped up the newspaper's circulation 20 percent that day. That brought in extra revenue, but not enough to cover expenses. Still, Daily Mail execs consider the giveawaya success. Managing editor Stephen Miron says the gimmick worked editorially and financially, "Because we're pioneers, advertisers want to be with us." Prince made money by giving away his new disc. Prince potential licensing revenue---5.6million Daily Mail Licensing revenue--1million London concert gross-----23.4million net revenue -----18.8million The Daily Mail Licensing Fee -----1million Production/Promotion-----1million Incremental Newstand revenue-1.3million LOSS-----$700,000 | |
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So does that mean the rest of the world, was kicked to the curb? "The Lion Sleeps Tonight... | |
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ROBERTLPERKINS1 said: Last July, Prince debuted his new album, Planet Earth, by stuffing a copy-retail value $19-into 2.8 million issues of the Sunday edition of London'sDaily Mail(The paper often includes a CD, but this was the first time it featured all-new material from a star.) How can a newspaper distribute it free of charge?
1.) Prince spurred ticket sales. Strictly speaking the artist lost money on the deal. He charged the Daily Mail a licensing fee of 36 cents a disc rather than his customary $2. But he more that made up the difference in ticket sales. The Purple One sold out 21 shows at London's O2 arena in August, bringing him record concert revenue for the region. 2.) The Daily Mail boosted its brand. This freebie bumped up the newspaper's circulation 20 percent that day. That brought in extra revenue, but not enough to cover expenses. Still, Daily Mail execs consider the giveawaya success. Managing editor Stephen Miron says the gimmick worked editorially and financially, "Because we're pioneers, advertisers want to be with us." Prince made money by giving away his new disc. Prince potential licensing revenue---5.6million Daily Mail Licensing revenue--1million London concert gross-----23.4million net revenue -----18.8million The Daily Mail Licensing Fee -----1million Production/Promotion-----1million Incremental Newstand revenue-1.3million LOSS-----$700,000 ----- With 22 million he made off the shows he made out real good in 2007. | |
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lol London fans gota get something sometimes | |
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