This struck me as a little odd, apologies if it has been mentioned already:

https://www.princehitnrun.com/store/

The text at the bottom of the page says "Copyright © 2017 The Prince Estate. Trademarks owned by Paisley Park Enterprises, Inc.". The WHOIS info for the domain registration suggests it is Paisley Park Enterprises, but is under the name of Ann Dunn Wessberg, a trademark / copyright attorney.

So I guess someone acting for the estate, but not Paisley Park, is selling quasi-official Prince merch?

[Edited 12/1/17 13:09pm]