By Edna Gundersen, USA TODAY
Billed as "xquisite" and "xotic," Prince's upcoming release is music to the nose.
The pop funkster's new fragrance, 3121, named after his 2006 album, will be unveiled Saturday in Minneapolis during an in-store performance at Macy's, the scent's exclusive carrier. Seven charities, including City of Hope, Urban Farming and Sheila E's Elevate Hope Foundation, will receive 7% of sales made that day at 3121perfume.com.

When Prince began shopping for a perfumer, he rejected big firms and settled on small Philadelphia-based Revelations.

Prince seldom comments about such ventures, but Revelations CEO Larry Couey doesn't mind sharing details. The Jehovah's Witness convert "was intrigued by our name," Couey says. He "liked that we had a fragrance called Truth. He said he'd never smelled the truth."

Prince decreed a purple and gold box, an emerald-cut violet bottle, a vertically stacked logo and no photos of him on the package. And the scent? "He knew what notes he wanted: a lot of musk, sandalwood and cedar," Couey says. "We went back and forth, tweaking and adjusting. Once we got it, he loved it. He said, 'Get me 12 bottles, and keep me in supply.' "

FIND MORE STORIES IN: Reuters | Prince | Macy's | Revelations | Fred Prouser
Like Prince's earlier Get Wild fragrance, 3121 is gender-neutral. "It's sensual," Couey says. "It's unisex, but his fan base is 80% female, so it leans toward the feminine." Prices are $43 to $77 for a gift set.

Why jump on the celebrity fragrance bandwagon with fellow music-makers Britney Spears, Diddy, Carlos Santana, Jennifer Lopez and Beyoncé? Making scents makes sense. Star brands accounted for 7% of the $2.8 billion consumers in the USA spent on fragrances last year, market research firm NPD Group says.

It's a coup for Couey, who also produces Stoked, represented by surfer/amputee Bethany Hamilton.

"This puts us on the map," he says. "And working with Prince is a thrill. He radiates passion."

http://www.usatoday.com/l...cent_N.htm

obsessed said:

It is extremely floral -- so if that's not your thing, you probably won't like it.

I can tell you one thing, though -- I ain't wearin' it where Prince fans are expected to gather. I hate smellin' like a gazillion other people -- no matter how awesome the scent is.

Hey, I just found Prince's perfume on Macy's website:

http://www1.macys.com/sea...UTTON.y=12

I wonder if it's available in the Macy's at my local mall? I sure would like to get some.

A 3.4 oz bottle of 3121 is $70.00
A 1.7 oz bottle of 3121 is $52.00

Yikes, that's a lot of money, but I still want it.

Actually, a person's best bet is to get the value set, which is only $77.00, and includes two bottles of perfume, plus the body cream.
[Edited 7/5/07 17:12pm]

psychodelicide said:

yup, it's available to order now. The value set is a much better deal-3.4 oz perfume, plus a .25oz purse size, plus 1.7 oz creme- I'd like to buy through his site tomorrow, but that's only a 30ml bottle for $31.
Off to place my Macy's order online now... (I called 3 Macy's in NJ and none are going to have it in store. )

That Edna chick at USA Today has been a big Prince fan for 30 years. She is the "anti-CJ".

psychodelicide said:

yup, it's available to order now. The value set is a much better deal-3.4 oz perfume, plus a .25oz purse size, plus 1.7 oz creme- I'd like to buy through his site tomorrow, but that's only a 30ml bottle for $31.
Off to place my Macy's order online now... (I called 3 Macy's in NJ and none are going to have it in store. )

prime said:

Eww.....I usually spring for light scents along the lines of Calgon's Morning Glory and Cool Water.....so anything with musk doesn't appeal to me.

So i saw 3121 at Macy's in the East Bay today and even i must admit that the box and artwork are awesome. Great pic of the Prettyman too!

As for the scent, its' POTENT! One mist on the little sample card (which looks like a concert ticket, COOL!) and that is ALL YOU NEED! So there is value in this scent because it does cost a pretty penny. That ticket has now been in my hot car all day and my car smells like Prince's boudoir! Apply with caution!

It smells very nice as long as you DON'T OVER DO IT!

So i saw 3121 at Macy's in the East Bay today and even i must admit that the box and artwork are awesome. Great pic of the Prettyman too!

As for the scent, its' POTENT! One mist on the little sample card (which looks like a concert ticket, COOL!) and that is ALL YOU NEED! So there is value in this scent because it does cost a pretty penny. That ticket has now been in my hot car all day and my car smells like Prince's boudoir! Apply with caution!

It smells very nice as long as you DON'T OVER DO IT!

thekidsgirl said:

Nevermind, I see Macy's is the answer to my question

Quick question! Will it be available to purchace in Europe?? We don't have macy's here

It's a little too floral for my taste, but I wore it to work one day. Unfortunately, it gave me a headache!

I'd buy it for collectible purposes, but not to wear regularly.
[Edited 7/5/07 13:17pm]

wait... 31.21 is just for 24 hours?

RenHoek said:

GREAT!!! I love scents like that, a little dab will go a long way...fabulous!!!

I love musk scents sooo much

statuesqque said:

For the next 24 hours, as part of the charity event for the launch of the perfume, 7% of each sale is donated to 7 different charities. After the 24 hr Charity Event is over, you can still purchase the same 30ml bottle for the same $31.21 as well as other sizes directly from the Revelation Perfume website - just that it's no longer part of a charity event - just a regular purchase:

http://www.revelationsperfume.com

In other words, if you buy it within the next 24 hrs, 7% of your money is going to charity.

You can see the details of the 24-hr Charity Event on the 3121 Perfume site:

www.3121perfume.com