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No Artist Is a 'BIG' Deal these days... With all the Media Hype over Madonna and her 3some at this years VMA's, so many ppl were shocked, but yet, its all about the new generation, right?
Weve already seen Maddy, make out with girls and guys, orgies, suck on bottles, masterbate and challenge the world. Madonna is a marketing genius, she was maybe one of the few besides Prince who had the biggest balls to cross the line in music/performance. Prince was more 'if'...where media wanted to know all about his sexuality and whether or not he's satan or just flat out WEIRD! Now the media states..."MADONNA ISN'T A BIG DEAL ANYMORE" This is so funny to me, because obviously she is, the kiss would've gone un-noticed, her performance wouldn't have been the highlight of the night! The American Life Cd wouldn't have caused a stir in the Industry with it leading video that was much talked about and now Maddy releases her first childrens book and we all know about it! NO ARTIST IS A BIG DEAL HUH? Well its obvious to me that the only artist ppl are talking about in 2003 is the artist(s) who made a huge impact in the 80's. Micheal Jackson still get high ratings on interviews and TV Specials, he's talked about all through the tabloids... Prince is resufacing for his indie music circa and how all the positive reviews are flowing in about his concerts and latest jazz experiments... There's also much talk about a reunion of the bands from Prince's Revolution... and Madonna is still all over! So why do ppl think or say..NO ARTIST IS A BIG DEAL? If these 3 are has-been, then why do we focus our attention on them still? Hmmm makes you wonder huh? No new artist today can rank up to any of the 3 and no one cares at this point, their all over expose and over played! No one has any originality or stamina to have a long stay at the top as these 3 did at their prime... No one has re-capture what it was like over 10 years ago watching the American Music Awards, Grammys or MTV! What ya'll think? | |
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I don't think the problem is that "no artist is a big deal" so much as too many artists are just hype. MJ, Prince, Madonna, George Michael, Whitney Houston, and all the other 80s power pop artists actually BROUGHT IT when it came down to it. Nowadays, hyping an artist is less effective because when you hype artists like Ashanti and Lumidee who DON'T live up, it not only ruins the credibility of the media form hyping them, but it also is a bit more of a let down to the public. The public feels tricked or cheated. Since its been done so much lately, people may be becoming apathetic to "hype" period. You can only be let down so many times before you stop caring altogether. Labels started using "generic artists" or as I like to call them "disposable artists" who had some degree of talent, but could be forgotten arter their contracts were up or after the label has recouped and made a profit from them. Boys To Men is an example. Very talented guys, but I wouldn't know them on the street if they walked up and smacked me. Its a shame, too. I have two of their CDs. Labels stopped hyping the artists and started hyping the projects/products because of things like Prince vs. WB & MJ vs. Epic & George Michael vs. Sony. They hate "pop artists gone wild" in the sense that they can't control the artist. When an artist gets so big, he/she can write their own ticket (so to speak), the label has to deal with things like contract re-negotiation, star's larger demands, etc. As we all know, the bigger the star, the bigger the ego - hence the death of the superstar. Now, stars get SUPER HYPED (even Nelly has a doll now), yet are usually still "forgettable" enough to be "out" at the label's whim. They just turn off the hype machine and its over. I think Beyonce has them fooled; but she needs to make herself more scarce as to avoid the "oversaturation" point (see Sisqo). What the industry needs right now is the RETURN of the superstar to boost sales. People are tired of buying hyped up bullshit. | |
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BlaqueKnight said: [color=blue:cd97439421:b69db22ebc]I don't think the problem is that "no artist is a big deal" so much as too many artists are just hype. MJ, Prince, Madonna, George Michael, Whitney Houston, and all the other 80s power pop artists actually BROUGHT IT when it came down to it. Nowadays, hyping an artist is less effective because when you hype artists like Ashanti and Lumidee who DON'T live up, it not only ruins the credibility of the media form hyping them, but it also is a bit more of a let down to the public. The public feels tricked or cheated. Since its been done so much lately, people may be becoming apathetic to "hype" period. You can only be let down so many times before you stop caring altogether. Labels started using "generic artists" or as I like to call them "disposable artists" who had some degree of talent, but could be forgotten arter their contracts were up or after the label has recouped and made a profit from them. Boys To Men is an example. Very talented guys, but I wouldn't know them on the street if they walked up and smacked me. Its a shame, too. I have two of their CDs. Labels stopped hyping the artists and started hyping the projects/products because of things like Prince vs. WB & MJ vs. Epic & George Michael vs. Sony. They hate "pop artists gone wild" in the sense that they can't control the artist. When an artist gets so big, he/she can write their own ticket (so to speak), the label has to deal with things like contract re-negotiation, star's larger demands, etc. As we all know, the bigger the star, the bigger the ego - hence the death of the superstar. Now, stars get SUPER HYPED (even Nelly has a doll now), yet are usually still "forgettable" enough to be "out" at the label's whim. They just turn off the hype machine and its over. I think Beyonce has them fooled; but she needs to make herself more scarce as to avoid the "oversaturation" point (see Sisqo). What the industry needs right now is the RETURN of the superstar to boost sales. People are tired of buying hyped up bullshit.
You're definitely onto something- yet sadly I suspect that no one will feel you, my friend... | |
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Music companies, as money-makers with shareholders etc. want sure things.
That means crap like Kelly Clarkson, Gareth Gates, N*Sync, S-Club Embryoes and the latest Neptunes produced rap "star" to come off the conveyor belt. If you can get a million 12-16 year olds to buy it, you make money. Big music companies really don't care too much for the real music lovers (like all us here!). Sales figures and talent have never been further apart in my opinion than they are today. Good music doesn't float to the surface like it used to, it's buried beneath the crap. 
@@@ Rant over! @@@ | |
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BlaqueKnight said: [color=blue:cd97439421:8a04890cb8]I don't think the problem is that "no artist is a big deal" so much as too many artists are just hype. MJ, Prince, Madonna, George Michael, Whitney Houston, and all the other 80s power pop artists actually BROUGHT IT when it came down to it. Nowadays, hyping an artist is less effective because when you hype artists like Ashanti and Lumidee who DON'T live up, it not only ruins the credibility of the media form hyping them, but it also is a bit more of a let down to the public. The public feels tricked or cheated. Since its been done so much lately, people may be becoming apathetic to "hype" period. You can only be let down so many times before you stop caring altogether. Labels started using "generic artists" or as I like to call them "disposable artists" who had some degree of talent, but could be forgotten arter their contracts were up or after the label has recouped and made a profit from them. Boys To Men is an example. Very talented guys, but I wouldn't know them on the street if they walked up and smacked me. Its a shame, too. I have two of their CDs. Labels stopped hyping the artists and started hyping the projects/products because of things like Prince vs. WB & MJ vs. Epic & George Michael vs. Sony. They hate "pop artists gone wild" in the sense that they can't control the artist. When an artist gets so big, he/she can write their own ticket (so to speak), the label has to deal with things like contract re-negotiation, star's larger demands, etc. As we all know, the bigger the star, the bigger the ego - hence the death of the superstar. Now, stars get SUPER HYPED (even Nelly has a doll now), yet are usually still "forgettable" enough to be "out" at the label's whim. They just turn off the hype machine and its over. I think Beyonce has them fooled; but she needs to make herself more scarce as to avoid the "oversaturation" point (see Sisqo). What the industry needs right now is the RETURN of the superstar to boost sales. People are tired of buying hyped up bullshit. RIGHT ON!!! you always bringing it Bro!mistermaxxx | |
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NPD313 said: Prince was more 'if'...where media wanted to know all about his sexuality and whether or not he's satan or just flat out WEIRD!  | |
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