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Thread started 04/01/22 8:23am

MickyDolenz

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Lizzo Is Launching Shapewear

by Rachel Tashjian | Mar 30 2022 | Harper's Bazaar

a19bdb86aaae1f1327a04fb30cf9047f2213e66a.jpg
Like many people raised in the era dominated by Spanx, which placed multiple generations of women into light beige nouveau-girdles from the late 90s to the early 2000s, Lizzo has bad memories of compression garments.

“As early as I started to learn to be ashamed of my body, I was in shapewear,” the musician, who is 33, said in a video interview last week. “I was in girdles, and I was binding my stomach.” She wore garments with plastic boning, she recalled, “and it would snap halfway through school, [and] like, cut into my skin. I take it off at the end of the day, and I’m bleeding, and [the undergarment] broke skin, and I’m like, I’m in seventh grade!” She normalized it, she said. “I thought it was super normal to be that dissatisfied and that willing to hide my body.”

In the years that follow, Lizzo—who was born Melissa Jefferson—“started to discover my self-love,” and “went fully in the opposite direction.” You know: “I stopped trying to hide. I stopped wearing bras and even fucking panties.”

Then she “got into fashion,” she said, and began to think of her body in an even more pleasurable, playful, nuanced way. “I started to have fun with the shape of my body. And now that I actually enjoy my body, there’s nothing to hide.” So now she’s seeking revenge, of a kind, on the pieces that hurt her so long ago: she wants to revolutionize the shapewear industry with her own brand, Yitty.

Though the very foundation of shapewear is shame—they are garments, after all, that smooth and compress the elements of our bodies that some unknown entity deems unappealing —Lizzo believes it has the potential to be empowering. That’s the idea behind Yitty’s shapewear, she said: “It isn’t a bad thing if I’m not using it to do bad things to my body.” It’s not about making your clothing look smooth and “perfect.” “It's about you taking ownership of your physical presence, your identity in this world,” she said. “And not allowing a piece of clothing to dictate how you should feel about your body. You’re telling the piece of clothing, ‘This is how I feel about my body today.’” If you want to emphasize a “Coke bottle” shape, you can do that one day, and the next, an apple silhouette. “We’re giving the consumer the autonomy to choose different levels of compression and style. They're really the ones who are making the decisions. They’re the boss. You know, it’s in their hands.”

Wearing a hot pink t-shirt from the line, Lizzo explained how she actually developed the brand, which has been in the works for “a long time,” she said. She’s partnered with Fabletics, the active brand founded by Kate Hudson in 2013. “A lot of the technology was already built in,” she said of their selection of fabrics, which vary in compression strengths and come in a multitude of fleshtones.

Nearly everything she suggested, Lizzo said, Fabletics told her, “we already know how to do that.” She met with several other investors who didn’t grasp the scale of her vision, or offered her the chance to make a capsule. Yitty, whose first drop arrives April 12th, will include three collections to begin with: Nearly Naked, “designed to comfortably shape and firm your natural curves all day,” per a press release; Mesh Me, whose styles can be worn as underwear or outerwear; and Major Label, which comprises lifestyle pieces. Yitty’s sizing will run from a 6X to an extra small.

Most intriguing—which is to say, perhaps most revolutionary—are the clothes meant to be worn as outer garments. “I was like, I wanna create a product that, even if you see it, it’s not shameful. It’s not embarrassing. It’s actually sexy and liberating and you could take your shirt off and be like, ‘Yeah, I gotta bright ass blue bra or shaping bra or whatever underneath my shirt.’ And even if you wanna go to the club, you could take your work clothes off and you got a whole fit underneath.”

For Lizzo, the shapewear boom predates those runway trends: athleisure, she pointed out, “had been a trend, and then it became a staple. Like we dressed up to work out, but we’re not working out. And it’s a look: you put some jewelry on, a cute sneaker, a messy bun, and you go get your coffee. It’s an aesthetic. I think showing off your sexy-ass body is a good thing.” It wasn’t so long ago that yoga pants and leggings were “shocking in public.” Now they’re the aspirational uniform of every influencer and celebrity. Plus, as runway fashion continues to infiltrate fast fashion designs, bodycon dresses remain the standard shapes on sites like Shein and Fashion Nova.

Still, many fashion observers worry the industry is backtracking to an era when bodies themselves were trends. Lizzo resisted this assessment: “I, first of all, think all bodies are beautiful, and thin girls are beautiful and deserve to be models, and so do big girls and girls all in between.” But many of these silhouettes, Lizzo pointed out, clearly reference the early 2000s, when an ultra-narrow body type was promoted by the fashion industry as both aspairational and a standard. “I think that people believe that because, you know, it was popular in the early 2000s and that it was on a certain body type in the early 2000s, that it should be that way now. But that’s not true.” She recalled a friend, a size fourteen, who recently chopped the waistband off her jeans, wore the waistband as a top, and the jeans as low-rise. “I think it’s gonna be interesting to watch how we rebel,” she said, “against what they think they're doing—I think you think like, Oh, because these are the styles that are popular, now these are the bodies that have to be.

“It’s not going to go down like that.” At least in Yitty’s world.

You can take a black guy to Nashville from right out of the cotton fields with bib overalls, and they will call him R&B. You can take a white guy in a pin-stripe suit who’s never seen a cotton field, and they will call him country. ~ O. B. McClinton
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Reply #1 posted 04/05/22 8:58am

RJOrion

How about she get into shape, first
[Edited 4/5/22 9:01am]
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Reply #2 posted 04/15/22 10:14am

MickyDolenz

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new single

You can take a black guy to Nashville from right out of the cotton fields with bib overalls, and they will call him R&B. You can take a white guy in a pin-stripe suit who’s never seen a cotton field, and they will call him country. ~ O. B. McClinton
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Reply #3 posted 04/15/22 12:21pm

PJMcGee

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Couple months ago I saw an old concert of Har Mar Superstar on public TV. Not a fan, but he held my attention for a while. He had one backup singer. She had real stage presence. It took me a while to spot Lizzo, mainly because it was so unexpected, a strange context to see her in. HMS certainly provided that.
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Reply #4 posted 04/15/22 2:01pm

uPtoWnNY

RJOrion said:

How about she get into shape, first [Edited 4/5/22 9:01am]

Took the words right out of my mouth

"Sexy ass body" Really?????

disbelief disbelief disbelief disbelief disbelief disbelief disbelief

[Edited 4/15/22 14:06pm]

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Reply #5 posted 04/17/22 8:14am

kitbradley

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I understand she wants to stop body shaming so people can feel comfortable in there own skin. But it is not healthty for anyone to be morbidly obese. She is young and I dont know her medical history. She may be okay now but eventually the weight is going to cause health issues. Im all for being proud of who you are but I also believe in being healthy and avoiding illness that you can potentially control by keeping your weight down.
"It's not nice to fuck with K.B.! All you haters will see!" - Kitbradley
"The only true wisdom is knowing you know nothing." - Socrates
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Reply #6 posted 04/17/22 8:33am

MickyDolenz

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kitbradley said:

But it is not healthty for anyone to be morbidly obese.

Lizzo is not "morbidly obese". She's just plus size. Anyway she works out and dances too. I don't get this idea that fat = unhealthy and slim = healthy. A skinny person can chain smoke or snort cocaine. Was Karen Carpenter healthy? No, she died of anorexia. A bodybuilder or an athlete might be on steroids which is not healthy either. Lots of slim people exist on a fast food diet or just have a fast motabolism. There are also slender people who are diabetic like Halle Berry and Bret Michaels from Poison. B.B. King was fat the later part of his life and lived to be 89. There have been teen athletes that did not live to be an adult. There was a report a few years that one had an heart attack during a game and another from heat stroke.

You can take a black guy to Nashville from right out of the cotton fields with bib overalls, and they will call him R&B. You can take a white guy in a pin-stripe suit who’s never seen a cotton field, and they will call him country. ~ O. B. McClinton
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Reply #7 posted 04/17/22 8:57am

MickyDolenz

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It's also ironic that people talk about a Lizzo being fat and unhealthy when many entertainers were alcoholics & drug addicts. I would guess that Lizzo is more healthy than Keith Richards, Nikki Sixx, & Ozzy Osbourne was at the same age. There's even the "27 Club" thing. It seems to be said more about women, because I never heard anybody saying that the Fat Boys or Heavy D. I guess the mainstream modeling industry who for the most part push really thin Twiggy/Kate Moss types is marketing a healthy lifestyle.

You can take a black guy to Nashville from right out of the cotton fields with bib overalls, and they will call him R&B. You can take a white guy in a pin-stripe suit who’s never seen a cotton field, and they will call him country. ~ O. B. McClinton
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Reply #8 posted 04/17/22 9:58am

SolaceAHA

My main problem with all of this is not her doing it, be proud of who you are, but also own the risks, its great to talk it but you better walk it too. Those out there who pushed for legalizition of pot, theres been a 75 % rise in car accidents, hit and runs, biking accidents, since most states legalized it, and many of the accidents have been attributed to "influenced by" hmmm sounds like it did back in the day with DUI. 78% of people that died or got so ill they went on a respirator during the peak of COVID were obese, and im not talking 300 pounds I am just talking being overweight for their some just mere pounds, and this was the issue that everyone ignored, inlcuded so called doctors, they know this is the stat, and YET while people were locked down home etc... WHAT doctor every said, "While you are on this covid break, how about you change your eating habits?" NOT one did, and there in lies the BS of this whole thing called COVID, so poorly handled. I dont buy this whole shaming shit, be who you want to be, but own your own health for the things you do, be food addictions or drug addictions, or sugar or caffeine its all the same umbrella.

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Reply #9 posted 04/17/22 10:28pm

uPtoWnNY

kitbradley said:

I understand she wants to stop body shaming so people can feel comfortable in there own skin. But it is not healthty for anyone to be morbidly obese. She is young and I dont know her medical history. She may be okay now but eventually the weight is going to cause health issues. Im all for being proud of who you are but I also believe in being healthy and avoiding illness that you can potentially control by keeping your weight down.

But her whole "body positivity" mantra is bullshit and one-sided. If she was so body positive, she'd go for dudes her size instead of embarrassing herself thirsting for in-shape men. If she put serious work in instead of clout-chasing, twerking and being a minstrel show, she'd get Capt. America.

If a person wants to be lazy, undisciplined and continue bad habits, go ahead....do whatever you want, just don't whine like a b*tch if the rest of the world doesn't buy in. The world doesn't owe you understanding.

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Reply #10 posted 04/18/22 7:19am

MickyDolenz

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uPtoWnNY said:

If a person wants to be lazy, undisciplined and continue bad habits,

You can take a black guy to Nashville from right out of the cotton fields with bib overalls, and they will call him R&B. You can take a white guy in a pin-stripe suit who’s never seen a cotton field, and they will call him country. ~ O. B. McClinton
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Reply #11 posted 04/18/22 7:21am

MickyDolenz

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You can take a black guy to Nashville from right out of the cotton fields with bib overalls, and they will call him R&B. You can take a white guy in a pin-stripe suit who’s never seen a cotton field, and they will call him country. ~ O. B. McClinton
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Reply #12 posted 04/18/22 7:24am

MickyDolenz

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You can take a black guy to Nashville from right out of the cotton fields with bib overalls, and they will call him R&B. You can take a white guy in a pin-stripe suit who’s never seen a cotton field, and they will call him country. ~ O. B. McClinton
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Reply #13 posted 04/18/22 7:29am

MickyDolenz

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You can take a black guy to Nashville from right out of the cotton fields with bib overalls, and they will call him R&B. You can take a white guy in a pin-stripe suit who’s never seen a cotton field, and they will call him country. ~ O. B. McClinton
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Reply #14 posted 04/18/22 7:55am

uPtoWnNY

The hypocrisy is real....best quote from the thread;

"Girls the size of lizzo and part of the body positivity movement refused to accept that when it comes to relationships with men. It doesn't matter how they view themselves, it matters what men think and want. Any decent quality and definitely high value men do not want fat woman."

BBW Lizzo... is Only Inte... Tyler ...

[Edited 4/18/22 8:01am]

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Reply #15 posted 04/18/22 8:15am

MickyDolenz

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uPtoWnNY said:

it matters what men think and want. Any decent quality and definitely high value men do not want fat woman."

How do all those fat women get pregnant then? lol

You can take a black guy to Nashville from right out of the cotton fields with bib overalls, and they will call him R&B. You can take a white guy in a pin-stripe suit who’s never seen a cotton field, and they will call him country. ~ O. B. McClinton
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Reply #16 posted 04/18/22 8:23am

uPtoWnNY

MickyDolenz said:

uPtoWnNY said:

If a person wants to be lazy, undisciplined and continue bad habits,

FIVE years??? Yeah, right. lol

As a former fatso, I got myself together in months, not years. And when you put your business out there for all to see, folks will comment, positive and negative. If it bothers you, stay off social media, but don't act all soft and whine about it.

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Reply #17 posted 04/18/22 8:28am

MickyDolenz

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powerlifting / Olympic weightlifting



You can take a black guy to Nashville from right out of the cotton fields with bib overalls, and they will call him R&B. You can take a white guy in a pin-stripe suit who’s never seen a cotton field, and they will call him country. ~ O. B. McClinton
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Reply #18 posted 04/18/22 8:38am

MickyDolenz

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You can take a black guy to Nashville from right out of the cotton fields with bib overalls, and they will call him R&B. You can take a white guy in a pin-stripe suit who’s never seen a cotton field, and they will call him country. ~ O. B. McClinton
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Reply #19 posted 04/19/22 8:22am

StrangeButTrue

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Anyone see her host and perform on SNL? Kinda dull if you ask me.

if it was just a dream, call me a dreamer 2
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Reply #20 posted 04/19/22 10:17am

RJOrion

Mickey Dolenz apparently has a BBW workout fetish..😎
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Reply #21 posted 04/19/22 5:21pm

kitbradley

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StrangeButTrue said:

Anyone see her host and perform on SNL? Kinda dull if you ask me.

I turned it off after the first half hour. It was a rough show. Not funny at all. I saw her perform one song. That was the first time I had heard her sing. I had previously only heard her rap. It was just alright. I've heard much worse.

"It's not nice to fuck with K.B.! All you haters will see!" - Kitbradley
"The only true wisdom is knowing you know nothing." - Socrates
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Reply #22 posted 04/19/22 6:37pm

uPtoWnNY

kitbradley said:

StrangeButTrue said:

Anyone see her host and perform on SNL? Kinda dull if you ask me.

I turned it off after the first half hour. It was a rough show. Not funny at all. I saw her perform one song. That was the first time I had heard her sing. I had previously only heard her rap. It was just alright. I've heard much worse.

Wow, people still watch SNL? I haven't tuned in since the Eddie Murphy/Joe Piscopo days.

[Edited 4/19/22 18:37pm]

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Reply #23 posted 04/20/22 11:18am

onlyforaminute

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She wants to be a billionaire too. I'm not mad at her, especially if she does it. I'm sure heads will explode because she's not supposed to be able to do that. Thems against the rules.
Time keeps on slipping into the future...


This moment is all there is...
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Reply #24 posted 04/20/22 11:39am

uPtoWnNY

onlyforaminute said:

She wants to be a billionaire too. I'm not mad at her, especially if she does it. I'm sure heads will explode because she's not supposed to be able to do that. Thems against the rules.

She can do whatever she wants, but when she starts with her whining, attention-seeking, virtue-signaling act, folks are going to respond. That's what happens when you put your business out there for all to see.

Black Women Are Tired Of ...m Each ...

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Reply #25 posted 04/20/22 11:51am

onlyforaminute

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uPtoWnNY said:



onlyforaminute said:


She wants to be a billionaire too. I'm not mad at her, especially if she does it. I'm sure heads will explode because she's not supposed to be able to do that. Thems against the rules.


She can do whatever she wants, but when she starts with her whining, attention-seeking, virtue-signaling act, folks are going to respond. That's what happens when you put your business out there for all to see.




Black Women Are Tired Of ...m Each ...




But this isn't about her whining or whatever. She manufacturing a product to sell. And folks are obviously quite upset about it.
Time keeps on slipping into the future...


This moment is all there is...
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Reply #26 posted 04/20/22 12:48pm

MickyDolenz

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RJOrion said:

Micky Dolenz apparently has a BBW workout fetish..😎

No, I just think fat shaming is not nice. I have relatives that are big and I don't appreciate that. Also that someone being plus size or fat does not necessarily mean they are out of shape or can't do any physical activity. Fred Berry & Heavy D were both big and still could dance. There's plus size ballet dancers, yogis, & personal trainers too.

You can take a black guy to Nashville from right out of the cotton fields with bib overalls, and they will call him R&B. You can take a white guy in a pin-stripe suit who’s never seen a cotton field, and they will call him country. ~ O. B. McClinton
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Reply #27 posted 04/20/22 1:20pm

uPtoWnNY

MickyDolenz said:

RJOrion said:

Micky Dolenz apparently has a BBW workout fetish..😎

No, I just think fat shaming is not nice. I have relatives that are big and I don't appreciate that. Also that someone being plus size or fat does not necessarily mean they are out of shape or can't do any physical activity. Fred Berry & Heavy D were both big and still could dance. There's plus size ballet dancers, yogis, & personal trainers too.

Why is fat shaming to wom...commit ...

Lizzo ADMITS She's TIRED ...FUSING ...

[Edited 4/20/22 13:25pm]

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Reply #28 posted 04/20/22 1:44pm

MickyDolenz

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uPtoWnNY said:

Why is fat shaming to wom...commit ...

Lizzo ADMITS She's TIRED ...FUSING ...

I'm not going to watch/read that. Anybody can find a video or article to prop up their view, like neo-nazi videos or Fox News. lol That does not change that I think fat shaming is not nice. You're just negative and that's all you do.

You can take a black guy to Nashville from right out of the cotton fields with bib overalls, and they will call him R&B. You can take a white guy in a pin-stripe suit who’s never seen a cotton field, and they will call him country. ~ O. B. McClinton
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Reply #29 posted 04/20/22 2:29pm

uPtoWnNY

MickyDolenz said:

uPtoWnNY said:

Why is fat shaming to wom...commit ...

Lizzo ADMITS She's TIRED ...FUSING ...

I'm not going to watch/read that. Anybody can find a video or article to prop up their view, like neo-nazi videos or Fox News. lol That does not change that I think fat shaming is not nice. You're just negative and that's all you do.

Some folks are soft and need reality sugar-coated for them such as yourself, others can handle it. I'm thankful for tough relatives/friends who let me know my weight was getting out of control.

Be whatever you want, but the world doesn't give a fuck about your feelings and doesn't owe you understanding. Folks who grew up where I did understand this.

[Edited 4/20/22 14:42pm]

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