Anyone catch that Pepsi commercial, that depicts a young James Marshall Hendrix, drinking Pepsi, and while seeing a guitar in a pawn shop window, gets the muse for guitar.

Sick exploitation of Jimi's memory by a greedy public. Sure, it seemed cute, but the Jimi Hendrix estate should be ashamed. jimi's father sold his son's soul to corporate america.

Those songs mean something, not "buy our shitty sugar water." I for one am appalled.

Pepsi.

What a shame.

Aww it don't mean nothin'

The Hendrix family wouldn't have approved
if they weren't getting paid.


Now take your righteous indignation and go scream in the shower.

2freaky4church1 said:

Actually , Al Hendrix has been dead for awhile.

MrTation said:

Yeah, doesn't his half sister run the show now? If so, what a bitch!!!

PFunkjazz said:

exactly. pepsi ain't descratin anything--the hendrix family is, since they allowed jimi's likeness to pitch their product for mere profits. if you wanna get all pissy at somebody, get pissy at them.

anyway, i haven't seen the commercial but it's disappointing from the sound of it.

Handclapsfingasnapz said:

I ain't even feelin' that.
The family is entitled reap whatever they can.
Pimp-ass labels, promoters and agents have ripped Jimi's music off for so long without paying his estate their due. Muggs is just getting paid. Not like there's any new Jimi music comin' forth. Don't hate the playas; hate the game.


You'd figger Prince-fams would have a better clue 'bout this wouldn't ya?

Pfunkjazz,

2freaky4church1 said:

Whew! without the animation it looks like you're flipping me off!!

garnis said:

oh that's REALLY respectful and intelligent.

.
[This message was edited Sat Feb 7 18:39:08 PST 2004 by mrdespues]

PFunkjazz said:

As a Hendrix fan for almost 20 of my 30-somethin' years, I gotta say it:

Folks are getting way too serious about this ad. The commercial was hilarious! If anything, when I saw this little, curly haired black kid looking up at a Telecaster in a pawn shop window, my first thought was, "An commercial about Prince as a kid?"

At any rate, how often do commercials focus on the life decisions of a young black male, and not carry a message about at-risk behavior? It was refreshing.

And more power to the Hendrix family for approving (and getting PAID for, I'm sure) a funny commercial that actually underscores Jimi's status as a rock legend and pioneer.

in France there's a tv ad for a car with the song working class hero ( john lennon) and, as it it wasn't enough, there's even a big pic of john in it.. I don't kwow who is to blame yoko or the sons but fuck them anyways

ThreadBare said:

Well said.

I thought it was a good commercial. There was absolutely no desecration involved, so everyone should calm down.