Paddington swaps marmalade for Marmite (from ananova.com)

Paddington Bear is courting controversy by swapping his famous marmalade sandwiches for Marmite.

Fans are bound to accuse the bear of selling out when TV viewers see him appear in an advert for Marmite.

Paddington enjoys a Marmite sandwich, then shares it with a distinctly unimpressed pigeon, reflecting the spread's 'love it or hate it' slogan.

The bear has been eating marmalade sandwiches since he was found on a station platform by Mr and Mrs Brown at the start of Michael Bond's first Paddington book 49 years ago.

Cheryl Calverley, Marmite brand manager, said: "We are really excited to be working with Paddington Bear.

"Both the Marmite brand and Paddington bear are British institutions and bring back warm nostalgic childhood memories."

Karen Jankel, managing director of Paddington and Co, said: "I think fans might be perturbed if they thought he was giving up marmalade, but they should know he's not. He just wanted to try something different."

he should switch to nutella

ZombieKitten said:

do they still make lemon curd?

aw that bear is so cute. why does he want the spreadable beer?

paddington

jami0mckay said:

yeah, but only until the last of that generation of old folks dies off

ZombieKitten said:

What IS the world coming to?

REDBABY said:

I know is nothing sacred???

jami0mckay said:

My paddington bear duvet cover from the 70s is gonna look really out dated now..

If he's from Peru then what is his real name? Nolberto Solano?

REDBABY said:

don't worry, theres no hope for my noddy one

JDInteractive said:

jami0mckay said:

You have a wonderful and tidy bedroom..

REDBABY said:

thank you, just noticed theres an opened copy of Crime and Punishment on my bedside table, how untidy of me

Oh.... I loved him when I was small

But now he is a just another sell out corporate whore.

Oh wait...it says he's only trying something new...
not completely changing...

That's ok then

In the department of beloved animal characters doing inappropriate things, I prefer this one: http://img159.imageshack....065mq7.jpg (NSFW, I suppose)