Kiss, the flamboyant US rock band, has sold the rights to its music as well as its name, image and likeness to Pophouse, the Swedish entertainment company founded by Abba’s Björn Ulvaeus.

Pophouse plans to use the deal to create a live music show featuring avatars of the members of Kiss, similar to Abba Voyage, the London show that features digital versions of the members of the Swedish band playing their hits.

The agreement, announced on Thursday, values the artists’ share of the music rights and branding at about $300mn, according to a person familiar with its terms. Pophouse said the terms were confidential.

Pophouse hopes to keep the band in the public eye for many years after the actual members of Kiss have stopped touring. The company said the deal would “unlock new audiences and revenue streams”.

More at the source.

Remember that Gene Simmons impersonator Howard Stern used to have on?

https://youtu.be/3ZK2wkdyPOs?t=191

[Snip - luv4u]

@Hello Neighbor Are they selling at too low a price?

Punk bitches.