7TH & 6TH UPDATE, Monday 4:30PM after 6:30 AM post with chart: Universal/Legendary’s Straight Outta Compton steamrolled its initial $40M-$50M projections this weekend with a $60.2M opening, easily making it the fifth-highest August opener ever. Rival distributors always knew that the F. Gary Gray-directed-film was going to overperform; it was a similar vibe they had during the weekend that American Sniper went wide.

Straight Outta ComptonEven more impressive, the musical biopic about hip-hop group N.W.A posted a FSS in tentpole territory, pegging ahead of such August openings as M. Night Shyamalan’sSigns ($60.1M), Rise Of The Planet Of The Apes ($54.8M) and G.I. Joe: The Rise Of Cobra ($54.7M). Compton‘s weekend also outstrips the first weekends of such 2015 summer tentpoles as Ant-Man ($57.2M) and Mission: Impossible – Rogue Nation ($55.5M), which were playing in close to 1,200 more venues than the biopic’s 2,757-theater count. Compton attributes its success to a marketing campaign that married an aggressive social media campaign by the film’s talent and prolific producers along with recording industry tie-ins from Dr. Dre’s Beats and Interscope Records. During the 1980s and 1990s, music was always a key ancillary and marketing tool, particularly with song tie-ins. We occasionally see this nowadays, but Uni clearly has not forgotten about how powerful recording industry tie-ins are: Remember, the studio strategically used Beyonce’s Instagram to tease the first trailer, which yielded 100M views across all platforms.

compton albumAs reported yesterday, Compton reps record openings for producer-director Gray and producers Ice Cube, Dr. Dre, Scott Bernstein and EP Will Packer. Legendary co-financedCompton, which carries an estimated cost of $29M before distribution and marketing expenses. UTA packaged Compton with its clients Gray, Ice Cube, Packer, producer Matt Alvarez; thesps Paul Giamatti, Jason Mitchell, O’Shea Jackson Jr.; and DP Matthew Libatique. Disney/Marvel’s Guardians Of The Galaxy owns the title as the biggest August opener of all time with $94.3M. Industry estimates originally figured that Compton would be off 20% from its Saturday B.O. of $19.4M, however it only slipped 13% yesterday, raking in $16.5M. Compton had the second biggest theater average among all films this weekend with $21,835, just behind Fox Searchlight’s Mistress America which minted $23.302 at four venues or a FSS of $93,206.

1). Straight Outta Compton (UNI), 2,757 theaters / 3-day cume: $60.2M / Per screen average: $21,835 / Wk 1

2). Mission: Impossible-Rogue Nation (PAR), 3,700 theaters (-288)/ 3-day cume: $17.2M (-40%)/ Per screen: $4,645 / Total Cume: $138.3M/ Wk 3

3). Man From U.N.C.L.E (WB), 3,638 theaters /3-day cume: $13.4M / Per screen: $3,689 / Wk 1

4). Fantastic Four (FOX), 4,004 theaters (+9)/ 3-day cume: $8.2M (-68%)/ Per screen: $2,040 / Total Cume: $42.1M /Wk 2

5). The Gift (STX), 2,503 theaters (0) /3-day cume: $6.5M (-45%)/ Per screen: $2,601 / Total Cume: $23.6M /Wk 2

6). Ant-Man (DIS), 2,306 theaters (-604) / 3-day cume: $5.5M (-31%)/ Per screen: $2,382 / Total cume: $157.5M / Wk 5

7). Vacation (WB), 3,088 theaters (-342)/3-day cume: $5.2M (-42%) / Per screen: $1,679 / Total cume: $46.7M /Wk 3

8). Minions (UNI), 2,640 theaters (-483)/ 3-day cume: $5.1M (-31%)/ Per screen: $1,950 /Total Cume: $312.9M / Wk 6

9). Ricki And The Flash (SONY), 2,064 theaters (+461) / 3-day cume: $4.6M (-31%)/ Per screen: $2,207 / Total cume: $14.6M / Wk 2

10). Trainwreck (UNI), 1,998 theaters (-527)/ 3-day cume: $3.8M (-38%)/ Per screen: $1,920 / Total cume: $98M/ Wk 5