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Thread started 01/16/15 7:58am

HAPPYPERSON

'U Can't Touch This' at 25: Remembering MC Hammer's Breakthrough Single

By Kenneth Partridge | January 13, 2015 12:10 PM ESTM.C. Hammer

Of course, "U Can't Touch This" never would have happened without Rick James, whose "Super Freak" Hammer sampled liberally in producing the track. While the wholesale recycling of James' 1981 hit rubbed some critics the wrong way (and lead to a copyright lawsuit settled out of court), Hammer's strategy was ingenious. By piggybacking on a well-known hit, he was already halfway toward getting folks' attention. Once he threw in those trademark genie pants, some aerobic dance moves, and a memorable catchphrase, he, like fellow 1990 hero Parker Lewis, couldn't lose.

When "U Can't Touch This" began its climb to No. 1 on the Billboard Hot Rap Songs chart and No. 8 on the Billboard Hot 100 -- a placement it surely would have surpassed had Capitol released the tune as a cassingle and not simply a 12-inch vinyl record -- Hammer was already an underground phenom. He'd sold more than 60,000 copies of his self-released debut--later repackaged as his first proper album, Let's Get It Started--and scored three top-five rap singles.

He was legit, in other words, and despite that clean-cut, non-thuggish image that served him so well, he was no major-label construct. This was an Oaktown mover and shaker who'd grown up in the projects, started his own label, and hung out with Suge Knight back in the '80s, before Knight founded Death Row Records.

Hammer was no softie, and yet he didn't feel the need to prove himself with gangsta posturing. On "U Can't Touch This," as he spends five verses talking about how dope a rhymer and dancer he is, he's smiling all the while, pushing a natural confidence that neither wavers nor reads as arrogant. It's like he's bragging with you, not at you.

"It feels good, when you know you're down," Hammer raps in the first verse, secure in the fame he's earned by honing his dance moves and putting together a Vegas-worthy live show he'd continue to expand on as his notoriety grew. Here was a guy who'd gone from selling records out of his trunk to grinding up on Barbie in toy aisles across America. He wasn't about to phone anything in.

Unfortunately, hip-hop's law of perpetual motion is immutable, and Hammer's moment couldn't last forever. While "U Can't Touch This" propelled the albumPlease Hammer, Don't Hurt 'Em to the top of the Billboard 200, the rapper saw decreased sales with his follow-up, 1991's Too Legit to Quit, which bowed at No. 2. His next LP, the gangsta reboot The Funky Headhunter, fell shy of the top 10, and while the controversial "Pumps and a Bump" video proved he could fill a pair of speedos, his days filling arenas were over.

Still, Hammer has remained in the public eye, serving first as a cautionary tale following his public declaration of bankruptcy and then branching out into preaching, reality TV, and managing MMA fighters. Ever the entrepreneur, he's long been active in online ventures and social media, and he's continued making music. At the tail end of 2014, he released the single "Don't Go" via a Twitter scheme requiring fans to share "a passing Twitter conversation with the artist himself," as Billboard reported.

The years have also brought vindication, as Hammer's once-derided willingness to turn himself into a product has become standard procedure in the rap game. Artistically, his combo of shiny clothes and jacked '80s hooks has proved lucrative for plenty of artist-producer disciples, most notably Puff Daddy.

Being ahead of your time doesn't guarantee a lasting career, but if nothing else, Hammer's luck, talent, timing, and sweet pants resulted in a hip-hop anthem time can't touch.

http://www.billboard.com/articles/columns/the-juice/6436624/u-cant-touch-this-25-anniversary-mc-hammer?utm_source=twitter

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Reply #1 posted 01/16/15 8:39am

TheGoldStandar
d

If anything, he can be remembered for his daring theft of "Super Freak", possibly the beginning of the end for sampling and underground/non-mainstream rap music. Both a premonition and a pariah in many uncomfortable ways. Not sure I can put my finger precisely on what but there is something remarkably insincere about MC Hammer.

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Reply #2 posted 01/16/15 9:00am

MickyDolenz

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[Edited 1/16/15 9:02am]

You can take a black guy to Nashville from right out of the cotton fields with bib overalls, and they will call him R&B. You can take a white guy in a pin-stripe suit who’s never seen a cotton field, and they will call him country. ~ O. B. McClinton
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Reply #3 posted 01/16/15 9:46am

Scorp

TheGoldStandard said:

If anything, he can be remembered for his daring theft of "Super Freak", possibly the beginning of the end for sampling and underground/non-mainstream rap music. Both a premonition and a pariah in many uncomfortable ways. Not sure I can put my finger precisely on what but there is something remarkably insincere about MC Hammer.

this all time hijacking of a song that was created just 9 years earlier is a major reason, if the main reason why sampling grew way outta hand

then sampled Prince's When Doves Cry for his song PRAY

the Jackson Five's Dancing Machine

and the Chi-Lites Have You Seen Her....

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Reply #4 posted 01/16/15 10:16am

Cinny

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While Rick James, Prince, Jackson 5, Chi-Lites were all soul acts, he lifted their respective huge pop hits for his breakthrough singles, and that was never standard in hip hop. In fact, this is the main difference between his own 1988 album and 1990's diamond-selling Please Hammer, Don't Hurt 'Em. Hammer also had a very good rapport with the producers of MTV and hosts of Yo! MTV Raps, which he provided exciting videos for. I know it was very magnetic when I was 9. biggrin I saw M.C. Hammer on the tour for that album. lol

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Reply #5 posted 01/16/15 10:22am

TheGoldStandar
d

Cinny said:

While Rick James, Prince, Jackson 5, Chi-Lites were all soul acts, he lifted their respective huge pop hits for his breakthrough singles, and that was never standard in hip hop. In fact, this is the main difference between his own 1988 album and 1990's diamond-selling Please Hammer, Don't Hurt 'Em. Hammer also had a very good rapport with the producers of MTV and hosts of Yo! MTV Raps, which he provided exciting videos for. I know it was very magnetic when I was 9. biggrin I saw M.C. Hammer on the tour for that album. lol

.

Cinny in your O did Hammer start that standard? I'm thinking OPP, Salt N Pepa Tramp, even Ice Ice Baby etc. all were really just raps over loop/sample from hit songs around that era.

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Reply #6 posted 01/16/15 10:34am

Scorp

Cinny said:

While Rick James, Prince, Jackson 5, Chi-Lites were all soul acts, he lifted their respective huge pop hits for his breakthrough singles, and that was never standard in hip hop. In fact, this is the main difference between his own 1988 album and 1990's diamond-selling Please Hammer, Don't Hurt 'Em. Hammer also had a very good rapport with the producers of MTV and hosts of Yo! MTV Raps, which he provided exciting videos for. I know it was very magnetic when I was 9. biggrin I saw M.C. Hammer on the tour for that album. lol

Rick James sure didn't feel that way because he sued Hammer for coyright infringement lol

he didn't have to sample the work of those four acts to raise those songs prominence......they were already classics

he sampled them to use their music to enhance his own musical presentation.... lol

There's no way PRAY was better than WHEN DOVES CRY lol

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Reply #7 posted 01/16/15 11:33am

Cinny

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TheGoldStandard said:

Cinny said:

While Rick James, Prince, Jackson 5, Chi-Lites were all soul acts, he lifted their respective huge pop hits for his breakthrough singles, and that was never standard in hip hop. In fact, this is the main difference between his own 1988 album and 1990's diamond-selling Please Hammer, Don't Hurt 'Em. Hammer also had a very good rapport with the producers of MTV and hosts of Yo! MTV Raps, which he provided exciting videos for. I know it was very magnetic when I was 9. biggrin I saw M.C. Hammer on the tour for that album. lol

.

Cinny in your O did Hammer start that standard? I'm thinking OPP, Salt N Pepa Tramp, even Ice Ice Baby etc. all were really just raps over loop/sample from hit songs around that era.

U Can't Touch This came out late '89 I think, and the album dropped early '90, so it kinda preceded all of that. Of course, there were mega rap hits before that used white rock hits to get over (Fat Boys covering "Wipeout", "Louie Louie", and "The Twist" or Salt N Pepa covering "Twist And Shout") but M.C. Hammer went out and here he was in 1990 with hits based on mostly '80s pop-soul hooks. He never caught as much flack as Vanilla Ice, but they are pretty much one in the same formula-wise.

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Reply #8 posted 01/16/15 1:35pm

scorp84

Couldn't care less about the "sampling" argument. At the end of the day, he was collaborating with a member of Con Funk Shun on almost all of his tracks anyways lol MC Hammer out on a show and as far as entertainment value, stood head and shoulders above the rest of his rap contemporaries.
[Edited 1/16/15 13:38pm]
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Reply #9 posted 01/17/15 5:39am

Scorp

scorp84 said:

Couldn't care less about the "sampling" argument. At the end of the day, he was collaborating with a member of Con Funk Shun on almost all of his tracks anyways lol MC Hammer out on a show and as far as entertainment value, stood head and shoulders above the rest of his rap contemporaries. [Edited 1/16/15 13:38pm]

I care about that sampling.........1990 occured during a time where there existed an entire body of classing songs, or songs from years past to sample, now that just about everything has been sampled out, and when it gets to that point, the samples or being sampled

when the well runs dry, when it's all she wrote, what do we have then..........nothing left

because the artists who have relied on sampling wind up w/no music of their own

that's pretty much what happened to Hammer in the grand scheme artistically

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Reply #10 posted 01/17/15 9:45am

MickyDolenz

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Using other songs has been there since the beginning of hip hop. Sampling isn't much different than having a band replay funk & disco songs like Sugarhill Records. Turntable scratching used breaks from records. Sampling just cut out the middleman. lol Many rap songs used James Brown records years before U Can't Touch This. If you watch Stevie Wonder on the Cosby Show, he was sampling the Huxtables voices, and that was in 1986. It has been said that Stevie helped to popularize samplers as that was the first time some future users became aware of it and the Cosby Show was really big at the time. Robert Plant sampled his own group Led Zeppelin in his solo song Tall Cool One. Sampling did sort of get rid of the DJ in the average rap act, when they were often the focus like Grandmaster Flash, DJ Jazzy Jeff, Jam Master Jay, Hurricane, Rock Master Scott, etc. Sampling isn't really that different than what some acts did long before there was hip hop. There's been many copycat and soundalike tunes since the recording industry began. Whenever something became popular, the labels would sign similar acts, whether it was Bing Crosby style crooners, doo wop acts, girl groups, rockabilly acts, Beatle clones, disco, hair metal, etc.

You can take a black guy to Nashville from right out of the cotton fields with bib overalls, and they will call him R&B. You can take a white guy in a pin-stripe suit who’s never seen a cotton field, and they will call him country. ~ O. B. McClinton
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Reply #11 posted 01/17/15 10:07am

Scorp

MickyDolenz said:

Using other songs has been there since the beginning of hip hop. Sampling isn't much different than having a band replay funk & disco songs like Sugarhill Records. Turntable scratching used breaks from records. Sampling just cut out the middleman. lol Many rap songs used James Brown records years before U Can't Touch This. If you watch Stevie Wonder on the Cosby Show, he was sampling the Huxtables voices, and that was in 1986. It has been said that Stevie helped to popularize samplers as that was the first time some future users became aware of it and the Cosby Show was really big at the time. Robert Plant sampled his own group Led Zeppelin in his solo song Tall Cool One. Sampling did sort of get rid of the DJ in the average rap act, when they were often the focus like Grandmaster Flash, DJ Jazzy Jeff, Jam Master Jay, Hurricane, Rock Master Scott, etc. Sampling isn't really that different than what some acts did long before there was hip hop. There's been many copycat and soundalike tunes since the recording industry began. Whenever something became popular, the labels would sign similar acts, whether it was Bing Crosby style crooners, doo wop acts, girl groups, rockabilly acts, Beatle clones, disco, hair metal, etc.

I'm very aware of this.....

you could see where it was all going to lead, the proliferation of sampling went extreme by 1990

I'm not just refering to rap acts by 1990, artists from all genres were either sampling or interpolating......

it's to the point now where there is practically nothing else to sample

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Reply #12 posted 01/17/15 10:27am

Cinny

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MickyDolenz said:

Using other songs has been there since the beginning of hip hop. Sampling isn't much different than having a band replay funk & disco songs like Sugarhill Records. Turntable scratching used breaks from records. Sampling just cut out the middleman. lol Many rap songs used James Brown records years before U Can't Touch This. If you watch Stevie Wonder on the Cosby Show, he was sampling the Huxtables voices, and that was in 1986. It has been said that Stevie helped to popularize samplers as that was the first time some future users became aware of it and the Cosby Show was really big at the time. Robert Plant sampled his own group Led Zeppelin in his solo song Tall Cool One. Sampling did sort of get rid of the DJ in the average rap act, when they were often the focus like Grandmaster Flash, DJ Jazzy Jeff, Jam Master Jay, Hurricane, Rock Master Scott, etc. Sampling isn't really that different than what some acts did long before there was hip hop. There's been many copycat and soundalike tunes since the recording industry began. Whenever something became popular, the labels would sign similar acts, whether it was Bing Crosby style crooners, doo wop acts, girl groups, rockabilly acts, Beatle clones, disco, hair metal, etc.

There was sampling before M.C. Hammer, but it was much bolder to lift Rick James signature 1981 pop hit with the push hip hop was already getting by the end of the 1980s, and I think that was a formula that the rest of M.C. Hammer's Don't Hurt Em singles followed through with, and by influence, future rap songs that needed a formula, but not in an overt Fat Boys Meets The Beach Boys kind of way. There was a shift and a distinction I'm making.

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Reply #13 posted 01/17/15 10:42am

MickyDolenz

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Scorp said:

it's to the point now where there is practically nothing else to sample

There's been thousands of records released each year all over the world for decades from big budget mainstream performers to obscure cultural acts (.ie Native American, field records of tribesmen, people in prison, folk). I doubt the majority of them have been sampled. Most records don't sell much in the first place. lol Many old records have never even made it to CD and others have been lost due to tape deterioration, being misplaced, fires, floods, robbery, etc.

You can take a black guy to Nashville from right out of the cotton fields with bib overalls, and they will call him R&B. You can take a white guy in a pin-stripe suit who’s never seen a cotton field, and they will call him country. ~ O. B. McClinton
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Reply #14 posted 01/17/15 11:12am

Cinny

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Reply #15 posted 01/17/15 12:17pm

TheGoldStandar
d

2Pac looks great. Is that from Hammer's "gansta" phase? 2 of Americas Most Wanted (oh and Hammer too)
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Reply #16 posted 01/17/15 1:32pm

scorp84

TheGoldStandard said:

2Pac looks great. Is that from Hammer's "gansta" phase? 2 of Americas Most Wanted (oh and Hammer too)


It wasn't a "phase". It was strictly cosmetic. If people actually listened to that "Funky Headhunter" album, they would hear the same old Hammer, but with a modernized image and sound. He never claimed to be "gangsta" lol
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Reply #17 posted 01/18/15 7:27pm

TonyVanDam

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Cinny said:

While Rick James, Prince, Jackson 5, Chi-Lites were all soul acts, he lifted their respective huge pop hits for his breakthrough singles, and that was never standard in hip hop. In fact, this is the main difference between his own 1988 album and 1990's diamond-selling Please Hammer, Don't Hurt 'Em. Hammer also had a very good rapport with the producers of MTV and hosts of Yo! MTV Raps, which he provided exciting videos for. I know it was very magnetic when I was 9. biggrin I saw M.C. Hammer on the tour for that album. lol


I'll say this much, the Please Hammer Don't Hurt 'Em album made one hell of an impact on modern pop culture.

But in my music rotation, I prefer the albums, Let's Get It Started & The Funky Headhunter. cool

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Reply #18 posted 01/18/15 9:07pm

phunkdaddy

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scorp84 said:

TheGoldStandard said:
2Pac looks great. Is that from Hammer's "gansta" phase? 2 of Americas Most Wanted (oh and Hammer too)
It wasn't a "phase". It was strictly cosmetic. If people actually listened to that "Funky Headhunter" album, they would hear the same old Hammer, but with a modernized image and sound. He never claimed to be "gangsta" lol

He never claimed to be gangsta but he did try to change his image by

changing the way he dressed and marketed his sound. He was catching

flack from some of his peers in the industry so he aligned himself with

the Dogg Pound to give off this tough guy image. So although he didn't claim gangsta he was trying to give off the persona that he wasn't the soft pop star Hammer anymore.

As far as the sampling argument goes, yes it's been around since the inception of the genre see Rapper's Delight(Duh). lol but at the

same time I'm not sure if there is anyone outside of Hammer and Diddy

that made off like bandits by watering down the genre by outright raping

classic songs where they basically rehash the whole record and the music overshadows the rhymes which is one reason why Hammer didn't get respect from some of his peers and rap fans. Most of their contemporaries like Tribe, DeLa, Run DMC, LLCoolJ, etc cleverly sampled records without basically rehashing the whole song and their rhymes were the focal point of their music.


[Edited 1/18/15 21:31pm]

Don't laugh at my funk
This funk is a serious joint
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Reply #19 posted 01/19/15 7:50am

Cinny

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Reply #20 posted 01/19/15 8:35am

Scorp

phunkdaddy said:

scorp84 said:

TheGoldStandard said: It wasn't a "phase". It was strictly cosmetic. If people actually listened to that "Funky Headhunter" album, they would hear the same old Hammer, but with a modernized image and sound. He never claimed to be "gangsta" lol

He never claimed to be gangsta but he did try to change his image by

changing the way he dressed and marketed his sound. He was catching

flack from some of his peers in the industry so he aligned himself with

the Dogg Pound to give off this tough guy image. So although he didn't claim gangsta he was trying to give off the persona that he wasn't the soft pop star Hammer anymore.

As far as the sampling argument goes, yes it's been around since the inception of the genre see Rapper's Delight(Duh). lol but at the

same time I'm not sure if there is anyone outside of Hammer and Diddy

that made off like bandits by watering down the genre by outright raping

classic songs where they basically rehash the whole record and the music overshadows the rhymes which is one reason why Hammer didn't get respect from some of his peers and rap fans. Most of their contemporaries like Tribe, DeLa, Run DMC, LLCoolJ, etc cleverly sampled records without basically rehashing the whole song and their rhymes were the focal point of their music.


[Edited 1/18/15 21:31pm]

exaaaaaaaaactly

during Hip-Hop's inception, your Kool-Herc's and Grandmaster Flash's would utilize funk records strong in melody such as James Brown's, took the long instrumental sections to create the "break beat".....totally different from what sampling became by the time the 90s hit

Public Enemy utilized James Brown riffs, but created their own beats...

after U CAN'T TOUCH THIS/PLEASE HAMMER DON'T HURT EM his sales over 10 million, the sampling grew exponientally and the sample was a tool to sell records featuring the music of yesterday moreso than the lyrics

after 2 LEGIT TO QUIT, I knew Hammer was going to go the "gangsta" route for he exhausted the positive rapper image......and truth be told, his real personality was probably more like what we saw in Funky Headhunter than the image he projected during Please Hammer Don't Hurt Em

I always thought his album was his first album LET'S GET IT STARTED

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Reply #21 posted 01/19/15 8:37am

Scorp

Cinny said:

Rick James says it all

he was miffed at Hammer for jacking his song.....

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Reply #22 posted 01/19/15 8:40am

Cinny

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phunkdaddy said:

As far as the sampling argument goes, yes it's been around since the inception of the genre see Rapper's Delight(Duh). lol but at the

same time I'm not sure if there is anyone outside of Hammer and Diddy

that made off like bandits by watering down the genre by outright raping

classic songs where they basically rehash the whole record and the music overshadows the rhymes which is one reason why Hammer didn't get respect from some of his peers and rap fans. Most of their contemporaries like Tribe, DeLa, Run DMC, LLCoolJ, etc cleverly sampled records without basically rehashing the whole song and their rhymes were the focal point of their music.

clapping That is the distinction nod

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Reply #23 posted 01/20/15 12:32am

Pokeno4Money

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This will always be Hammer's breakthrough song as far as I'm concerned, the one that really put him on the map, and it's his best song IMO:



"Never let nasty stalkers disrespect you. They start shit, you finish it. Go down to their level, that's the only way they'll understand. You have to handle things yourself."
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Reply #24 posted 01/20/15 9:32am

novabrkr

Oh yeah. That Rick James song.

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