It was posted in this thread: http://www.prince.org/msg...aign?&pg=1

and is listed below.


Universal Preps Prince's "3121" Album for Major Marketing Campaign

3121...more info than you can handle!

UNIVERSAL MUSIC GROUP'S EXPECTATIONS ON PRINCE'S PROMOTIONAL CAMPAIGN FOR THE UPCOMING ALBUM!

Radio:
2/7 add date for 'Black Sweat'. Vinyl will be serviced to clubs and mixshows

Video:
'Black Sweat' will impact BET, VH1 and MTV mid February
• MTV Unplugged from the house and VMA performance from his house via satellite
• Making The Video for next single.
• Possible Storytellers from the house...

New Media:
• Never before done retail campaign beg. Feb 7th with 6-week global iTunes pre-order. Digital 'purple ticket' promotion
• Mutli-tiered countdown on AOL music kicking off with First listen world premiere of single
• Superstar feature placement of 'Black Sweat' video on major online partners including Yahoo! Music, AOL Music,MySpace, Apple iTunes...
• Aggressive online promotions campaign hitting music, lifestyle and tastemaker blogs & sites

Press:
• Targets will include: 60 Minutes, CBS Sunday Morning, Ellen, Good Morning America, Larry King Live, Oprah, SNL, Today Show, Tonight Show
• MAJOR '3121' TV Special in progress.... details TBA

Marketing:
• Heavy media campaign to include major market advertising w/ • TV • radio • Snipes in top 10 markets • Print
• Purple Ticket promotion: "An Evening With Prince - A private performance at Prince's house".
(7 winning tickets will be inserted into the initial run of CDs.)

Tour:
Worldwide tour begins in May


*** "Nothing is confirmed..." Says Spokesperson of Prince's camp NPGMusicClub.

Though they (NPGMC) stated that: This is a "wish list" Universal created and is using on a sales page 2 start taking orders from retail for the new album. We xpected it 2 b leaked online (because everything from Universal gets leaked eventually).

But again, "NOTHING is confirmed yet" *** - Says NPGMC


_____

Too bad the only thing that materialized was the release of the BS video and the Purple Ticket Concert. Seems like there were high hopes for 3121.

Gosh, that plan flopped badly.

PurpleCharm said:

With the way things are going, they haven't lied yet...They're just waiting 'till '07

I hate looking at the list. Nothing worse than seeing what could have and should have been but I'm hoping for waaaaay bigger for the next CD. One can hope.

purplecam said:

even if it's a relatively modest project for the fans, i'd be happy as long as the promotion or unleashing of it is consistent. 3121 was a great big mess, in my opinion.

It's Universal's wishlist,not Prince's,so whatever... If it were Prince's,I could b disappointed..

At then end of the day, Universal needed Prince to put his heart and soul into this project and co-operate with their marketing ideas to get a really massive smash, and that didn't happen. Well, you could also argue the album wasn't good enough. I'd personally say it was (though if Prince wants a massive best seller the fact is the public would embrace a simple catchy rock/pop album like ermmm, what was that big hit of his?!).

About the only things that came true were the Purple ticket promotion and one or 2 tv performances. You really do get the impression that Prince did the absolute minium to satisfy his arrangement with Universal - I remember as far back as that press conference about the release of Te Amo that he only stuck around a few minutes in total and refused to reveal much of anything, the absolute minimum.

PurpleCharm said:

Dang, any of that would have been cool! Especially the tour!!



Was that PP9, by any chance??