independent and unofficial
Prince fan community
Forum jump
Forums > Music: Non-Prince > $$$$JANETJACKSON$$$$
« Previous topic  Next topic »
  New topic   Printable     (Log in to 'subscribe' to this topic)
Author

Tweet     Share

Message
Thread started 06/12/15 6:31am

jdhj76

avatar

$$$$JANETJACKSON$$$$

Why Janet Jackson's Musical Comeback Makes A Lot Of Financial Sense

Just a few weeks ago, Janet Jackson, one of the most celebrated artists of all time, announced her return after a seven year hiatus from recording music. Now 49, the singer faces a different landscape than she’s used to, and her comeback could have been an uphill battle…but in typical Jackson form, she’s doing things her own way, and it actually might end up being a great business decision.

She’s In Charge
For the first time in her career, it looks like Janet is going to be in charge of the entire album recording and release process. Instead of working with a major label as she has always done throughout her many years as a globally-adored star (after disappointing sales of her last album, Discipline, she and Island Records parted ways), Janet has started her own label, Rhythm Nation. The company gets its name from her fourth album, which remains one of her best sellers (thanks to the four number one hits that were released off of it). She has partnered with BMG to distribute the album, meaning she doesn’t have to worry about actually getting the record out there to consumers…she just has to make it.

NEW YORK, NY – FEBRUARY 06: Janet Jackson attends the amfAR New York Gala to kick off Fall 2013 Fashion Week at Cipriani Wall Street on February 6, 2013 in New York City. (Photo by Bryan Bedder/Getty Images for FIJI Water)


By owning the label that will be releasing her upcoming eleventh studio album, Janet is not only paying for all the costs associated with recording and promoting an album herself, she’ll be reaping almost all of the benefits. While album sales aren’t what they used to be, she’s going to take home a much higher percentage of each sale than she likely ever has, as there are fewer people taking pieces of the pie. If she doesn’t overspend on production, making a profit could be easy.

It’s A Great Excuse To Tour
Somebody as massively popular as Janet Jackson doesn’t really need to produce new material in order to venture out on a worldwide trek, but it does give her a great excuse to do so. Touring is where most of an artist’s money comes from these days, and a star like Janet can command hundreds of thousands per night. There are only so many “Greatest Hits” shows a singer can do before it feels like selling out, so even if she only performs a few new cuts, touring under the guise of promoting a new record is a tried and true route to a financially successful year.

She’s Got Nothing To Prove
At the end of the day, little to nothing is riding on the success of the album itself. If she manages things correctly, nobody will judge her should the record flop commercially. Janet is already one of the most successful pop icons of all time in every sense, and her legacy is not riding on how well a later record performs. If she focuses on creating a well-crafted album that has integrity and meaning, instead of reaching for top ten hits and blockbuster sellers, her fans will appreciate it, and she won’t be lambasted in the media as some other older pop stars are. It’s tough to be on top of the charts and all over radio after so many decades, but really great music knows no age, and can come from anywhere.

"THINK OUTSIDE THE BOX"
  - E-mail - orgNote - Report post to moderator
Reply #1 posted 06/13/15 11:26am

BobGeorge909

avatar

I think this comeback is gonna blow as much as her vocals do.

Especially if T & J aren't in the picture. They made her....with the help of her last name.
  - E-mail - orgNote - Report post to moderator
Reply #2 posted 06/13/15 3:50pm

BlackCat1985

avatar

Great article! I'm looking forward to this album. I haven't brought any new music in quite awhile. I love the fact that she is taking it into her own hands. It's like she said the hell with a record label. I'll just create my own shit. And that she did!! Go Janet Go!!
BlackCat1985
  - E-mail - orgNote - Report post to moderator
Reply #3 posted 06/14/15 8:57am

luvsexy4all

BobGeorge909 said:

I think this comeback is gonna blow as much as her vocals do. Especially if T & J aren't in the picture. They made her....with the help of her last name.

oh yes

  - E-mail - orgNote - Report post to moderator
Reply #4 posted 06/14/15 9:57am

Ego101

Good Gawd!

You broke it down like James Brown! lol

BobGeorge909 said:

I think this comeback is gonna blow as much as her vocals do. Especially if T & J aren't in the picture. They made her....with the help of her last name.

  - E-mail - orgNote - Report post to moderator
Reply #5 posted 06/14/15 4:43pm

jdhj76

avatar

BlackCat1985 said:

Great article! I'm looking forward to this album. I haven't brought any new music in quite awhile. I love the fact that she is taking it into her own hands. It's like she said the hell with a record label. I'll just create my own shit. And that she did!! Go Janet Go!!

AMEN!

"THINK OUTSIDE THE BOX"
  - E-mail - orgNote - Report post to moderator
Reply #6 posted 06/14/15 5:01pm

avasdad

commercially, Janet has been irrelevant for the last 15 years...which means she was 32 yrs old... Fact of the matter is, radio and TV will not push an almost 50 year old artist, my 15 yr old doesnt even know any of Janet Jackson music...

  - E-mail - orgNote - Report post to moderator
Reply #7 posted 06/15/15 5:24am

jdhj76

avatar

avasdad said:

commercially, Janet has been irrelevant for the last 15 years...which means she was 32 yrs old... Fact of the matter is, radio and TV will not push an almost 50 year old artist, my 15 yr old doesnt even know any of Janet Jackson music...

Honestly, it amazes me how people cannot and WILL not get off this whole "irrelevant" topic. Artists in the caliber of Janet, etc. will ALWAYS have relevance, in and of the fact that they are ICONS. She doesn't need to latch onto relevance like these new artists out here today, most of which won't even be around in 15-20 years. There will ALWAYS be a hunger for her music, simply b/c of her iconic status alone. She has paid her dues, and owes nothing but to show her fans a good time. And maybe you should expose your 15 yr old to her music....GOOD music, instead of this crap spewing out of the airwaves today. smile

"THINK OUTSIDE THE BOX"
  - E-mail - orgNote - Report post to moderator
Reply #8 posted 06/15/15 7:15am

JanetSerbia

avasdad said:

commercially, Janet has been irrelevant for the last 15 years...which means she was 32 yrs old... Fact of the matter is, radio and TV will not push an almost 50 year old artist, my 15 yr old doesnt even know any of Janet Jackson music...

She was 35 when she had her last No. 1 hit, and over 40 when she had her last No. 1 album and Top 20 hit (without any featuring young artist in it). Janet will never be irrelevant.

  - E-mail - orgNote - Report post to moderator
Reply #9 posted 06/15/15 4:17pm

SEANMAN

avatar

JanetSerbia said:

avasdad said:

commercially, Janet has been irrelevant for the last 15 years...which means she was 32 yrs old... Fact of the matter is, radio and TV will not push an almost 50 year old artist, my 15 yr old doesnt even know any of Janet Jackson music...

She was 35 when she had her last No. 1 hit, and over 40 when she had her last No. 1 album and Top 20 hit (without any featuring young artist in it). Janet will never be irrelevant.

Exactly. Janet's relevance is in the new generation of pop artists who emultate her style on a regular basis, whether intentionally or subconsciously.

"Get up off that grey line"
  - E-mail - orgNote - Report post to moderator
Reply #10 posted 06/16/15 6:25am

Militant

avatar

moderator

lock

Plz discuss all the Janet news in here. http://prince.org/msg/8/416918

  - E-mail - orgNote - Report post to moderator
  New topic   Printable     (Log in to 'subscribe' to this topic)
« Previous topic  Next topic »
Forums > Music: Non-Prince > $$$$JANETJACKSON$$$$