After many months of rumors, Apple finally confirmed what many users have long expected — the company is indeed shutting down Beats Music, effective Nov. 30. Current users will be asked to migrate their accounts over to Apple Music. Most industry observers predicted that this consolidation move was just a matter of time after the June 30 launch of Apple Music.
A notice on the Beats Music support page reads, “Beats Music ends on November 30. Your subscription will be cancelled, but you can move your picks and preferences over to Apple Music right now. All the pros that curated music for you are still crafting more amazing experiences. Plus, on Apple Music, you’ll get even better recommendations based on music you already listen to and love, 24/7 global radio with Beats 1, exciting material from your favorite artist, and more.” As Fast Company notes, “Although Apple will continue to manufacture and sell Beats hardware, the iconic brand is officially out of the streaming game.” Adding to the handwriting on the wall — Beats Music had stopped signing up new users shortly after Apple Music’s launch. As Variety reports, “The reason that Beats Music was still up and running was largely its Android app, which Apple Music didn’t offer at launch. However, this week, Apple filled this gap, making it possible to finally retire Beats Music.”

f you have a dream about creating a startup and having it bought out by Apple for a huge profit, you’re not alone in counting the potential coins.

According to Fortune magazine, Apple has taken over nearly three dozen small companies in the last two years alone. When Apple buys out companies, it takes their information, scavenges the technology and the company most likely disappears. The latest Apple acquisition to face an Apple takeover and disassembling is quite surprising, not so much because it’s being stripped down, but because it took so long. Hence the end of Beats Music.

The highly(over) hyped Beats Music, which started out as Beats By Dre, was bought out by last year by Apple for approximately $3 billion dollars. Instead of shutting down quickly and quietly, Apple let the music service continue on, learning what it could, learning from the technology and experience, and launching Apple Music earlier this year with many of the same services and offerings. Beats music subscriptions will all officially end on November 30th although the physical electronics portion of the Beats brand is going to remain for the time being. (Translation, probably not for long in the current form.)

Some of the other companies Apple has taken over include the camera company, Linx, an audio streaming company along with Swell, a book recommendation service. Soon after the takeovers, the companies were dismantled and their profiles erased from the Internet. Post takeover, many employees end up job hunting or filing for unemployment compensation while higher ranking executives end up working at Apple with huge paychecks followed by huge buyouts.

With that said, Apple’s goals become quite apparent. When AuthenTec became a clear leader in biometric technology, Apple quickly bought them out, shut down the company, and used their research and development to create its Touch ID sensors. Not only did this save Apple a lot of time and money in research and development, but it put the competition, like Android, in the lurch leaving them without a biometric tech supplier.

Granted, Apple is not the only one to do this, Google, Facebook, Microsoft, and other big players are famous for buying and hiding tech in order to save the coins and stay at the top of the game. However, Facebook took over Instagram and WhatsApp, both still maintain their identity.

Apple simply buys the competition to handicap it or use their information and operations to their benefit. If you sell your company to Apple or work for a company Apple acquires, live beneath your means ASAP and you better be ready to find a new job unless you are Dr. Dre and his executive friends.

This all means that the hype was all planned and Apple knew what they were going to do before think was dry. RIP Beats Music until your divine resurrection gives way to another name and monthly subscriber fee.

Now thats gangsta. Sidebar who signs up for this stuff?

Wow Apple nows how to do business, and get rid off competition.

Microsoft Inc. functioned the same way that Apple is handling things today, buying out all industry/tech competitors within their sight! Corporate cannibalism seems to be an effect of capitalism, I guess!

Germanegro said:

Microsoft Inc. functioned the same way that Apple is handling things today, buying out all industry/tech competitors within their sight! Corporate cannibalism seems to be an effect of capitalism, I guess!

Unfortunately.

On Wednesday, Anita Baker took to Twitter to call out Apple Music for stealing her music.

The problem arose when the media giant tweeted an advertisement for her 80s classics … despite the fact that Baker claims they don’t have the rights to her songs.

“Dearest @AppleMusic… You have no digital licensing agreements 4 any of my compositions. kinda arrogant 2 advertise on my Twitter…” she tweeted out.

She then continued, “Piracy & attempted theft of my catalog is one of many things u will read about… Happens all day long. Artists Create/TheyTake… #CorporatePiracy #CopyrightInfringement#TheftOfIntellectualProperty…”

“Not even a battle… Small artists who need the revenue can’t really even say anything,” she added.

Well y’all, Auntie Anita is not here for games.