With social media still buzzing about last night’s BET Awards, attention has slowly been turning towards the show’s performance commercially.
Hyped in earnest thanks to an all-star Janet Jackson tribute and a Bad Boy reunion, would the excitement translate into commendable numbers for the network?
Per newly published stats, the answer is a resounding yes!
Details below…
TV By The Numbers reports that the BET Awards 2015 block of programming was watched by nearly 12 million people.
Aired simultaneously on BET and Centric, the ratings breakdown read as:
* BET Pre-Show (6-8 p.m. EST) – 1.9 million viewers.
* BET Awards 2015 (8 p.m. – 11:50 p.m. EST) – 6.5 million viewers.
* BET Post-Show (11:50 p.m.-12:54 a.m. EST) – 3.4 million viewers.
Last night’s live premiere of the main show (which featured singer Ciara, pictured above) now sits as Cable’s #1 Award Show of the year so far.
The numbers really re-affirm the power in the BET brand. For, year in and out, the show continues to close the ratings gap between rivals that sit on mainstream networks (see: MTV VMA’s and Billboard Awards).
Congrats to all involved. Thanks to Janet!
http://thatgrapejuice.net/2015/06/the-ratings-are-bet-awards-delivers-blockbuster-numbers/