Undeterred.

That’s exactly what Pop phenom Lady GaGa appears to be following the so-so sales of latest album ‘ARTPOP’.

Though hailed for featuring some of the star’s best work yet (pours out a lil liquor for ‘Do What U Want’), the set was marred by departed management, a video-less second single, and a turn in the tide of public favor.

And yet, still, the singer is gearing up to share more from the ‘ART’ sessions. And “soon”.

Details below…

During an interview with American Top 40 radio station today, Mother Monster responded to a fan’s question about a rumored “ARTPOP Vol II” with the following…

“I wrote a lot of songs when I was creating ARTPOP. When I was done working on them I had a very specific idea of the concept for the first release of ARTPOP. But I do have a lot more records. But there’s a strong possibility I will release another volume of ARTPOP and I’m really hoping that it’s soon.” {Source}

No.

Unlike a certain sect of bandwagoners, we say this not to join the trend these days of discrediting GaGa. No. Rather, it’s because – from a business standpoint – it makes approximately no sense to keep beating an arguably dead horse.

‘ARTPOP’ didn’t sell amazingly. So what?! GaGa remains uber talented, has a keen grasp of shock value, and most importantly knows how to make music for mass consumption. All qualities that will, more likely than not, see her enjoy a lengthy career. Yet, why – when she’s already milked a sold out tour from the project – continue with more new material?

All talk of reductiveness aside, Madonna is an excellent example of this. She’s had more flops than a Rihanna live vocal, and yet she simply re-invents with her next era – creating a clear visual and musical demarkation between projects whether they be successful or not.

GaGa would be smart to do this, from our vantage point. She’s had a moderately successful campaign (all things considered). So why not channel her heartiest efforts into the one that’ll follow? It’s easily the most rewarding and redeeming route.

One or two more singles from this album? Why not. A sequel LP? No thanks. We’d prefer to see her tour, remind the masses why she still remains a cut above the rest, and return with a project that doesn’t see her banging on (often incoherently) about the ties between two things that are arguably one in the same – Art and Pop.

Anyway, enough of the rambling…

Your thoughts?