Full Billboard Article HERE :

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Paradoxically, the singer's unusual approach to ticket pricing places him at a fraction of his market value: There is no VIP, premium, gold circle or scaling. In Chicago, tickets were $56.94, typical for the tour, plus $2.56 in tax and a $6 service charge, totaling $65.50. The low price and high demand would seem to set up a field day for ticket brokers, but so far it actually has achieved the opposite effect. While tickets are limited to six (eight in North Carolina) per person and Ticketmaster uses its array of anti-scalping measures to combat bots and brokers, Brooks is playing enough dates to satisfy demand at the primary level to eliminate the need for a secondary market.

"When you look at StubHub on these shows, you would expect to see tickets posted there for hundreds if not thousands of dollars," says a source close to the tour. "But you don't, because he has [offered] so much supply that everybody who wants to go is getting to go, at a reasonable price." (Even his series of dates at the Wynn in Las Vegas between 2009 and 2014 were priced at $175 and later $225, modest by Vegas Strip standards.)

How those multiple shows are scheduled is another unusual aspect of the tour. In an era when tickets are sold as much as a year in advance — and often an entire tour goes up at once — Brooks announces his about a week before the on-sale date. It's a practice that has been used regularly at the arena level by only one other artist: Prince. In his case, the aim is to generate excitement and urgency, but for Brooks, the strategy also may be another attempt to stymie ticket resellers. Two or three shows are typically announced in one market at a time, and then more are added as the on-sales progress, based on real-time statistics, website traffic and other factors in Ticketmaster's secret sauce. The call must be made — several times — to add new concerts while still selling for the previous one. "It's an imperfect science," explains one insider. "You have to sell to demand, and pull the trigger at the right time."

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Personally, I think it's a great attempt to benefit the FANS. People want to see Garth Brooks, but they do not want to pay $500 a ticket for great seats. Those tickets are regularly swept up by Ticket Purchasing Agencies and Promoters/Vendors and resold on the secondary market.

Not everybody has the physical stamina to perform that often, and not everybody has the draw or financial resources to support the infrastructure required to headline that many performances. But the concept is fair and simple: Supply and Demand.