In a new interview with The New York Times, MTV president Chris McCarthy reveals that the new TRL will premiere in October (yes, as in less than three months from now!), with construction on a new Times Square studio currently underway. The show will air daily in an hour-long format, to be hosted by five relatively unknown VJs including rapper and comedian DC Young Fly and Chicago radio personality Erik Zachary.

The original series, first launched as Total Request in 1997 with host Carson Daly, was officially branded as TRL in the fall of 1998. Daly stepped down as host in 2003, to be replaced by a revolving door of VJs including Damien Fahey and One Tree Hill‘s Hilarie Burton. The show was ultimately cancelled in Nov. 2008, concluding with a three-hour Total Finale Live special that brought back Daly for one last countdown.

In addition, McCarthy also revealed that the network’s iconic Moon Man trophy will now be known as the Moon Person, to reflect the new gender neutral categories at its annual awards broadcasts, including the VMAs, airing Sunday, Aug. 27 with host Katy Perry.


http://tvline.com/2017/07...ober-2017/

It is a frickin' statue.

.

Men are so 1900s, the moon landing is as fake as all the talent on MTV.

.

One thing to look forward to is watching these talented kids explain their amazing songs on TRL, should be amazing. Live cable TV in 2017, can you believe it?

[Edited 7/31/17 7:23am]

Much more excited about this than American Idol coming back!

MTV grasping at straws in order to stay relevant. Their ratings are low and nobody watches the channel or award show anymore. Audiences have other platforms they use to watch videos and get music in today's generation. Its a very different climate today and in order for a revamp of TRL to be successful they would have to focus on other things besides just music to attract a dedicated audience for the show. MTV screwed over itself when they abandoned music as their main focus. Its 15 years too late to try to make music the focus again lol

YouTube has become the new MTV.

MTV is irrelevent.

mjscarousal said:

MTV grasping at straws in order to stay relevant. Their ratings are low and nobody watches the channel or award show anymore. Audiences have other platforms they use to watch videos and get music in today's generation. Its a very different climate today and in order for a revamp of TRL to be successful they would have to focus on other things besides just music to attract a dedicated audience for the show. MTV screwed over itself when they abandoned music as their main focus. Its 15 years too late to try to make music the focus again lol

You have no idea what you're talking about when it comes to elucidating the inherent qualities of
music and making distinctions between what is "good" art or "bad" art, but here, you are point,
even though I think it's coincidentally:

“It’s not as clear that you can rely exclusively on music they way the network did back in the 1980s,
when you had far fewer sources of music,” Dix* says, alluding to the fact that the ability to consume
music digitally has taken away some of MTV’s audience.

But that isn’t stopping new president Sean Atkins from his plans to bring music back to MTV, in-
cluding through MTV Unplugged, a program that dates back to the 1980s and airs special acoustic
performances. A new series, Wonderland, will feature live performances, and the network will also
launch a music competition series.

“What I'm most excited about, what attracted me personally coming back to MTV, is that we're going
to bring back music as our muse at the network," Atkins said at the network’s upfront in April.

The network must also invest in high quality content (not the reality content that has sent MTV into a
decline) to bolster the new music programming. As streaming services like Netflix and Amazon, as
well as networks like FX, have shown, this expensive content can really pay off.

- taken from this source.

* (James Dix is a senior analyst covering media for Wedbush Securities)

LittleBLUECorvette said:

Moonperson Award lol.

The moon is generally considered to be female isn't it? So do like Heartbreak Hotel and call the award "this person" award or "itperson" award.

Bringing TRL back, huh? This announcement is making me sleepy....ZZZZzzzzzzzz.

Who in their right mind these days are going to turn on a television to watch this? Do that many people even still own tv's with all these mobile gadgets? It would make more sense to create an app or netflix like thing and do this if they are serious. The youth of 1997 are nothing like the consumers of 2017, not even economically. TRL came out at a time younger people had more money in their pockets to buy CD's in mass quantities like we saw with over million sales in first week with mainstream artists in that time period, which I'm sure TRL played a role in as well getting the audience to buy. Now it would make more sense if TRL was to benefit itunes, tidal or something and they did some kind of partnership where TRL is used as a platform to bring in the dollars to increase (non CD) music sales/units

The most profitable music right now in the US is probably country, and a TRL like cable show for that audience would be more efficient in this day and age since that audience still buys CD's....

[Edited 8/2/17 10:55am]

alphastreet said:

The most profitable music right now in the US is probably country, and a TRL like cable show for that audience would be more efficient in this day and age since that audience still buys CD's....

There's CMT, TNN, & TCN for the country audience, so they would have no need to watch MTV. It's not a music only network, but RFD has country and polka music shows. They also show reruns of Pop Goes The Country, Hee Haw, and Ralph Emery's interview show. RFD mostly has traditional country music though, not really the modern hit country.

2017 VMA's