Alternate reality (AR) is a fun viral marketing strategy. It's been seen used for video games, television shows, and by musicians trying to promote their work.

Here's a link to the wikipedia about it: http://en.wikipedia.org/w...ality_game

Here's some interesting stuff about Nine Inch Nail's AR ... pretty crazy stuff: http://www.echoingthesoun...25d9ec181b


How cool would it be if Prince decided to use an AR marketing strategy for his next album? What are some possible ideas?


Just an interesting thought...