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Thread started 07/18/14 7:54am

HAPPYPERSON

BBC Radio 1 thinks Nicole Scherzinger is too old to be played on their radio station

BBC Radio 1 is the biggest top 40 radio station in the United Kingdom.

BBC Radio 1: Nicole Scherzinger is "Not Right For Our Target Audience"


COULD Nicole Scherzinger be too old for Radio 1? Well, it seems she’s “not right” for their youthful target audience.

For the second time in just over a year, the BBC have left 36-year-old Nicole off their playlist. And as happened with her March hit Boomerang, her single Your Love is riding high in the charts regardless.

Capital FM, who also ignored Boomerang on their playlist, relented and put it on Tuesday when it shot up the iTunes chart.

This week, Your Love is battling with Rixton for the top spot in Sunday’s Official Charts. But while the boyband, who are in their mid-20s, are getting maximum support on the station’s A-list, Nicole hasn’t even scraped on to the C-list. The boys are 12,000 copies ahead in the race for No1. (except she is down to #7 on UK iTunes now)

In a statement, Radio 1 said: “Each track is considered for the playlist based on its musical merit and whether it is right for our target audience, with decisions made on a case-by-case basis.” Our sources said: “Nicole’s single was discussed at the playlist meeting but it wasn’t considered a priority track.


“It’s not personal against her – she has been a guest on Radio 1 and the track has been played – just not playlisted. Radio 1 play a much wider range of artists than commercial radio, who largely concentrate on playing hits.”

The station have been criticised for branding artists, such as Robbie Williams, “not relevant” because they are older than the station’s usual listeners.

Radio 1 target the 15-24 age group, and Robbie’s 2012 single Candy failed to achieve playlist status when he released it at the age of 38. The current A-list includes Ariana Grande, 21, George Ezra, 21, Ella Eyre, 20, and teen boyband The Vamps.


Read more at ONTD: http://ohnotheydidnt.livejournal.com/89762951.html?utm_source=dlvr.it&utm_medium=twitter#ixzz37pdQHMwJ

It's the same with American Radio stations. Female artists who are over 35 years old and are coming out with new music won't have a chance at getting fair airplay

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Reply #1 posted 07/18/14 9:23am

Cinny

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Y'know, she is so closely associated with Pussycat Dolls which WAS playlisted and priority a decade ago. It's not like Nicole S never got her shot.
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Reply #2 posted 07/18/14 12:56pm

Hudson

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Well she's more gorgeous than than any female artist in their 20s and she was the X-Factor judge who assembled 5 failed X-factor contestants into the boyband phenomenon known as One Direction. And there's still demand for her music! Not even a fan of her work but this is just bored2.

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Reply #3 posted 07/18/14 2:11pm

ginusher

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.

But they have will.i.am (39 y.o.) on their 'B List' and Jack White (also 39) on their 'C List'.

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Do they play J.Lo? If so, they're kinda hypocritical.

.

I don't want your rhythm without your rhyme
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Reply #4 posted 07/18/14 2:38pm

CynicKill

Whatevs...

She never should've broken up Pussycat Dolls.

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Reply #5 posted 07/18/14 2:56pm

ginusher

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CynicKill said:

Whatevs...

She never should've broken up Pussycat Dolls.

.

Well, from the moment she joined that crew, it was basically 'Nicole & The Nicolettes'. Eden's Crush was a girl group, PCD was in many ways Nicole's personal vehicle to stardom.

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I think the mistake she's made with her solo efforts, is that conversely she's trying to be a one-woman Pussycat Dolls. The music she's released under the solo banner has been so formulaic and overproduced- something that worked out well for the PCD albums, but if you're going to break away from the girlband you were in, you need to show the audience a few new tricks.

.

I don't want your rhythm without your rhyme
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Reply #6 posted 07/18/14 3:00pm

CynicKill

ginusher said:

CynicKill said:

Whatevs...

She never should've broken up Pussycat Dolls.

.

Well, from the moment she joined that crew, it was basically 'Nicole & The Nicolettes'. Eden's Crush was a girl group, PCD was in many ways Nicole's personal vehicle to stardom.

.

I think the mistake she's made with her solo efforts, is that conversely she's trying to be a one-woman Pussycat Dolls. The music she's released under the solo banner has been so formulaic and overproduced- something that worked out well for the PCD albums, but if you're going to break away from the girlband you were in, you need to show the audience a few new tricks.

.

The thing is I really enjoyed them. But then I saw that "Behind The Music" where she balked at the girls wanting to do their thing on the second album. She antagonized the girls by trying to go solo while they were still intact. That flopped. Yet her PCD stuff remained successful. I don't think she realizes she needs those girls.

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Reply #7 posted 07/18/14 3:12pm

Shawy89

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CynicKill said:

Whatevs...

She never should've broken up Pussycat Dolls.

She exactly did the right thing. Pussycat Dolls was a fluffy pop group. Nicole had more potential musically, she has an amazing voice and she should've used that in whatever she wanted to make. I believe she either doesn't care about it as long as she can sing, or is pushed and forced by her label to focus on electro pop trash music

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Reply #8 posted 07/18/14 4:11pm

lastdecember

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CynicKill said:

ginusher said:

.

Well, from the moment she joined that crew, it was basically 'Nicole & The Nicolettes'. Eden's Crush was a girl group, PCD was in many ways Nicole's personal vehicle to stardom.

.

I think the mistake she's made with her solo efforts, is that conversely she's trying to be a one-woman Pussycat Dolls. The music she's released under the solo banner has been so formulaic and overproduced- something that worked out well for the PCD albums, but if you're going to break away from the girlband you were in, you need to show the audience a few new tricks.

.

The thing is I really enjoyed them. But then I saw that "Behind The Music" where she balked at the girls wanting to do their thing on the second album. She antagonized the girls by trying to go solo while they were still intact. That flopped. Yet her PCD stuff remained successful. I don't think she realizes she needs those girls.

Everything with those TYPES of groups are "vehicles" for something else, as much as i dug PCD and some of its other members, they all were going to do their own "vehicles" for solo shots, thing was that NICOLE was the only member with a contract, Nicole fought for a contract when brought in, the other girls were "hired players" Big difference there. Nicole did move here solo but other countries it did , she is a female singer that has commanded alot of money overall, though we make think of her singing career as a "flop" look back when she was in PCD on that first album EVERYONE wanted HER not the others on their tracks, count up how many guest spots she did, with everyone from Shaggy to Will Smith, to Diddy, to Pitbull (before people knew him) to Daddy Yankee, Sting, and a host of others she was in demand cause everyone was on her shit. They were calling up the other girls to do spots on their songs, they were calling her. Every "girl group" like this is a vehicle. When i met Edens Crush here in NYC after their first cd had come out, that group WAS OVER already, 2 of the girls had acting gigs lined up and 1 had another "hosting" gig lined up, NICOLE was the only person in that group that was serious about singing, the others were not. PCD was sliding with their music , second album the sales were sliding, doing less than 50% what the first album did, had it not been for the addition of "JAI HO" a Nicole song, they would have been dropped from the label. It wasnt Nicole's doing to walk away , all played a part in it. She was the spotlight, so saying she needs them, there is NO THEM without her, they already tried to put together another PCD and it was horrific. Nicole made the group, her vocals got them played and YES the chemistry on the first cd got them, but this group always had girls in and out, check them out doing "BUTTONS" in 2004, the only great version of this song, there were like 11 girls in the group at that point. The group was more sexy and sleazy early on which should have stayed they polished them too much.


"We went where our music was appreciated, and that was everywhere but the USA, we knew we had fans, but there is only so much of the world you can play at once" Magne F
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Reply #9 posted 07/18/14 5:31pm

Qazz

Nicole's problem has always been her age and trying to beat the clock. She was on the right pace with Eden's Crush, but the group was a flop, so she couldn't parlay that into a solo career. She got lucky with PCD, but by the time that gig came around she was in her very middle 20s with the age window for solo stardom starting to narrow. So after they scored success with the groups debut they tried to rush a solo album out on her prematurely. You can't do just one album with your group and then expect to have enough buzz to strike out immediately after. Hell, Beyonce did 3 albums with DC before putting out her solo debut. You have to let the buzz and anticipation build over the course of a few albums before striking out on your own, but again Nicole was already over 25 by that point so she was trying to play beat the clock. And truth be told, I don't think Nicole has the personality to be a soloist; she's more interesting leading an esamble than she is by herself...but ironically she also seems like the type who doesn't get along with other women, so she's kinda stuck in limbo.

I don't know what to tell her. I think she missed her opportunity to be that Katy/Rihanna type hit maker. At 36, she's old enough to be the parent of a kid in the age demographic that top 40 radio targets. It would be different if she were like Usher...whose the same age, but on his fifth or sixth album, and has a solid enough reputation as a hit maker to contradict radios agism. But she's still trying to find the "right" single to put out a first album. At this point she needs to either just be a musician that puts out music that she enjoys and be willing to accept the narrower reception...or find some basketball player to have a baby and star in a cable reality show with.

[Edited 7/18/14 17:58pm]

"Janet Jackson is like an 80s sitcom that's been off the air for over 25 years; you see a rerun and realize it wasn't that great..."
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Forums > Music: Non-Prince > BBC Radio 1 thinks Nicole Scherzinger is too old to be played on their radio station